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Casey Cavanagh Writer — Easy Digital Downloads

Education University of Tampa Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies. social network icon social network icon

Expertise

eCommerce WordPress Content Marketing SEO Blogging Email Marketing

About

  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

Digital Product Store Features That Customers Love
8 Digital Product Store Features That Customers Love

Building a digital product store involves a lot of decision-making, from choosing a business model to deciding on things like branding and product pricing.

But if you really want to make those sales, the user experience should be at the center of everything. In this post, we cover digital product store features that customers love!

How to Process Refunds for Digital Products in WordPress
How To Process Refunds for Digital Products

Trying to handle refunds for digital products on your online store?

In this article, I’ll walk you through processing returns and writing a refund policy in WordPress.

How to Optimize Your Online Store for Mobile Commerce in WordPress
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Use this guide to learn how to get started using WordPress and Easy Digital Downloads!