Login
Get Started
Easy Digital Downloads

vs.

WooCommerce

Easy Digital Downloads vs. FluentCart

See how EDD and FluentCart compare in setup, pricing, features, and more so you can choose the right WordPress eCommerce plugin for your digital product store.

The Best FluentCart Alternative Built Specifically for Digital Products

EDD offers a streamlined, high-performance experience for selling digital assets.

Unlimited selling

Unlimited Selling

Sell unlimited products to unlimited customers without platform restrictions that limit your digital store's growth.

Fewer Fees, More Profit

Fewer Fees, More Profit

Keep more of your earnings with transparent, flat-rate pricing and no surprise costs or per-sale cuts eating into your profits.

Built for Digital Sales

Built for Digital Sales

FluentCart is a general-purpose eCommerce plugin. EDD is purpose-built for digital products, with every feature and tool optimized for digital product sales.

Marketplace Creation on WordPress

Marketplace Creation

Create your own digital product marketplace. Let creators sell on your platform and earn from every sale.

Proven Software Licensing on WordPress

Proven Software Licensing

Deliver files, manage license keys, and automate renewals with tools that are trusted by the world's top WordPress developers for over 15 years.

Trusted by WP brands

Trusted by WP Leaders

WPForms, MonsterInsights, SeedProd, and 25+ more use EDD to power digital product sales. You're in good company.

“If you’re selling digital goods, we highly recommend EDD for its simplicity and efficiency”

We recently switched from WooCommerce to Easy Digital Downloads (EDD), and the difference has been incredible. WooCommerce, while powerful, became cumbersome for managing digital products. With EDD, we now have a streamlined checkout process, better license and subscription management, and improved site performance. The built-in reporting tools also provide clearer insights into our sales.

Erica Malcolm Head of growth

Why 50,000+ Creators Choose EDD Over FluentCart for Digital Product Selling

EDD gives you everything you need to sell digital products, licenses, and subscriptions with tools that have been refined specifically for digital commerce for over 15 years.

  • Digital Ecommerce Optimized

Purpose-Built to Sell Digital Products

FluentCart is built for all types of eCommerce, from physical goods to digital files to hybrid products. That means every product decision has to serve multiple use cases at once.

EDD was built for one job: helping creators and businesses sell digital products. Every feature and update has been shaped by 15 years of feedback from digital sellers just like you. 

  • Digital-First Features
  • Optimized Workflows
  • 15 Years of Experience
  • Sell Without Fees or Limits

Sell Unlimited Products With No Surprise Costs

Scale your digital store without limits or unexpected fees. EDD has no listing costs, transaction cuts, or hidden charges eating into your earnings. EDD's pricing is transparent and flat.With EDD, you always know what you're paying.

  • No Transaction Fees
  • Unlimited Sales
  • Transparent Pricing
Sell unlimited products with no surprise costs
  • Proven Software Licensing

Industry Standard for Software and Plugin Licensing

EDD's Software Licensing has powered license key generation, activation management, and automated renewals for over 15 years. It's the tool WordPress plugin developers and software sellers depend on. FluentCart includes software licensing on Pro plans only, and has significantly less time of production history. For serious software sellers, depth of experience matters.

  • Battle-Tested License Management
  • Automated Renewals
  • Trusted by Plugin Developers
  • Complete Data Control

Take Full Ownership of Your Digital Store's Data

Your customer data, orders, and products stay safely on your WordPress servers, not trapped by 3rd-party platforms or policies.
Easily export, migrate, or access your business data anytime, ensuring smoother GDPR compliance and full control over your store's information.

  • Local Data Storage
  • Easy Export Access
  • Total Data Control
Own Your digital store data
Create your own digital product marketplace
  • Easy Marketplace Creation

Create Your Own Digital Product Marketplace

EDD lets you build and run your own multi-vendor marketplace with custom rules, commission settings, and seller management tools built in. Grow your platform by inviting other sellers, approving listings, and earning from every sale. FluentCart does not offer multi-vendor marketplace support.

  • Easy Commission Payouts
  • Review Submissions
  • Earn From Every Sale
  • Best-in-Class Support

Get Industry-Leading Digital eCommerce Support

Our expert support team is here to make selling easy and stress-free, so you can focus on developing amazing digital products. Backed by the same team behind 25+ industry-leading WordPress brands, there's no better team to help you run a successful digital eCommerce business.

  • Fast Response
  • Help With Any Issue
  • WP Selling Experts
Best WordPress Digital eCommerce Support

EDD vs. FluentCart: Which Is Right for Your Store?

Feature Easy Digital Downloads FluentCart
Primary Focus Digital Products General eCommerce
Years Established 15+ Years Less than 1 Year
Optimized for Digital Products
No Transaction Fees
Full Data Ownership
Native Software Licensing
Transparent Annual Pricing
Subscription Billing
Marketplace Ready
File Delivery & Security
100+ Store Integrations
Free Tier Available

EDD vs FluentCart:
Frequently Asked Questions

Do you have questions about comparing EDD and FluentCart for your digital product store? See the list below for our most frequently asked questions. If your question is not listed here, then please contact us.

What makes EDD different from FluentCart for digital product sales?EDD is built specifically for digital products and has been for over 15 years. Every feature, from automated file delivery to software licensing to subscription management, was designed with digital sellers in mind. FluentCart is a newer general-purpose eCommerce plugin that supports physical, digital, and hybrid products. For sellers focused on digital products, EDD's purpose-built approach means a better fit and less complexity.

Who should use Easy Digital Downloads instead of FluentCart?Easy Digital Downloads is the better choice for anyone who sells digital products exclusively, needs proven software licensing tools, wants transparent and predictable pricing, or relies on a mature ecosystem of integrations. It's especially well-suited for WordPress plugin developers, theme authors, course creators, musicians, photographers, and any creator who wants a platform built specifically for their business.

Can I get the Easy Digital Downloads WordPress plugin for free?Yes, the free version of Easy Digital Downloads is available to download in the WordPress Plugin Directory. With over 50,000 active installations, it's a trusted and highly-rated choice. It's also the perfect entry-level option if you're just getting started with selling digital products, giving you all the essential tools to launch your digital eCommerce store without upfront costs.

What types of digital products can I sell with EDD?EDD allows you to sell a wide range of digital eCommerce products, including WordPress plugins and themes, eBooks, online courses, software, music, and more. Whatever you can dream up, you can likely sell with EDD.

Can I migrate my store from FluentCart to EDD?Yes, EDD allows you to quickly and easily migrate from other platforms like FluentCart. Our support team can assist you in making the transition smooth and hassle-free.

How does EDD handle software licensing for selling digital products?EDD automatically generates and manages software license keys, controls activations, and handles updates. It's perfect for selling WordPress plugins, themes, desktop software, or any licensed digital product.

Start selling today!

Join over 50,000 smart store owners, and start using the easiest way to sell digital products with WordPress.

Copyright © 2025 Sandhills Development, LLC