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Casey Cavanagh Writer — Easy Digital Downloads

Education University of Tampa Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies. social network icon social network icon

Expertise

eCommerce WordPress Content Marketing SEO Blogging Email Marketing

About

  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

How to Use eCommerce Push Notifications to Increase Revenue
How to Use eCommerce Push Notifications to Increase Revenue

Ecommerce push notifications are a powerful tool for engaging with customers and boosting revenue. By sending targeted, personalized notifications, you can increase site traffic, improve conversion rates, and drive repeat purchases.

In this guide, we’ll walk you through the process of creating and using eCommerce push notifications in WordPress, including best practices and tips for success.

How to Offer Multi-Currency Payment Options in WordPress
How to Offer Multi-Currency Payment Options in WordPress

Letting customers choose from multiple currencies and payment methods can enhance their experience and boost your conversion rates.

Use this guide to learn the benefits of offering multi-currency payment options and how to do so with WordPress and Easy Digital Downloads!

How to Attract Ready-to-Buy Customers to Your Online Store
How to Attract Ready-to-Buy Customers to Your Online Store

Ready-to-buy customers are gold for eCommerce businesses.

This guide dives into how to identify them & craft a customer journey that converts.

Discover buying signals, content marketing strategies & tips to optimize your EDD store for ready-to-buy shoppers. Boost sales & grow your business today!

How to Increase WordPress Site Speed for Online Stores
How to Increase Your WordPress Site Speed

Want to make your WordPress site load faster? In this blog post, we’ll explore the importance of website speed optimization, how to test your page speed, and provide actionable tips to optimize your Easy Digital Downloads store for blazing-fast performance.

How to Boost eCommerce Conversions on Your WordPress Site
13+ Best Ways to Boost eCommerce Conversions

Learn how SEO, building trust, optimizing your checkout process & other strategies can make all the difference in your eCommerce conversion rates.

Unlock the secrets to increased sales and customer satisfaction in this comprehensive guide.