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#1 WordPress Store Checkout Optimization Plugin

Convert More Shoppers With Smart Checkout Flows

Remove friction at checkout and boost sales with EDD. Let buyers switch plans instantly, automatically show relevant payment methods, and increase order value with upsells.

20+ Payment Gateways

Express Checkout

On-Site Processing

Smart Payment Logic

Easy Price Switch

Upsells & Cross-Sells

Transaction Security

Finally, an Easy Way to Turn More Browsers into Buyers at Checkout

Create the perfect checkout experience that keeps customers coming back. EDD makes it simple to add smart payment options, flexible pricing, and automated upsells to maximize every sale.

  • On-Site Store Checkout

Accept Secure Payments Directly On-Site & Boost Sales

Let customers pay their way with 20+ payment gateways, including credit cards, PayPal, Apple Pay, and Google Pay - all processed securely on your site.

Automatically display relevant payment options based on location and purchase details, with built-in PCI compliance and SSL security.

  • Multiple Gateways
  • Secure Payments
  • Smart Gateway Logic
  • Seamless Purchase Flow

Make it Easy for Buyers to Modify Orders Without Losing Sales

Keep buyers moving with flexible cart options that let them switch plans, continue shopping, or checkout instantly - all without leaving the purchase flow.

Reduce abandonment by eliminating friction. Customers can modify quantities, change pricing tiers, and complete purchases seamlessly.

  • Easy Plan Switch
  • Flexible Cart Options
  • Quick Checkout
  • Express Checkout

Make Buying Effortless with 1-Click Express Store Checkout

Let returning customers complete purchases instantly using saved payment methods, digital wallets, or express checkout options.

Boost conversions by eliminating manual form filling. Customers can buy in seconds using Apple Pay, Google Pay, or saved cards.

  • 1-Click Purchase
  • Saved Payments
  • Instant Checkout
  • Revenue Optimization

Increase Order Value With Relevant Upsells & Cross-Sells

Automatically show helpful product suggestions at the right time during checkout to naturally increase what customers buy.

By recommending related products and upgrades, you make it simple for shoppers to get more value, plus, you earn more with every order.

  • Product Suggestions
  • Strategic Placement
  • Increase Cart Value
  • Best-in-Class Support

Get Industry-Leading Digital eCommerce Support

Our expert support team is here to make selling WordPress plugins easy and stress-free, so you can focus on developing amazing digital products. We’re always standing by to lend a hand when you need it. Our support team is made up of WordPress experts with deep knowledge of the platform.

  • Fast Response
  • Help With Any Issue
  • Expert Knowledge

Why 50,000+ Users ♥️ EDD for Smart & Frictionless Checkout

Here are just a few reasons why thousands of smart digital store owners trust EDD to reduce abandoned carts with intelligent checkout flows, express buying, and automatic upsells.

20+ Payment Gateways

Accept credit cards, digital wallet payments, and more via Stripe, PayPal, Square, and more, giving customers their preferred payment options.

On-Site Checkout

Keep buyers on your site with embedded, branded payment processing for PayPal, Stripe, and more gateways.

Express Checkout

Let customers buy instantly using saved cards or digital wallets for faster, seamless transactions.

Smart Gateway Logic

Automatically display relevant payment methods based on location and purchase to reduce friction and boost sales.

Price & Plan Switch

Reduce cart abandonment by letting customers change pricing options right at checkout without losing progress.

Flexible Add to Cart Popup

Boost average order value with popup cart options that let customers keep shopping or checkout when ready.

Transaction Security

Process payments securely through trusted providers while keeping sensitive data off your site to protect buyers.

Smart Product Upsells

Boost revenue by automatically showing relevant cross-sells at checkout and premium upsells on product pages.

Always Reliable & Exceptional Customer Support

Unlimited products, unlimited transactions, no monthly fees.

Easy Digital Downloads is a great plugin for adding some simple shopping cart functionality to your WordPress site. Everything is also totally customizable and extendable through add-ons. It’s my go to for quick setups and customers on a budget!

Eric Malcolm

I’ve reached out to EDD support on multiple occasions, with both developer & billing/account questions. In each case, they were quick to respond and thorough with their answers. I love that I’m able to talk to a developer when I have technical questions.

Dave Warfel

I recently had the opportunity to use the Form Builder plugin, and I must say, it exceeded my expectations in every way. This plugin offers a seamless and powerful form building experience that simplifies the process and empowers users to create dynamic and interactive forms effortlessly.

Eric Malcolm

The Go-To eCommerce Platform For Digital Creators Worldwide

Easy Digital Downloads is the trusted choice for creators and small businesses looking for an easy and profitable way to sell digital products online.

Processed Orders

30M+

Products Created

2M+

Supporting Creators

13+ Years

Countries

187

EDD Checkout Optimization - Frequently Asked Questions

Do you have questions about optimizing your checkout process with EDD? See the list below for our most frequently asked questions. If your question is not listed here, then please contact us.

How does Easy Digital Downloads streamline the checkout process?EDD optimizes your store checkout by allowing for price switching, smart payment logic, express checkout options, and more. These features reduce friction, minimize cart abandonment, and enhance the overall purchasing experience for your customers.
How does EDD handle upsells and cross-sells during checkout?EDD automatically suggests relevant products and upgrades at checkout, increasing order value by offering customers complementary items or premium alternatives that enhance their purchase.
Can customers switch pricing or plan options during checkout?Yes, EDD's Variable Pricing Switcher feature allows customers to change pricing tiers directly at checkout, reducing cart abandonment and enhancing flexibility for products with multiple license levels or pricing tiers.
Is it possible to customize my EDD store’s checkout fields?Absolutely. EDD comes with built-in options for customizing the checkout address fields as well as a Checkout Fields Manager feature that you use to manage which fields appear during checkout, ensuring you collect only the most relevant data for each transaction.
How does Easy Digital Downloads ensure transaction security?EDD ensures secure processing by integrating with trusted payment providers, maintaining PCI compliance, and keeping sensitive data off your site through secure payment gateways.

Start selling today!

Join over 50,000 smart store owners, and start using the easiest way to sell digital products with WordPress.

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