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Casey Cavanagh | Writer — Easy Digital Downloads

Expertise eCommerce WordPress Content Marketing SEO Blogging Email Marketing
Education University of Tampa
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Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies.
  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

NEW: Boost Conversions with Klarna Buy Now, Pay Later
NEW: Boost Conversions with Klarna Buy Now, Pay Later
The latest Easy Digital Downloads update (3.6.1) lets your customers choose to pay now, pay later, or split their purchase…
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15 of the Best Digital Product Ideas for Passive Income
15 of the Best Digital Product Ideas for Passive Income
Ready to earn passive income? This guide explores over 15 profitable digital product ideas you can create and sell to…
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How to Add Reviews to WordPress eCommerce Sites
How to Add Reviews to WordPress eCommerce Sites
Customer reviews build trust and boost sales, but adding them to WordPress can be tricky. This guide shows you the…
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NEW: Introducing the EDD + Elementor Integration!
NEW: Introducing the EDD + Elementor Integration!
When building a checkout page in WordPress, you want a page that works perfectly, matches your brand, and is designed…
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How to License Software in WordPress (and Sell It)
How to License Software in WordPress (and Sell It)
Discover the complete process to license software in WordPress using Easy Digital Downloads. This guide covers everything from setup to…
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Guide to EDD Slack Integration for WordPress
Guide to EDD Slack Integration for WordPress
Connect your EDD store to Slack for powerful real-time notifications, interactive buttons, and automated workflows that keep your team in…
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