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Casey Cavanagh Writer — Easy Digital Downloads

Education University of Tampa Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies. social network icon social network icon

Expertise

eCommerce WordPress Content Marketing SEO Blogging Email Marketing

About

  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

Dynamic Conditional Fields for Smarter Checkout Forms in EDD
Smarter Checkout Forms, More Sales: Introducing Dynamic Conditional Fields

We’ve added Dynamic Conditional Fields to the Checkout Fields Manager extension!

You can now show or hide fields based on a customer’s previous answers in the checkout form. This update helps you reduce friction, collect better data, and create a smarter checkout flow without writing a single line of code.

Cart Preview feature displays slideout panel in EDD
NEW: Boost Your AOV With Cart Preview

The latest version of Easy Digital Downloads introduces Cart Preview, a slide-out drawer that appears when customers add items to their cart.

Available for both Core and Pro users, it streamlines checkout and improves UX. Pro users also get smart Cart Recommendations to boost sales. Read on to see how it works!

NEW: Boost Conversions with Klarna Buy Now, Pay Later

The latest Easy Digital Downloads update (3.6.1) lets your customers choose to pay now, pay later, or split their purchase into interest-free installments—all without any additional setup or third-party extensions.

Learn everything you need to know about adding Klarna to your checkout!

Best Digital Product Ideas for Generating Passive Income
15 of the Best Digital Product Ideas for Passive Income

Ready to earn passive income? This guide explores over 15 profitable digital product ideas you can create and sell to generate passive income.

We cover everything from ebooks and online courses to templates and software. Learn how to choose the right idea for your skills and follow our step-by-step roadmap to start building a scalable business today.

How to Add Reviews to WordPress eCommerce Sites (Full Guide)
How to Add Reviews to WordPress eCommerce Sites

Customer reviews build trust and boost sales, but adding them to WordPress can be tricky.

This guide shows you the best way to add, manage, and display customer reviews on your eCommerce site using the powerful, built-in Reviews feature of Easy Digital Downloads. Start leveraging social proof for your digital products

Elementor and Easy Digital Downloads
NEW: Introducing the EDD + Elementor Integration!

When building a checkout page in WordPress, you want a page that works perfectly, matches your brand, and is designed to convert visitors into customers. This used to mean wrestling with custom code or being stuck with a layout that was “good enough.” We’ve made this possible with the new Elementor integration for Easy Digital