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Casey Cavanagh | Writer — Easy Digital Downloads

Expertise eCommerce WordPress Content Marketing SEO Blogging Email Marketing
Education University of Tampa
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Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies.
  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

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How to Use Smart Tags in Email Marketing
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6+ Best Etsy Alternatives for Selling Digital Products (2026)
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How to Effectively Market Digital Products to Increase Sales
Do you want to ensure the launch of your digital product is successful? This in-depth guide covers everything you need…
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9 Ways to Create a Better eCommerce Customer Experience
9 Ways to Create a Better eCommerce Customer Experience
Creating a seamless online shopping experience is crucial to your eCommerce success. In this guide, I'll cover everything you need…
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How to Use Stripe Early Fraud Warnings to Protect Your Store
How to Use Stripe Early Fraud Warnings to Protect Your Store
Online fraud can cut into your profits and hurt your reputation. Fortunately, payment gateways like Stripe use early fraud warnings…
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