vs.

Are marketplace fees eating your margins? Compare Easy Digital Downloads and Etsy to see why thousands of creators are moving to a self-hosted WordPress solution to gain full control and keep more of every sale.
Stop "renting" your business from a marketplace. EDD gives you a powerful, independent storefront where your brand comes first.

Sell unlimited products to unlimited customers without platform restrictions that limit your digital store’s growth.

No listing fees, no per-sale cuts. Unlike Etsy, EDD lets you own your store and keep more profit from every sale.
Deliver files, handle licensing, and manage subscriptions with tools and automation built specifically for digital products.

Your customer data always stays on your own servers for more privacy, control, and long-term flexibility.

Forget Etsy, create your own digital marketplace. Let creators sell on your platform and earn from every sale.
WPForms, MonsterInsights, SeedProd, and 25+ more use EDD to power digital product sales. You’re in good company.
“If you’re selling digital goods, we highly recommend EDD for its simplicity and efficiency”
We recently switched from WooCommerce to Easy Digital Downloads (EDD), and the difference has been incredible. WooCommerce, while powerful, became cumbersome for managing digital products. With EDD, we now have a streamlined checkout process, better license and subscription management, and improved site performance. The built-in reporting tools also provide clearer insights into our sales.


Sell digital products, templates, presets, PDFs, and more on your terms - not Etsy’s. EDD gives you more freedom, control, and higher selling profits.

Stop wrestling with complicated ecommerce platforms that weren't built for digital goods. Easy Digital Downloads lets you create your digital storefront and start selling in under 10 minutes with our guided setup wizard. Our streamlined process handles everything from payment processing to file delivery, so you can focus on creating products instead of managing technical details.
Scale your digital store without limits or costly fees. EDD has no listing costs, transaction cuts, or monthly charges eating into your earnings.
Add unlimited products, reach unlimited customers, and keep full control over your pricing as you grow, without sacrificing your bottom line.


WooCommerce is famous for being "heavy." It adds thousands of lines of code to handle physical shipping that you don't need. EDD is lightweight, meaning faster page loads and a better experience for your customers. Every feature is built from the ground up for digital commerce, not adapted from physical product tools that weren’t made for your business model.
Your customer data, orders, and products stay safely on your WordPress servers, not trapped by 3rd-party platforms or policies.
Easily export, migrate, or access your business data anytime, ensuring smoother GDPR compliance and full control over your store’s information.


Our expert support team is here to make selling easy and stress-free, so you can focus on developing amazing digital products. Backed by the same team behind 25+ industry-leading WordPress brands, there's no better team to help you run a successful digital eCommerce business.
Stop jumping between platforms to manage your business. EDD seamlessly integrates with over 100 popular tools including email marketing services, accounting software, and CRM systems. Our extensive API and webhook support lets you automate workflows and create custom integrations for your unique needs.

| Feature | | |
|---|---|---|
| Listing Fees | $0 (Unlimited) | $0.20 per item |
| Transaction Fees | 0% | 6.5% |
| Software Licensing | ||
| Own Customer Data | ||
| Sell on Your Own Domain | No (Unless using Pattern) | |
| Subscription Billing | ||
| Multi-Vendor Support | ||
| Direct Customer Contact | ||
| Sell On Your Website | ||
| Customize Branding | ||
| File Delivery & Security | ||
| Analytics and Reporting | ||
| Free Option Available |
Do you have questions about using Easy Digital Downloads as an Etsy alternative for selling digital products? See our most frequently asked questions. If your question is not listed below, please contact us.
Join over 50,000 smart store owners, and start using the easiest way to sell digital products with WordPress.

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