# Reports

Under **Downloads > Reports**, you can find various reports and graphs to monitor your store's sales and income.

- [Reports Usage Terms](#aioseo-terms-4)
- [Reports](#aioseo-reports-9)
    - [Overview](#aioseo-overview-11)
    - [Downloads (or Products)](#aioseo-downloads-or-products-14)
    - [Refunds](#aioseo-refunds-21)
    - [Payment Gateways](#aioseo-payment-gateways-31)
    - [Taxes](#aioseo-taxes-34)
    - [File Downloads](#aioseo-file-downloads-42)
    - [Discounts](#aioseo-discounts-46)
    - [Customers](#aioseo-customers-56)
- [Export](#aioseo-export-65)



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Reports Usage Terms
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**Gross Sales** is the total *quantity* of downloads sold.

**Net Sales** is the total *quantity* of downloads sold minus any items that have been fully refunded (items with a partial refund are still included).

**Gross** **earnings** are the total of the earnings before discounts, fees, and taxes.

**Net Earnings** is the sum of earnings after discounts and fees, excluding taxes. When reported for specific downloads, fees applied to the entire order are not included.

Reports
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Each report allows you to present data for a certain period of time (Month to Date by default) and compare it to a past period.

### **Overview**

The Overview section provides an overview of your store's sales and earnings, average order value, new customers, and amount refunded.

![](https://easydigitaldownloads.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-33000-PM-800x630.jpg)### **Downloads** (or Products)

The Downloads report gives you an overview of your products.

- Most Valuable Download
- Average Sales / Earnings
- List of Top Selling Downloads
- List of Earnings By Taxonomy (Tags and Categories)

![](https://easydigitaldownloads.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-33727 PM-800x496.png)### Refunds

The Refunds report provides details about your refunds.

- Number of refunds
- Total refund amount
- Average refund amount
- Average time to refund
- Refund rate

![](https://easydigitaldownloads.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-35025 PM-800x316.png)### Payment Gateways

The Payment Gateways report shows what payment gateways are used during the set timeframe.

![](https://easydigitaldownloads.com/wp-content/uploads/2023/10/Markup-on-2023-10-18-at-155442-800x734.jpg)### **Taxes**

The Taxes report shows the Total Taxes Collected and Taxes collected by location. This report allows you to filter by:

- Timeframe
- Downloads
- Country
- Region

![](https://easydigitaldownloads.com/wp-content/uploads/2023/10/Screenshot-2023-10-18-at-35829 PM-800x336.png)### File Downloads

The File Downloads report provides details about files downloaded as a result of purchases made via your store. Available data includes Total File Downloads, the top five most downloaded products, and a graph of sales over the specified period.

Note, downloads by customer and/or order can be found in the order details under the tools tab.

![](https://easydigitaldownloads.com/wp-content/uploads/2023/10/Markup-on-2023-10-18-at-160419-800x364.jpg)### Discounts

The Discounts report shows how discounts are used with your store.

- Number of discounts used
- Discount ratio
- Customer savings (total amount in discounts used)
- Average discount amount
- Most popular discount
- Top File Discounts

![](https://easydigitaldownloads.com/wp-content/uploads/2023/10/Markup-on-2023-10-18-at-161724-800x367.png)### Customers

The Customers report provides an overview of your customers for the specified timeframe.

- New customers
- Average revenue per customer
- Average orders per customer
- Top five customers
- Most valuable customers

![](https://easydigitaldownloads.com/wp-content/uploads/2023/10/Markup-on-2023-10-18-at-161315-800x644.png)Export
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The Export tab allows you to export various store data and logs to CSV. Available exports:

- **Earnings Report**: Download a CSV giving a detailed look into earnings over time.
- **Sales and Earnings**: Download a CSV of all sales or earnings on a day-by-day basis.
- **Product Sales**: Download a CSV file containing a record of each sale of a product along with the customer information.
- **Orders**: Download a CSV of all orders.
- **Taxed Orders**: Download a CSV of all orders, taxed by Country and/or Region.
- **Export Customers**: Download a CSV of customers. Select a taxonomy to see all the customers who purchased downloads in that taxonomy.
- **Taxed Customers**: Download a CSV of all customers that were taxed.
- **Download Products**: Download a CSV of product downloads.
- **API Request Logs**: Download a CSV of API request logs.
- **File Download Logs**: A log for every time any file is downloaded, no matter how many times. CSV includes Date, Downloaded by, IP Address and Product File