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Easy Digital Downloads

vs.

Gumroad

Easy Digital Downloads vs. Gumroad for Digital Product Selling

Why give up 10% of every sale? Compare Easy Digital Downloads and Gumroad to see how switching to a self-hosted WordPress solution gives you unlimited growth without the high transaction fees.

Finally, a Gumroad Alternative That Puts You In Control

Gumroad is great for your first sale, but it's expensive for your thousandth. EDD is built for creators who want to scale their business without losing their margins.

Unlimited selling

Unlimited Selling

Sell unlimited digital products to unlimited customers without additional plugins or platform restrictions that limit your online store’s growth.

Built for Digital Sales

Deliver files, handle licensing, and manage subscriptions with tools and automation built specifically for digital products. 

Fewer Fees, More Profit

Unlike Gumroad’s flat 10% cut, EDD never takes a percentage of your sales. Keep more of your earnings with no listing fees or monthly charges.

Full Data Ownership

Full Data & Store Ownership

Your customer data always stays on your own servers for more privacy, control, and long-term flexibility.

Complete store control

Complete Brand & Store Control

No wrestling with complex eCommerce platforms. Control every pixel of your storefront and get set up in no time with complete design flexibility.

Trusted by WP Leaders

WPForms, MonsterInsights, SeedProd, and 25+ more use EDD to power digital product sales. You’re in good company.

“If you’re selling digital goods, we highly recommend EDD for its simplicity and efficiency”

We recently switched from WooCommerce to Easy Digital Downloads (EDD), and the difference has been incredible. WooCommerce, while powerful, became cumbersome for managing digital products. With EDD, we now have a streamlined checkout process, better license and subscription management, and improved site performance. The built-in reporting tools also provide clearer insights into our sales.

Erica Malcolm Head of growth

Why 50,000+ Creators Choose EDD Over Gumroad for More Control & Profit

Don't let a third-party platform dictate your profit margins. Move to the platform that lets you keep what you earn.

  • Massive Cost Savings

Sell Unlimited Products - No High Fees or Restrictions

Scale your digital store without limits or costly fees. EDD has no listing costs, transaction cuts, or monthly charges eating into your earnings. Add unlimited products, reach unlimited customers, and keep full control over your pricing as you grow, without sacrificing your bottom line.

  • No Transaction Fees
  • Unlimited Selling
  • Higher Profit Margins
  • Full Store Control

Create & Run Your Digital Storefront With Unlimited Flexibility

Go beyond limited Gumroad storefronts. With EDD, it’s easy to create branded stores that build trust and convert more visitors into buyers. Design custom product pages, checkout flows, and user experiences using WordPress themes, plugins, and unlimited customization options.

  • Complete Brand & Design Control
  • Custom Checkout Experiences
  • 100+ Built-in WP integrations
  • Digital Ecommerce Optimized

Purpose-Built for Digital Product Sales

Gumroad is limited when it comes to complex products. Every EDD feature is built from the ground up for digital commerce. Easily handle file delivery, licensing, and subscriptions with workflows tailored to digital products and your store’s customers.

  • Digital-First Features
  • Simple Subscriptions
  • Easy Product Licensing
  • Complete Data Control

Own Your Data & Customer Relationships

On Gumroad, the platform sits between you and your customers. With EDD, you have direct access to your database, making it easy to drive repeat sales and manage support. Your customer data, orders, and products stay safely on your WordPress servers, not trapped by 3rd-party platforms or policies.

  • Own Your Database, Not a Profile
  • Easy Export Access
  • Direct Email Marketing Integrations
Best WordPress Digital eCommerce Support
  • Best-In-Class Support

Get Industry-Leading Digital eCommerce Support

Our expert support team is here to make selling easy and stress-free, so you can focus on developing amazing digital products. Backed by the same team behind 25+ industry-leading WordPress brands, there's no better team to help you run a successful digital eCommerce business.

  • Fast Response
  • Help With Any Issue
  • WP Selling Experts

EDD vs. Gumroad: Which Is Right for Your Store?

Feature Easy Digital Downloads Gumroad
Transaction Fees 0% (Flat annual fee) 10% Flat Fee
Software Licensing Advanced (Native) Very Basic
Store Branding Unlimited Very Limited
Custom Domain Included (Native) Paid Add-on
WordPress Integration Native Plugin External Embed Only
Data Ownership You Own It Platform Owned
Recurring Billing Advanced Basic
Sell on Your Website
Direct Customer Contact
Marketplace Ready
File Delivery & Security
Analytics and Reporting
100+ Store Integrations
Free Tier Available

EDD vs Gumroad:
Frequently Asked Questions

Do you have questions about using Easy Digital Downloads as a Gumroad alternative for digital selling? See our most frequently asked questions. If your question is not listed below, please contact us.

Is Easy Digital Downloads really cheaper than Gumroad?For almost every creator making more than a few hundred dollars a year, the answer is yes. Because Gumroad takes 10% of every sale, your costs grow as you succeed. EDD’s flat annual fee means the more you sell, the more you save.

Can I migrate from Gumroad to EDD?Absolutely. You can export your customer data and products from Gumroad and import them into WordPress. Our support team is here to help you through the transition.

What makes EDD different from Gumroad for digital product sales?EDD gives you full ownership and control by letting you sell digital products directly on your own WordPress site - with no branding restrictions, limited storefront layouts, or platform fees. Unlike Gumroad’s one-size-fits-all setup, EDD is built for flexibility, offering advanced features like automated file delivery, licensing, subscriptions, and seamless integration with 100+ WordPress tools.

What types of digital products can I sell with EDD?EDD allows you to sell a wide range of digital eCommerce products, including WordPress plugins and themes, eBooks, online courses, software, music, and more. Whatever you can dream up, you can likely sell with EDD.

Is EDD free?Yes, the free version of Easy Digital Downloads is available to download in the WordPress plugin directory. With over 50,000 active installations, it’s a trusted and highly-rated choice. It’s also the perfect entry-level option if you're just getting started with selling digital products, giving you all the essential tools to launch your digital eCommerce store without upfront costs. There are a handful of premium plans to choose from when you're ready to scale and grow your business.

Do I need to be a developer to use EDD?Not at all. While developers love EDD for its power, our setup wizard makes it easy for any creator to launch a professional store without writing a single line of code.

Start selling today!

Join over 50,000 smart store owners, and start using the easiest way to sell digital products with WordPress.

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