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Cart abandonment is a serious issue for eCommerce stores. It is so significant, in fact, that focusing even a small amount of effort into recovering those abandoned purchase attempts can have a dramatic effect on a company’s revenue through their online store.

According to the Baymard Institute, an average of 68.81% of all online shopping carts are abandoned before completing a purchase. That’s a huge number and it does not take a lot of imagination to see why store owners can benefit greatly by implementing a sales recovery system.

Jilt, built by SkyVerge, Inc., helps eCommerce stores recover lost sales from cart abandonment and has recently launched a new integration for Easy Digital Downloads.

Before looking more closely at the features Jilt offers, let’s look at some quick numbers to see how effective cart recovery could be for you. Assume for a moment that your store earns $10,000 per month. How much of an impact on your annual revenue would it have if you increased sales by 25%?

Current sales = $10,000 per month
Current sales x 0.25 = $2,500 per month
$2,500 x 12 = $30,000 extra in annual sales

This means that by decreasing your abandonment rate by 25%, you could increase your annual revenue by $30,000. Applying this formula to your own site will give you a rough idea of how much you might increase your revenue simply by adding a good cart recovery system to your store.

Decreasing your #eCommerce abandonment rate by 25% could increase your annual revenue by $30,000. Click To Tweet

Jilt is a full-featured cart recovery service and includes robust email campaigns, analytics on click and open rates, and a full reporting suite that makes it easy to see how effective your recovery campaigns are.

With Jilt you can easily create a series of automated email campaigns that are sent to customers after they abandon a checkout.


New campaigns can be added at anytime and Jilt allows you to create an unlimited number of campaigns, so, for example, you could send an email 24 hours after abandonment, three days after, 5 days after, and even a month after the customer abandons their checkout.


To provide accurate reports on how successful the email campaigns are, Jilt provides access to all abandoned and recovered orders so you can easily see which customers are coming back to complete their purchase.


The details of an abandoned order can be viewed at anytime. Store admins can also manually cancel follow-up emails for any customer when needed.


The analytics dashboard in Jilt provides insight into the total revenue recovered, the abandoned orders recovered, and what percentage of revenue has been recovered through Jilt’s email campaigns.


Registering an account at and connecting it to your Easy Digital Downloads store only takes a few minutes and, as they offer a 14 day free trial, you can set it up without any risk. If your store sells products for $29.99 or more, it only takes a single recovered sale to cover the cost of Jilt’s monthly subscription. That should make the decision to try it out incredibly easy.

For more information about using Jilt with Easy Digital Downloads, head over to Jilt’s website or read the extensive walk through available at

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  1. Pippin Williamson

    It’s great to see this for EDD. I’m wondering if EDD has any plans to switch to Jilt from CartHook and if so, what do you see as the major advantage?

    I see Jilt for EDD has consideration for license renewals. That has been the only issue I’ve had with CartHook so this is attractive to me at first glance.

    1. Pippin Williamson

      We will certainly be considering it.

      We helped Sky Verge build the integration and we spent quite a lot of time together ensuring the licensing renewals and upgrades work properly, so yes, that is fully supported.

  2. Pippin Williamson


    I’m interested in possibly integrating this with EDD. I’m curious though – when I look at my EDD payment history I see a order category ‘Abandoned’. This contains an very small amount of orders. Would you say this is a good estimate of how many orders Jilt would attempt to recover or is it more comprehensive than that?

    1. Pippin Williamson

      No, it’s not a great indication.

      Abandoned orders there will only be orders started through PayPal Standard and then not completed.

      Orders started through other gateways (Stripe, PayPal Pro, 2Checkout, and some others) will not show up there typically as they do not create pending orders. They only create an order in the system once it’s already confirmed.

      The Abandoned status only applies to order records that were created in the system but then not finished. There are a much larger number of orders that never even get created as a pending order because the customer doesn’t make it all the way through the card.

      1. Pippin Williamson

        Hi Pippin,

        Thanks for the great fast answer. I do use Stripe as well as Paypal Standard. I’m about to start a Black Friday sale so I’ll get Jilt up and running first and that way I can give the trial period a really good test of what’s possible.

  3. Pippin Williamson
    1. Pippin Williamson


      There are several significant differences:

      1. Jilt is a hosted service. Sales Recovery runs on your own store server.
      2. Jilt has more comprehensive and thorough reporting.
      3. Jilt requires a monthly or yearly subscription.
      4. Jilt will be more reliable for email delivery as it is a hosted service.

      1. Pippin Williamson

        One other significant difference seems that Jilt will not auto-generate discount codes to attempt to recover sales.

        What exactly do you mean by comprehensive and thorough reporting?

        1. Pippin Williamson

          Discounts: that’s correct, they do not but it is on their todo list.

          In terms of reporting, Jilt will provide easy access to all sales that were recovered, those that failed, those that are currently in recovery, and will also provide detailed statistics on how much revenue has been recovered, how much has been lost, what the abandonment rate is, and more.

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  4. Pippin Williamson

    I downloaded it and activated it, but I have no idea how to get to the campaigns on my dashboard in order to add a new one. My dashboard doesn’t look anything like the one pictured. I went into “configure” and “edit” and those didn’t get me to a campaign option.

    1. Pippin Williamson

      They were (or perhaps still are) in the processing of pushing a bunch of dashboard updates live.

      Contact their support team an they’ll be happy to assist.

    2. Pippin Williamson

      Hey Daniel! Happy to report that the dashboard update is now pushed live, we took a bit of extra time because wanted to add a couple of additional statistics before the holiday rush 🙂

      Your overall abandonment rate and more details on estimated lost revenue are now shown! Please shoot an email if you run into any questions, we’d be happy to assist.

  5. Pippin Williamson

    Hi there,

    If I run a Magento store, how can I make the integration? Do you have more campaigns or only the cart abandonment? How are you defferent from services like Triggmine or Klaviyo?


    1. Pippin Williamson
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