NEW: Reduce Involuntary Churn With One-Click Payment Card Updates
Not having a strategy to reduce involuntary churn on your WordPress site means losing out on revenue.
Conservative estimates show that upwards of 10% of customer churn happens passively or accidentally.
That means you’re losing loyal customers—and their revenue—not because they want to leave, but because of a simple payment failure. An expired card, a temporary bank issue, or a hard-to-find update form can silently drain your revenue.
While Easy Digital Downloads already helps you fight this by using smart retry systems available from payment gateways, some failed payments still require your customers to step in.
That’s why we included a new no-login, one-click payment update feature in the latest release of Recurring Payments. 🥳
This major update is packed with powerful tools to significantly reduce involuntary churn.
Here’s what’s new:
One-Click Payment Card Updates
The biggest update is the new magic, one-click payment card update feature added to the Recurring Payments extension.
Picture this: It’s Friday evening, and one of your premium subscribers gets a payment failure email because their credit card has expired.
Instead of losing them over the weekend, they simply click the secure link in the email, update their payment method in 30 seconds, and stay subscribed.
No login hassles. No forgotten passwords. No lost revenue.
These secure, magic update links integrate with subscription renewal reminder and renewal failure emails.
With the renewal reminder emails, your subscription customers can click on the Update Payment Method link to easily ensure their payment method is up to date.
The same goes for if/when they receive subscription renewal failure emails.
By clicking the secure 1-click update link, they are brought to an update payment method form to enter their new payment details.
This instant payment recovery helps reduce involuntary churn immediately.
Plus, the Stripe-powered security ensures your customer data stays protected.
You can automatically add the Update Payment Method link to your EDD email templates. Just go to the email you want to add it to and insert the update_payment_link smart tag.
Enhanced Revenue Tracking Reports
Another feature we’re excited to share is improved revenue breakdown with accurate renewal tracking.
Our enhanced revenue reports and dashboard widget give you an instant, accurate picture of your business’s health.
We also added new tiles to the Subscriptions report to provide you with more meaningful calculations and a quick status overview.
The new tiles are Active Subscriptions, Monthly Recurring Revenue (MRR), and Annual Recurring Revenue (ARR).
They’re available under Downloads » Reports » Subscriptions.
The MRR and ARR metrics give you a projection of monthly revenue and a projection of annual revenue (respectively) based on the value of all your active subscriptions.
These improvements allow you to make confident, data-driven decisions about the future of your business without ever leaving your WordPress admin.
New Subscriptions Block for Frontend Management
A great product deserves a great customer experience.
The new EDD Subscriptions block allows you to create a modern subscription management area, with the flexibility to be customized with options and custom CSS.
This isn’t just about looks; it’s about reducing friction and support load.
When customers can easily see their subscription status, view their payment method, and manage their own account, they feel more in control and are less likely to submit support tickets.
With the new block settings, you can:
- Customize column layouts to match your site design.
- Use flexible pagination to control how many subscriptions show per page.
- Display the payment method to give customers full visibility.
Why Use Recurring Payments for Subscriptions?
Other subscription platforms charge extra for basic features like payment recovery emails or force customers through complicated login processes.
Easy Digital Downloads’ Recurring Payments gives you enterprise-level subscription management built right into WordPress.
Think about it: How much revenue could you recover by making it effortless for customers to update their payment methods?
Unlike expensive SaaS platforms that charge per transaction or subscriber, this is included in your Recurring Payments extension — no hidden fees, no per-customer charges.
Easy Digital Downloads Recurring Payments is ideal for:
- Software developers building subscription-based WordPress plugins or themes.
- SaaS businesses that need to minimize payment failures and track recurring revenue accurately.
- Membership sites that want to reduce friction for payment updates.
- Digital product creators selling subscriptions who need better revenue insights.
- Course creators offering monthly or annual access plans.
Reduce Involuntary Churn & Retain Revenue
With Easy Digital Downloads and the new Recurring Payments, you have an enterprise-level toolkit to build a more sustainable, profitable subscription business. You can easily reduce involuntary churn while retaining your revenue.
For existing Recurring Payments users: This is a free update! Navigate to your Plugins page in your WordPress dashboard to update to version 2.13 and start protecting your revenue.
Note that this update will run database updates in the background. While it may take a while to complete, depending on the number of subscriptions, your site will remain fully functional.
New to Recurring Payments? There has never been a better time to start. Get the Recurring Payments extension today and see why thousands of business owners trust EDD to manage their subscriptions.
For more information about the changes and improvements included in this release, check out the following resources:
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