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Discounting digital products: How low should you go?

The way you treat your product pricing can have a massive impact on your revenue and how your brand is received by customers – but deciding whether or not to discount your products (and to what extent) can be puzzling. In this week’s edition of The Weekly EDDit we discuss discounts and how to use them effectively.

Mastering the purchase process for digital products

We’ve previously discussed how to optimize your checkout for selling digital products, and now it’s time to talk about the setup and process. Whether you’re a seasoned digital product store owner or just starting out, there are some important factors to think about if you want to create an efficient and inviting experience that results in more sales.