Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.
After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.
Black Friday is a prime opportunity to boost your online sales.
Learn how to prepare your digital store for success. From setting a strategic sale schedule to optimizing your website for performance, we’ve got you covered.
Discover essential tips to attract new customers, increase revenue, and leave a lasting impression.
Whether you’re looking to start your first online store or elevate an existing one, the right tools can enhance and streamline your success.
In this guide, we cover essential WordPress plugins for digital products and eCommerce sites.
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Do you want to learn how to make an eCommerce website with WordPress?
This comprehensive guide will walk you through the process, from choosing your host and domain to customizing your store and installing essential plugins.
Are you trying to decide which platform to use to start your eCommerce site?
In this comprehensive guide, we explore the pros and cons of using WordPress for eCommerce purposes.
When it comes to your online business, eCommerce reports can provide invaluable insights into store performance, customer behavior, and product trends.
Learn about the importance of these reports, the different types that are available, and how to access and leverage them in WordPress using Easy Digital Downloads!
Email personalization can lead to higher engagement and drive conversions. One of the easiest ways to implement it is by using smart tags.
Use this guide to learn about smart tags in email marketing, including what they are, the types available, and how to add them in your eCommerce emails using WordPress and Easy Digital Downloads!