About our Team

Casey Cavanagh | Writer — Easy Digital Downloads

Expertise eCommerce WordPress Content Marketing SEO Blogging Email Marketing

Education University of Tampa

Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies.

12+ years as a professional content writer & digital marketer
B.A. in Writing
Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

13+ Best Ways to Boost eCommerce Conversions

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Guide to Accepting Credit Card Payments for Digital Products

When it comes to selling digital products, credit card payments are the industry standard. This guide covers the basics to…

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How to Automate Software License Renewal Reminders to Your Customers

Sending software license renewal reminders to customers helps prevent disruptions in product usage and increases the chance of renewal. Use…

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How to Build Recurring Revenue Streams With EDD

Want to create stable, sustainable income from your digital products? Use this guide to learn about recurring revenue streams and…

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How WPConfigurator Uses Easy Digital Downloads to Grow Revenue Through Licensing & Efficiency

Learn how WPConfigurator used Easy Digital Downloads to streamline digital product sales and licensing, enhance efficiency, and improve the customer…

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Beginner’s Guide to eCommerce Content Marketing

The right eCommerce content marketing strategy can help attract and retain customers. Use this guide to learn about content marketing…

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