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EDD Free vs Pro: Which One Is Right For You?

Easy Digital Downloads (EDD) is the best WordPress plugin for selling digital products and downloads. But if you’re thinking about using it, you might be wondering whether to go with the free or paid version. In this EDD free vs pro comparison post, we’ll help you decide!

The EDD Core plugin is packed with powerful features. It provides all the staple tools you need to build an online store. But, depending on the functionality and sophistication you’re looking for, a premium pass can be well worth the cost. EDD Pro is available to all pass holders.

In this post, we’ll cover what Easy Digital Downloads is and compare the free version with a paid plan across key areas:

What Easy Digital Downloads Is

Easy Digital Downloads is a WordPress plugin that allows you to sell digital products from your website. With EDD, you can sell anything from eBooks to software to videos, and more. You can also offer downloads for free.

The EDD and WordPress logos.

With over 50,000 active WordPress installations, EDD is an impressive WooCommerce alternative. This complete eCommerce solution makes it easy to set up your digital store and start selling products. You can add them to your existing WordPress site or create a new one using the EDD WordPress theme and Managed EDD + SiteGround Hosting!

Easy Digital Downloads includes all the features you need to run a successful digital store, including a shopping cart, checkout system, payment gateway integration, and product management tools. You can also use it to create discount codes and track your sales. Plus, there are plenty of add-ons to choose from that let you extend its features and functionality.

Easy Digital Downloads Free vs Pro: Key Comparisons

Before we get into the specifics of how the free vs paid versions compare, let’s briefly discuss EDD pricing. The core plugin is free to download and use.

When you’re using the free version, you can’t access the EDD premium extensions available in the library. In the comparison tables included throughout this post, if a feature or extension is listed as not included with the free plugin (✖), it doesn’t mean it’s not supported – just that it’s only available with a plan upgrade.

The EDD paid plans.

There are four pricing tiers:

  • Personal: $99.50 per year (1 website)
  • Extended: $199.50 per year (1 website)
  • Professional: $299.50 per year (1 website)
  • All Access: $499.50 per year (3 websites)

If you want to have access to the entire suite of extensions, features, and tools that Easy Digital Downloads offers, we recommend an All Access Pass. But plenty of extensions are included with the other tiers.

All EDD premium pass holders can use EDD Pro. Below are some of the biggest differences between Easy Digital Downloads Free vs Pro plugins.

EDD ProEDD Free (Lite)
Install & activate extensions from WordPress adminLimited
Geolocation added to checkout✖️
Downloads can be duplicated without an extension✖️
Option to add a search form to the new User Downloads block✖️
Free Downloads add-on✖️
Invoices add-on✖️
Multi-Currency add-on✖️
Download Email Attachments✖️

Now let’s get into the specifics of EDD free vs paid.

Getting Started with EDD

If you want to add eCommerce functionality to your WordPress site and start selling digital products quickly, EDD can help make that happen. The entire process is simple.

You can download the Easy Digital Downloads Core plugin from the WordPress Repository (Plugins » Add New):

Installing the free Easy Digital Downloads plugin.

Alternatively, you can sign up for a plan on the website. After you complete your purchase, you can manage your settings and download the EDD plugin from your account dashboard:

EDD Account Area Access Passes

After uploading the EDD plugin to your WordPress site, you can locate it under the Downloads menu item added to your dashboard:

The EDD Downloads menu item.

You can also follow the Onboarding Wizard to get your store up and running within minutes:

The EDD Pro onboarding wizard.

One of the steps in the Onboarding Wizard lets you install & integrate popular and powerful WordPress plugins to help with conversions and optimization. These include:

When it comes to usability, there is no major difference in the EDD free vs pro. It boasts a clean, organized interface that is easy to navigate.

All products are added to Downloads:

The place to add a new download in EDD.

The overall interface looks and functions similarly to the regular WordPress editor. However, there are more settings below and to the right where you can control the download settings:

Adding a new EDD download.

With EDD Pro, you can install and manage extensions directly from WordPress:

The EDD extensions screen.

If you’re using the Lite/free version, you can still explore EDD extensions on this screen in WordPress. But you’ll have to click on the Upgrade Now button to visit the EDD website and upgrade to a premium plan.

