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#1 WordPress Reports Plugin for Digital Products

Eliminate Guesswork With Smart Store Analytics & Reporting

Turn complex store data into actionable insights with 15+ customizable reports. Track sales, customers, and growth metrics to make profitable decisions backed by real data.

Revenue Reports

Sales Tracking

Customer Value

Product Performance

Journey Analytics

Marketing ROI

Weekly Summaries

Finally, an Easy Way to Track Your Store's Performance in One Place

EDD's comprehensive analytics dashboard gives you instant access to customizable reports, automated daily summaries, and real-time sales tracking to help you make profitable business decisions faster.

  • All-In-One Store Analytics

Track Every Aspect of Your Digital Store in One Place

Monitor net earnings, average order values, and sales trends across all products and payment gateways — no spreadsheets or guesswork needed.

Export day-by-day earnings reports, filter by date ranges, and analyze revenue from new sales, renewals, and upgrades to spot growth opportunities.

  • Sales Tracking
  • Revenue Breakdown
  • Monitor Payments
  • Detailed Customer Insights

Transform Customer Data Into Future Growth Opportunities

Identify your most valuable customers, track average revenue per buyer, and monitor new customer acquisition rates automatically.

Get detailed insights into purchase history, order frequency, and lifetime value to optimize your customer retention strategy.

  • Lifetime Value
  • Purchase History
  • Retention Metrics
  • View Product Performance

Make Data-Driven Decisions Based on Product Download Trends

Track best-selling products, monitor download frequency, and analyze earnings by category to fine-tune your strategy and boost performance.

Identify top performers, uncover category trends, and monitor refund rates to improve your offerings and increase customer satisfaction.

  • Sales Analysis
  • Download Tracking
  • Category Trends
  • Marketing Analytics & ROI

Measure Marketing Campaign Performance & Improve ROI

Track earnings by referral source, monitor discount code usage, and measure campaign performance to optimize your promotions.

Measure code effectiveness, calculate customer savings, and uncover which channels and offers drive the most conversions.

  • Campaign Results
  • Discount Impact
  • Referral Tracking
  • Customizable Reports

Build Advanced Store Reports That Show Only What Matters Most

Create tailored reports combining sales, earnings, and tax data using smart filters and flexible date ranges for deeper insights.

Pin important metrics to your dashboard for quick access and export any report to CSV format for deeper analysis in your preferred tools.

  • Flexible Filters
  • Custom Views
  • Easy Export
  • Best-in-Class Support

Get Industry-Leading Digital eCommerce Support

Our expert support team is here to make selling easy and stress-free, so you can focus on what you do best - creating amazing digital products. We’re always standing by to lend a hand when you need it. Our support team is made up of WordPress experts with deep knowledge of digital eCommerce.

  • Fast Response
  • Help With Any Issue
  • Expert Knowledge

Why 50,000+ Users ♥️ EDD for Smart Digital Store Analytics & Insights

Here are just a few reasons why thousands of smart digital store owners trust EDD to monitor every aspect of their business - from sales and customer metrics to product performance and marketing ROI - all in one fully customizable dashboard.

Revenue Insights

Track new vs renewal revenue, payment gateway performance, and refund rates to optimize your revenue streams.

Journey Tracking

See exactly which pages and content lead to purchases, helping you optimize your conversion paths.

Customer Insights

Calculate lifetime value, identify VIP buyers, and track average order values to improve your customer retention.

Product Trends

Track earnings by category, monitor download frequency, and identify best-sellers to make smarter inventory choices.

Campaign ROI

Track store earnings by referral source, campaign, and acquisition channel to maximize your marketing spend.

Advanced Reports

Build custom reports that track your most important metrics, then pin them to your dashboard for quick access.

Daily Status Reports

Get daily performance summaries with top products, revenue trends, and key metrics delivered to your inbox.

Easy Data Export

Export any report to CSV format for deeper analysis or easy integration with your favorite reporting tools.

Why Digital Creators ♥️ EDD

For over 13 years, we've helped creators and small businesses sell digital products online, WITHOUT the complexity or high costs of traditional eCommerce platforms.

Easy Digital Downloads is a great plugin for adding some simple shopping cart functionality to your WordPress site. Everything is also totally customizable and extendable through add-ons. It’s my go to for quick setups and customers on a budget!

Eric Malcolm

I’ve reached out to EDD support on multiple occasions, with both developer & billing/account questions. In each case, they were quick to respond and thorough with their answers. I love that I’m able to talk to a developer when I have technical questions.

Dave Warfel

I recently had the opportunity to use the Form Builder plugin, and I must say, it exceeded my expectations in every way. This plugin offers a seamless and powerful form building experience that simplifies the process and empowers users to create dynamic and interactive forms effortlessly.

Eric Malcolm

The Go-To eCommerce Platform For Digital Creators Worldwide

Easy Digital Downloads is the trusted choice for creators and small businesses looking for an easy and profitable way to sell digital products online.

Processed Orders

30M+

Products Created

2M+

Supporting Creators

13+ Years

Countries

187

EDD Analytics & Reporting - Frequently Asked Questions

Do you have questions about EDD's Analytics & Reporting capabilities? See the list below for our most frequently asked questions. If your question is not listed here, then please contact us.

How can EDD's Analytics help improve my digital store's performance?By turning complex store data into actionable insights, EDD's analytics allow you to make informed decisions that optimize sales, understand customer behavior, and track growth metrics, all contributing to improved store performance.
Do I need coding skills to use EDD's reporting features?No technical or coding skills are required. EDD gives users an intuitive dashboard with customizable reports, making it easy to track key metrics and discover insights without prior experience in analytics.
What types of digital store reports are available with EDD?EDD offers over 15 customizable reports covering sales, revenue insights, customer behavior, product performance, and marketing ROI. You can tailor these reports to capture the most important metrics for your store.
Can EDD help track customer retention and lifetime value?Yes, EDD's Customer Insights feature allows you to calculate lifetime value, identify VIP buyers, and monitor average order values, which can help enhance customer retention strategies.
How does EDD support campaign tracking and ROI measurement?EDD's analytics can track earnings by referral source and campaign, allowing you to measure marketing effectiveness and optimize your promotional spend for maximum return on investment.
Is there a mobile app available for accessing EDD’s analytics?Yes, EDD offers an iOS app that provides mobile access to your store's analytics. You can view sales, customer data, and manage subscriptions on-the-go, ensuring you stay connected with your store's performance wherever you are.

Start selling today!

Join over 50,000 smart store owners, and start using the easiest way to sell digital products with WordPress.

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