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#1 WordPress Plugin for Software & Apps Sales

The Easiest Way to License & Sell Software Online

Easy Digital Downloads makes it easy to sell software and apps on your website with automatic licensing, delivery, and updates - no listing or transaction fees.

Sell web apps

Unlimited Products

Set up secure recurring billing for software

Secure Payments

Software license renewals and license activations

Software Licensing

Sell software subscriptions

Subscription Billing

Easy Store Management

No Listing
Fees

Sell Software and Apps with Easy Digital Downloads

Finally, an Easy Way to License & Sell Your Software With WordPress

Whether you're selling WordPress plugins, mobile apps, or digital tools, Easy Digital Downloads takes care of the complexities so you can focus on building great software.

Easy Store Setup

From adding your first product to setting up secure payments, start selling in minutes with our easy setup wizard.

Sell Unlimited Software

No limits or transaction fees. Sell unlimited WordPress plugins, SaaS subscriptions, mobile app downloads, desktop applications, browser extensions, and more. 

 

 

Easy Software Licensing

Automate software license key generation, license activations, updates, and renewals. Let your customers easily upgrade between product tiers. 

Automated software license key generation and remote validation for apps

Auto Updates & Delivery

Deliver software and push updates to customers automatically. Control versions, manage access, and protect your IP.

 

Setting up recurring billing and SaaS subscription tiers for software users

Software Protection

Protect your software with download limits, expiring links, and a built-in Licensing API that handles validation and activation.

 

Track Growth & Revenue

Monitor licenses, track sales, and see MRR  (Monthly Recurring Revenue)  in one place. Get the insights you need to grow your software business. 

dashboard showing license activations, MRR growth, and software sales analytics

Accept Global Payments

Get paid in any currency and country with 20+ secure gateways, including PayPal, Stripe, and Apple Pay. Set up recurring billing, tiered pricing, and more.

Processing international software sales with Stripe, PayPal, and Apple Pay

File Delivery & Security

Automatically deliver plugin files with expiring links, access control, and more, so only paying customers get access.

Secure software file delivery with download limits and expiring access links
2M+ Products Launched. 30M+ Orders Processed.

For over 13 years, we've helped creators and small businesses sell digital products online, WITHOUT the complexity or high costs of traditional eCommerce platforms.

Easy Digital Downloads is a great plugin for adding some simple shopping cart functionality to your WordPress site. Everything is also totally customizable and extendable through add-ons. It’s my go to for quick setups and customers on a budget!

Eric Malcolm

I’ve reached out to EDD support on multiple occasions, with both developer & billing/account questions. In each case, they were quick to respond and thorough with their answers. I love that I’m able to talk to a developer when I have technical questions.

Dave Warfel

I recently had the opportunity to use the Form Builder plugin, and I must say, it exceeded my expectations in every way. This plugin offers a seamless and powerful form building experience that simplifies the process and empowers users to create dynamic and interactive forms effortlessly.

Eric Malcolm

Automate Your Entire Workflow
100+ Integrations to Supercharge Your Store

Connect EDD to your favorite marketing, accounting, and CRM platforms + 100s of other powerful tools to streamline your store and maximize results

Why Developers ♥️ Easy Digital Downloads for Selling Software and Apps

Here are just a few reasons why smart developers and software businesses choose EDD to license and sell their software and apps online - without relying on 3rd-party selling platforms that take a cut of their profits and limit their control. 

  • Easy Software Licensing & Sales

Everything You Need To Sell Software & Apps with WordPress

Build and grow your software business with automated license key generation, secure file delivery, and seamless customer updates. From quick online store setup to effortless licensing management, EDD takes care of all the complexities so you can focus on development.

  • Simple Software License Manager
  • Easy Global Payments
  • Track Sales & Revenue
  • Less Fees, More Profit

Keep More of Your Digital Software & App Sales

Stop losing a cut of your earnings to third-party selling platforms. With EDD, you pay just one low yearly fee and keep more of your software revenue. Keep full control over your pricing, licensing, and customer relationships while maximizing your profit margins.

  • No Listing Fees
  • Unlimited Sales
  • High Profit Margins
Managing protrated upgrades and selling SaaS subscriptions.
Managing software version control and automatic updates for desktop and web applications
  • Built for Software Sales

Software Licensing & Protection Made Simple

Stop fighting with complex WordPress software licensing plugins or restrictive third-party platforms. EDD was built to make selling software applications effortless. Every feature is designed to handle the technical challenges of selling software - from license management to automated updates for customers.

  • Automated License Key Validation
  • Secure File Delivery
  • Version Control Management & Updates
  • Optimize Store Revenue

Advanced Tools to Grow Software Sales

Setting up your store is just the start. EDD gives you everything you need to scale your software business and increase customer lifetime value. EDD has 100s of integrations to help optimize sales, including email marketing tools, discount code generators, lead magnet tools, and more.

  • Custom Discount Codes
  • Lead Generation Tools
  • Marketing Integrations
  • EASY SOFTWARE UPGRADS

Seamless Upgrade Paths & Automatic Software Updates

Make it easy for customers to upgrade their software and app licenses while also ensuring they always have the latest versions of your product. With EDD’s smart upgrade paths and automatic software updates, you can deliver a seamless experience that keeps users satisfied and boosts your sales.

  • Prorated License Upgrades
  • Automatic Software Updates
  • Easy Version Management
  • Best-in-Class Support

Get Industry-Leading Digital eCommerce Support

Our expert support team is here to make selling software and apps easy and stress-free, so you can focus on what you do best — creating amazing digital products. We’re always standing by to lend a hand when you need it. Our support team is made up of WordPress experts with deep knowledge of digital eCommerce.

  • Fast Response
  • Help With Any Issue
  • Expert Knowledge

The Go-To eCommerce Platform For Digital Creators Worldwide

Easy Digital Downloads is the trusted choice for creators and small businesses looking for an easy and profitable way to sell digital products online.

Processed Orders

30M+

Products Created

2M+

Supporting Creators

13+ Years

Countries

187

Sell Software & Apps with EDD:
Frequently Asked Questions

Do you have questions about selling digital software with Easy Digital Downloads? See our most frequently asked questions. If your question is not listed below, please contact us.

What types of software can I sell?EDD allows you to sell any type of software. You can sell desktop applications, mobile apps, WordPress plugins, WordPress themes, browser extensions, and more. Whatever software you develop, you can sell it with EDD.
How does software licensing work?Software Licensing in Easy Digital Downloads provides a complete system for generating and managing license keys for your digital products. Customers automatically receive unique license keys that control their access. EDD handles activation, updates, and validation, and also allows seamless upgrades between product tiers with prorated pricing and discounts.
How secure is my software with EDD?Security is a top priority. EDD integrates with trusted payment gateways and offers software licensing and protection features to secure your products and manage access.
Can I sell subscription-based software?Yes, EDD’s Recurring Payments feature integrates seamlessly with Software Licensing, allowing you to sell software on a subscription basis with automated renewals and billing.
How do I track my software sales and revenue?EDD includes detailed reporting and analytics, so you can monitor software sales, customer lifetime value, refunds, and more.
Can I create a multi-vendor software marketplace?Yes, EDD has built-in features that allow you to easily build your own marketplace where other designers can sell software through your platform. You control commission rates and maintain quality standards.

Start selling today!

Join over 50,000 smart store owners, and start using the easiest way to sell digital products with WordPress.

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