Cart abandonment is a serious issue for eCommerce stores. It is so significant, in fact, that focusing even a small amount of effort into recovering those abandoned purchase attempts can have a dramatic effect on a company’s revenue through their online store.
According to the Baymard Institute, an average of 68.81% of all online shopping carts are abandoned before completing a purchase. That’s a huge number and it does not take a lot of imagination to see why store owners can benefit greatly by implementing a sales recovery system.
Before looking more closely at the features Jilt offers, let’s look at some quick numbers to see how effective cart recovery could be for you. Assume for a moment that your store earns $10,000 per month. How much of an impact on your annual revenue would it have if you increased sales by 25%?
Current sales = $10,000 per month
Current sales x 0.25 = $2,500 per month
$2,500 x 12 = $30,000 extra in annual sales
This means that by decreasing your abandonment rate by 25%, you could increase your annual revenue by $30,000. Applying this formula to your own site will give you a rough idea of how much you might increase your revenue simply by adding a good cart recovery system to your store.Decreasing your #eCommerce abandonment rate by 25% could increase your annual revenue by $30,000. Click To Tweet
Jilt is a full-featured cart recovery service and includes robust email campaigns, analytics on click and open rates, and a full reporting suite that makes it easy to see how effective your recovery campaigns are.
With Jilt you can easily create a series of automated email campaigns that are sent to customers after they abandon a checkout.
New campaigns can be added at anytime and Jilt allows you to create an unlimited number of campaigns, so, for example, you could send an email 24 hours after abandonment, three days after, 5 days after, and even a month after the customer abandons their checkout.
To provide accurate reports on how successful the email campaigns are, Jilt provides access to all abandoned and recovered orders so you can easily see which customers are coming back to complete their purchase.
The details of an abandoned order can be viewed at anytime. Store admins can also manually cancel follow-up emails for any customer when needed.
The analytics dashboard in Jilt provides insight into the total revenue recovered, the abandoned orders recovered, and what percentage of revenue has been recovered through Jilt’s email campaigns.
Registering an account at Jilt.com and connecting it to your Easy Digital Downloads store only takes a few minutes and, as they offer a 14 day free trial, you can set it up without any risk. If your store sells products for $29.99 or more, it only takes a single recovered sale to cover the cost of Jilt’s monthly subscription. That should make the decision to try it out incredibly easy.