About our Team

Casey Cavanagh | Writer — Easy Digital Downloads

Expertise eCommerce WordPress Content Marketing SEO Blogging Email Marketing

Education University of Tampa

Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies.

12+ years as a professional content writer & digital marketer
B.A. in Writing
Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

Generative Engine Optimization for Ecommerce: What It Actually Means (and Where to Start)

GEO has its own name for a reason. AI search doesn't work like traditional SEO, and most explainers treat ecommerce…

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Best Marketplace Alternatives for Digital Products

Marketplaces make it easy to start selling digital products, but fees, limited branding, and no customer data ownership can hold…

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Give Your Customers More Ways to Pay With PayPal in WordPress

Easy Digital Downloads now lets you offer more PayPal payment methods in WordPress. With one connection, your customers can pay…

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How to Move From a Marketplace to Your Own WordPress Store

Marketplace fees keep rising and platform rules keep changing. But your customers don't have to belong to someone else. Here's…

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Enable Secure Magic Login Links at Checkout in WordPress

Returning customers abandon carts when they can't remember their password. Easy Digital Downloads (EDD) now lets them log in at…

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How to Write Effective Digital Product Descriptions

Writing digital product descriptions is harder than it looks. Your words are the only thing standing between a browser and…

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