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Pippin Williamson

Pippin Williamson is the founder of Sandhills Development, the parent company for Easy Digital Downloads, AffiliateWP, WP Simple Pay, Sugar Calendar, and others. When not writing PHP, he can often be found sipping coffee or brewing beer at Sandhills Brewing. social network icon



The Recurring Payments logo.
Important update for Recurring Payments and PayPal

Today we have released an important update for our Recurring Payments extension to account for an upcoming change to merchant accounts by PayPal. If you sell subscriptions through PayPal, please update to version 2.9.3 of Recurring Payments.

We have lowered prices for extension access passes

Six weeks ago we introduced a new series of purchase options for Easy Digital Downloads called Passes. These passes were set up to allow store owners to gain access to a wide selection of extensions with a single purchase at a steeply discounted rate. Today we’re here to admit that we made a mistake and have lowered the prices of the extension passes.

The Software Licensing extension.
Update for Software Licensing brings significant performance improvement

After an extensive beta period and four release candidates, Software Licensing version 3.6 is now available! This new version is the next iteration in a series of plugin updates we have been releasing that introduces dedicated database tables for eCommerce data. The migration of data into dedicated database tables significantly improves performance and adds greater flexibility and control for future enhancements.

The art of juggling many roles in a bootstrapped eCommerce business
The art of juggling many roles in a bootstrapped eCommerce business

Every business starts with someone. Most small businesses begin with just one or two people at the start, which inevitably means the founders or owners constantly juggle dozens of different tasks each day. This week in The Weekly EDDit we look at the art of juggling the many roles in a bootstrapped eCommerce business.

The Mailchimp EDD extension logo.
MailChimp extension updated for improved eCommerce tracking

The newest version of our MailChimp extension has been released after an extensive beta period. This new version introduces support for many of MailChimp’s latest eCommerce tracking features, giving store owners more valuable insights about the effect email marketing has on their store’s revenue performance. Along with the enhanced eCommerce reporting available, this update also introduces support for many of MailChimp’s automated eCommerce emails, such as order and refund receipts.