Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.
After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.
The WordPress theme you use for your online store can influence your success. That’s why it’s important to choose one built specifically for the type of eCommerce website you have. For digital downloads, a new option to consider is brandiD’s Digital Downloads Pro. Powerful and pretty, this is one of several themes the web design/development
Do you want to automatically register users at checkout on your WordPress site? A quick, concise checkout process is critical. This is why it can be beneficial to allow customers to check out as guests. But registering users can also help you increase conversions and sales. It’s not the idea of creating an account on
Do you want to collect customer reviews for digital products on your WordPress site? Easy Digital Downloads can help. As an eCommerce business owner, it’s important to build trust with potential customers. One way to do that is by accepting and displaying product reviews on your website. This type of social proof demonstrates transparency and
Do you want to learn how to create a WordPress product comparison table? It’s easy. By comparing features, prices, and other important aspects of products and services, a comparison table can help shoppers make informed decisions. A visual, side-by-side comparison can minimize confusion and enhance the customer’s shopping experience. With the right tools, you can
Looking for an easy way to manage file downloads in WordPress? Easy Digital Downloads is the ideal solution.
Learn how to use it to store, manage, and sell your files in WordPress!
Do you want to learn how to take pre-orders for digital products in WordPress? Pre-orders can help your eCommerce business plan for demand and track customer preferences more effectively. It can also inform marketing and pricing strategies, generate pre-launch excitement and buzz, and ultimately help increase sales. Easy Digital Downloads (EDD) makes setting up pre-orders