About Easy Digital Downloads

The #1 Way to Sell Digital Products with WordPress

We help you sell software, eBooks, templates, music, and more — without the complexity of
tools designed for physical goods.

Selling Digital Products Shouldn't Be Complicated

Easy Digital Downloads is the leading WordPress eCommerce plugin built exclusively for digital creators.

Most eCommerce platforms were built to ship physical products. That means you’re stuck with features you don’t need — shipping calculators, inventory management, warehouse integrations — and missing the ones you do.

Easy Digital Downloads was purpose-built for digital creators from day one. Whether you’re selling a single PDF or running a full software licensing business, EDD gives you exactly what you need and nothing you don’t.

30M+

Orders Processed

2M+

Products Created

13+ Years

Supporting Creators

187+

Countries

Our Story

Supporting Creators and Small Businesses is in our DNA

Easy Digital Downloads was born in 2012 out of a simple frustration: there wasn’t a good way to sell digital products with WordPress. The existing tools were either overly complex general-purpose eCommerce platforms or too basic to run a real business.

What started as a focused solution for digital downloads has grown into the most trusted digital eCommerce platform in the WordPress ecosystem — powering businesses in 187 countries, processing tens of millions of orders, and powering the creator economy.

Today, Easy Digital Downloads is part of the Awesome Motive family of products, which includes WPBeginner, WPForms, OptinMonster, MonsterInsights, and many more. Together, our tools power millions of WordPress websites and help small businesses compete with the big guys.

We know a thing or two about building products that customers love, and we bring that same commitment to every release, every support interaction, and every line of code in Easy Digital Downloads.

Leadership Team

Meet the Team Behind EDD

Syed Balkhi - CEO

Syed Balkhi is an award-winning entrepreneur and the founder of Awesome Motive, the company behind Easy Digital Downloads. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. Syed’s work has been featured in top publications like Forbes, Inc, Entrepreneur, and Washington Post.

Chris Klosowski - President

Chris leads Easy Digital Downloads day-to-day, driving the product vision and roadmap. With deep roots in the WordPress ecosystem and years of experience building digital commerce tools, Chris is focused on making EDD the best platform for digital creators to grow their businesses. He's been part of the EDD Team since 2012.

Our Core Values

In work or play, private or public, these are the values that guide us:

We put people first, always.
We do the right thing every time.
We fight for our customer’s success.
We commit to excellence by paying attention to details.
We labor for simplicity.

Start selling today!

Join over 50,000 smart store owners, and start using the easiest way to sell digital products with WordPress.

Get Easy Digital Downloads Now

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