Skip to main content

Casey Cavanagh Writer — Easy Digital Downloads

Education University of Tampa Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies. social network icon social network icon

Expertise

eCommerce WordPress Content Marketing SEO Blogging Email Marketing

About

  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

Recurring Payments New One-Click Payment Card Updates to Reduce Involuntary Churn
NEW: Reduce Involuntary Churn With One-Click Payment Card Updates

You don’t want to lose paying customers due to failed or missed payments. And with the latest no-login, one-click payment card update feature included with Recurring Payments, you don’t have to!

Learn all about this exciting new feature designed to help you reduce involuntary churn, as well as other enhanced revenue-tracking features!

Detailed Review of Refer a Friend WordPress Plugin RewardsWP
RewardsWP: Best Refer a Friend WordPress Plugin?

Trying to decide which refer-a-friend plugin is right for you? In this plugin review of RewardsWP, we explore how this referral program WordPress plugin transforms your site into a powerful referral engine.

I’ll cover how it integrates with WooCommerce and Easy Digital Downloads, key features and benefits, and how it stacks up against other referral program plugins!

Guide to Referral Marketing vs. Affiliate Marketing for WordPress eCommerce Sites
Guide to Affiliate vs Referral Marketing for eCommerce Growth

Looking for the most effective marketing strategy for your eCommerce business?

In this comparison guide, we look at referral marketing vs affiliate marketing to see how they differ and overlap to help your WordPress growth!

Choosing a WordPress eCommerce Plugin (Top Mistakes to Avoid)
Choosing a WordPress eCommerce Plugin: Mistakes to Avoid

Feeling overwhelmed by WordPress eCommerce plugin options? You’re not alone.

Discover the most common mistakes store owners make when choosing a plugin and learn how to pick the perfect solution for your needs. This comprehensive guide covers everything from hidden costs to crucial features you can’t afford to miss!

NEW: Customize Checkout Address Fields in WordPress with Easy Digital Downloads v3.3.8
NEW: Customize Checkout Address Fields in WordPress

Streamline your digital product checkout process with Easy Digital Downloads’ new address field controls included with v3.3.8!

Learn how to boost conversions by customizing exactly which billing address fields your customers see – no coding required.

WPConsent Plugin Review: WordPress Cookie Consent Management Made Simple
WPConsent Review: Is It the Best WordPress Cookie Consent Plugin?

Trying to decide which WordPress cookie consent plugin to use?

WPConsent is the easiest way to add a cookie consent banner to your WordPress website and manage data privacy and compliance data.

Check out my full review to learn more about the WordPress privacy compliance features and how they stack up against alternatives.