True (stylized as TRUE) is the debut studio album by Swedish disc jockey (DJ) Avicii. It was released on 13 September 2013 through PRMD Music / Universal Island and its affiliated Universal Music record labels. True features collaborations with American guitarist and producer Nile Rodgers, country musician Mac Davis, Mike Einziger of American rock band Incubus, American soul singer Aloe Blacc, Dan Reynolds of American rock band Imagine Dragons (his vocals were featured in a version released on SoundCloud, though the album release of “Heart Upon my Sleeve” did not), singer and songwriter Dan Tyminski of bluegrass band Alison Krauss and Union Station, singer and songwriter Sterling Fox, and American singer and songwriter Adam Lambert. Avicii said that sonically, the album would move away from his electronic dance and house music sound on previous records, by incorporating elements of other genres such as country music. True is preceded by the release of the Blacc-assisted “Wake Me Up” that topped several charts around the world and “You Make Me” which features vocals from Swedish artist Salem Al Fakir.
The album has been commercially successful, peaking within the top ten of at least ten countries, including debuting at number two in the United Kingdom.
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