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#1 WordPress Digital Product Marketing Suite

Sell More Digital Products With EDD’s Built-In Marketing Tools

No more cobbling together expensive and complex marketing tools. EDD gives you everything you need to capture leads, convert shoppers, and grow your digital store’s sales.

Email Marketing

Lead Generation

Product Discounts

Social Proof

Customer Rewards

Cart Recovery

Affiliate Marketing

Finally, All the Tools You Need to Market Your Digital Store in One Place

EDD gives you world class digital marketing tools WITHOUT the high costs of other 3rd-party platforms. From lead generation to product discounts and referrals, you get everything you need to attract more customers and market your digital products at scale.

  • Lead Generation

Turn Free Downloads Into Qualified Store Sales Leads

Capture emails with free lead magnets that automatically sync to your favorite email marketing platforms, growing your list while you sleep.

Connect with Mailchimp, ConvertKit, and more to nurture leads into customers through automated email welcome sequences and targeted follow-ups.

  • Easy List Syncing
  • Automated Delivery
  • Email Integrations
  • Smart Discounts

Create Strategic Product Discounts That Drive More Sales

Set up automatic discounts based on cart value, purchase history, or time limits to encourage larger orders and repeat purchases.

Save hours generating bulk discount codes for store promotions and track discount sales and revenue to optimize your product pricing strategy.

  • Dynamic Pricing
  • Bulk Generation
  • Track Sales & Revenue
  • Store Social Proof

Build Trust Displaying Verified Customer Reviews & Ratings

EDD Reviews makes it easy to collect and display authentic product reviews from verified buyers with star ratings that appear directly in search results.

Automatically request reviews after every product purchase, encourage feedback with rewards, and build a strong foundation of social proof for your store.

  • Verified Reviews
  • Star Ratings
  • Automated Requests
  • Customer Rewards

Use Rewards to Turn One-Time Buyers Into Repeat Customers

Encourage repeat sales and build lasting customer relationships by sending automatic reward discount codes right after purchase.

Strike while the iron is hot, increase customer lifetime value, and optimize your reward strategy to maximize retention and referrals.

  • Automatic Rewards
  • Custom Rules
  • Purchase Tracking
  • Affiliate Marketing

Launch Your Referral Program in Minutes With AffiliateWP

Turn store customers into advocates with EDD’s seamless AffiliateWP integration. Launch your affiliate program in minutes - no hassle, no code.

Track referrals, set custom commissions, and automate PayPal or Stripe payouts. Effortlessly scale your store’s sales and reach.

  • Easy Setup
  • Automatic Tracking
  • Custom Commissions
  • Email Marketing Integrations

Easily Connect to Your Favorite Email Marketing Tools

Instantly sync with Mailchimp, ConvertKit, AWeber, ActiveCampaign and more - no complex setup, code, or technical knowledge needed.

Automatically add customers to the right lists based on purchases, create product-based segments, and track email sales & engagement.

  • Instant Connection
  • Smart List Syncing
  • Multiple Platforms
  • Best-in-Class Support

Get Industry-Leading Digital eCommerce Support

Our expert support team is here to make selling easy and stress-free, so you can focus on what you do best - creating amazing digital products. We’re always standing by to lend a hand when you need it. Our support team is made up of WordPress experts with deep knowledge of digital eCommerce.

  • Fast Response
  • Help With Any Issue
  • Expert Knowledge

Why 50,000+ Users ♥️ EDD for Smart & Automated Digital Product Marketing

Here are just a few reasons why thousands of smart digital store owners trust EDD's built-in marketing tools to capture leads, convert shoppers, and grow store sales - all without expensive 3rd-party tools or technical hassles.

Lead Generation

Grow your audience effortlessly with free lead magnets that automatically sync to your email marketing lists.

Smart Product Discounts

Set up automatic discounts based on cart value, time limits, purchase history, and more to drive added sales.

Display Social Proof

Collect verified reviews, display star ratings in search, and reward customers for social media sharing.

Product Suggestions

Boost order value with featured products and recommendations, product comparisons, and strategic upsells and cross-sells.

Buyer Rewards

Send automatic reward discount codes after purchases to turn one-time buyers into loyal repeat customers.

Recover Lost Sales

Win back abandoned carts with automated reminder emails that bring customers back to complete their purchases.

Email Marketing Tools

Connect to your favorite email platforms and automate customer communication with EDD’s built-in email tool suite.

Easy Affiliate Marketing

Launch your affiliate program with AffiliateWP to track referrals and automate commission payments via PayPal.

Always Reliable & Exceptional Customer Support

Unlimited products, unlimited transactions, no monthly fees.

Easy Digital Downloads is a great plugin for adding some simple shopping cart functionality to your WordPress site. Everything is also totally customizable and extendable through add-ons. It’s my go to for quick setups and customers on a budget!

Eric Malcolm

I’ve reached out to EDD support on multiple occasions, with both developer & billing/account questions. In each case, they were quick to respond and thorough with their answers. I love that I’m able to talk to a developer when I have technical questions.

Dave Warfel

I recently had the opportunity to use the Form Builder plugin, and I must say, it exceeded my expectations in every way. This plugin offers a seamless and powerful form building experience that simplifies the process and empowers users to create dynamic and interactive forms effortlessly.

Eric Malcolm

The Go-To eCommerce Platform For Digital Creators Worldwide

Easy Digital Downloads is the trusted choice for creators and small businesses looking for an easy and profitable way to sell digital products online.

Processed Orders

30M+

Products Created

2M+

Supporting Creators

13+ Years

Countries

187

EDD Digital Product Marketing - Frequently Asked Questions

Do you have questions about EDD's digital product marketing tools? See the list below for our most frequently asked questions. If your question is not listed here, then please contact us.

How will EDD's Marketing tools help improve my store's sales and experience?EDD gives you a comprehensive set of industry-leading marketing tools to enhance your store's reach and drive conversions. By integrating features like lead generation, smart discounts, and social proof, you can attract more customers and increase sales without the need for costly third-party services.
Do I need coding skills to use Easy Digital Downloads’ built-in marketing tools?No coding skills are required. EDD's tools are designed to be user-friendly and integrate seamlessly with your existing WordPress setup. You can easily activate and manage marketing features through straightforward settings and beginner-friendly interfaces.
What are the benefits of using Easy Digital Downloads for email marketing?EDD integrates with popular email platforms like Mailchimp and ConvertKit, allowing for smart list syncing and automated email campaigns. This facilitates personalized communication, boosting engagement and conversion rates with minimal manual effort.
How does Easy Digital Downloads support lead generation for my digital store?EDD’s Free Downloads feature allows you to capture leads by offering valuable resources in exchange for email addresses. These leads automatically sync with your email marketing lists, enabling targeted follow-up and nurturing campaigns.
How can I create compelling product discounts with Easy Digital Downloads?EDD’s Discounts Pro feature enables you to set up dynamic discounts based on conditions like cart value and purchase history. This flexibility allows you to strategize effectively and optimize pricing to drive more sales.
How does affiliate marketing work with Easy Digital Downloads?EDD’s integration with AffiliateWP allows you to manage a comprehensive affiliate program. Track referrals, set custom commissions, and automate payouts, expanding your reach through motivated affiliate partners.

Start selling today!

Join over 50,000 smart store owners, and start using the easiest way to sell digital products with WordPress.

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