Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.
After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.
Email personalization can lead to higher engagement and drive conversions. One of the easiest ways to implement it is by using smart tags.
Use this guide to learn about smart tags in email marketing, including what they are, the types available, and how to add them in your eCommerce emails using WordPress and Easy Digital Downloads!
Ecommerce transparency is key to building trust and loyalty. By being open and honest with your customers about your products, pricing, etc., you can increase sales and retention rates.
This guide will show you how to enhance your eCommerce transparency using WordPress and Easy Digital Downloads!
Interested in switching from Etsy to another eCommerce platform?
This post explores and compares the best Etsy alternatives for selling digital products online.
Find a solution that can save you money and offer more control!
Do you want to ensure the launch of your digital product is successful?
This in-depth guide covers everything you need to know about how to market and promote digital products—from understanding your target audience to implementing effective marketing strategies.
Learn how to increase sales, build a strong brand, and achieve long-term success.
Creating a seamless online shopping experience is crucial to your eCommerce success.
In this guide, I’ll cover everything you need to know about the eCommerce customer experience and how you can improve it on your own WordPress website!
Online fraud can cut into your profits and hurt your reputation.
Fortunately, payment gateways like Stripe use early fraud warnings that can help you identify, resolve, and prevent chargebacks and dispute fees.
Use this guide to learn everything you need to know about using Easy Digital Downloads + Stripe early fraud warnings in WordPress!