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Casey Cavanagh Writer — Easy Digital Downloads

Education University of Tampa Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies. social network icon social network icon

Expertise

eCommerce WordPress Content Marketing SEO Blogging Email Marketing

About

  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

New: Add More Stripe Payment Methods to eCommerce Checkout with EDD 3.3.5
Add More Stripe Payment Methods at Checkout

The latest version of Easy Digital Downloads here!

Upgrade and add a wider range of Stripe payment methods to enhance and expand your eCommerce checkout!

The update includes more wallets, mobile payment methods, and some bank redirects.

How to Prepare for Black Friday as a Digital Seller
How to Prepare for Black Friday as a Digital Seller

Black Friday is a prime opportunity to boost your online sales.

Learn how to prepare your digital store for success. From setting a strategic sale schedule to optimizing your website for performance, we’ve got you covered.

Discover essential tips to attract new customers, increase revenue, and leave a lasting impression.

Essential WordPress Plugins for Digital Products

Whether you’re looking to start your first online store or elevate an existing one, the right tools can enhance and streamline your success.

In this guide, we cover essential WordPress plugins for digital products and eCommerce sites.

From the best payment gateways to powerful marketing tools, this post covers all important aspects of managing an successful online store.

How to Make a WordPress eCommerce Website in 7 Simple Steps
How to Make a WordPress eCommerce Website

Do you want to learn how to make an eCommerce website with WordPress?

This comprehensive guide will walk you through the process, from choosing your host and domain to customizing your store and installing essential plugins.

Using WordPress for eCommerce Websites: Pros and Cons
Using WordPress for eCommerce: Pros and Cons

Are you trying to decide which platform to use to start your eCommerce site?

In this comprehensive guide, we explore the pros and cons of using WordPress for eCommerce purposes.

How to Use eCommerce Reports with WordPress and Easy Digital Downloads
How to Leverage eCommerce Reports (WordPress Guide)

When it comes to your online business, eCommerce reports can provide invaluable insights into store performance, customer behavior, and product trends.

Learn about the importance of these reports, the different types that are available, and how to access and leverage them in WordPress using Easy Digital Downloads!

Read our latest blog post:
Add More Stripe Payment Methods at Checkout