Payment Gateways in EDD Free vs Pro

When you’re done activating and authenticating your license key, one of the first steps will be to configure a payment processor (Downloads » Settings » Payments » General):

The Easy Digital Downloads Payment gateways.

The free plugin lets you choose from Stripe and PayPal for the active payment gateways. This means your customers will be able to use any major credit card as well as their PayPal account to check out.

If you upgrade to a paid plan, you get a lot more options. There are a ton of extensions you can add for additional payment gateways, such as, Braintree, and PayPal Commerce. In addition, for Extended passes or higher, EDD users can use Stripe Pro.

This includes integration with Payment Element for a smoother, safer, and more reliable checkout process:

The Stripe Payment Element integration that is available with EDD Pro.

You can also turn on Test Mode. With this enabled, no live transactions will be made.

GatewayEDD FreeEDD Paid
Stripe Pro
Apple/Google Pay
PayPal Commerce Pro
SOFORT Banking
ClickBank Gateway
EDD Wallet
Check Payment

Shopping Cart and Checkout in EDD Free vs Pro

One of the benefits of using Easy Digital Downloads is that it comes with a full, customizable shopping cart system. After visitors add a product to their cart, you can redirect them to the Checkout page:

An EDD Checkout page demo.

As of version 3.1, the Core EDD free plugin includes 10 new blocks, including ones for Cart, Checkout, and Buy Button. When you use the Cart block, you can choose to display the full cart or a more concise, mini version.

If you want to skip the Cart page to consolidate your checkout process, you can also use the Buy Button block.

The EDD Buy Button block

You can use the drag-and-drop builder to create custom checkout forms (Downloads » Checkout Forms):

The EDD checkout form.

In addition, you can offer registered users or guest checkouts and enable cart saving. The latter generates a unique, temporary link to a customer’s cart so they can bookmark or share it.

There is also an option to require users to agree to terms before completing a purchase. All of these features are included in both the free and paid versions. But, with a premium plan, you get additional capabilities that can provide a more customizable and sophisticated checkout experience.

For instance, you can include an Add To Cart popup and install the Checkout Fields Manager extension for free.

FeatureEDD FreeEDD Pro
Full Shopping Cart
Mini Shopping Cart
Buy Button Block
Custom Checkout Form
Purchase Agreement of Terms
Checkout Block
Free Downloads
Add To Cart Popup
Checkout Fields Manager

Subscriptions and Memberships in EDD Free vs Paid

When deciding between the Easy Digital Downloads free plugin or a premium license, it’s important to consider the type of eCommerce site you want to create. This includes the pricing structure you want to offer customers.

The core plugin lets you set Download Prices as well as enable variable pricing:

The pricing settings of a download in EDD.

But if you’re looking to create a subscription or membership site, you’ll likely want to access the Recurring Payments and Content Restriction add-ons. You can install them for free when you purchase a paid package.

You can also add tools for offering custom prices and commissions.

FeatureEDD FreeEDD Premium
Software Licensing
Recurring Payments
Custom Prices
Content Restriction
RestrictContent Pro

eCommerce Reporting in EDD Free vs Pro

With Easy Digital Downloads, you’ll never have to wonder how your store is performing. All the data and information you need is available under the Reports section of the plugin:

The Easy Digital Downloads reports dashboard.

The built-in tracker automatically keeps a record of your earnings, refunds, sales, and more. You can filter your reports by specific dates and products. It lets you monitor all aspects of your eCommerce store and export the data into a CSV file.

EDD also keeps records for each of your customers. You can view, edit, and manage them directly from the backend of your site.

EDD paid plans offer access to extensions that can help enhance and extend your tracking and reporting options. In addition to Advanced Reports, you can use EDD Email Reports. This extension will deliver detailed, daily sales reports directly to your inbox.

Paid plans also come with the Campaign Tracker add-on. You can use this tool to track Google campaign data and integrate it with EDD orders.

FeatureEDD FreeEDD Pro
Advanced Reports
Campaign Tracker
EDD Email Reports

Discounts in EDD Free vs Pro

It’s important to have a strategy for attracting new customers and increasing loyalty. One way to do that is to offer discounts and rewards.

Easy Digital Downloads makes doing so easy. The free plugin comes with built-in functionality for creating and adding discounts  (Downloads » Discounts » Add New):

Adding a discount in EDD.

If you upgrade to a paid plan, you can also install Discounts Pro and Discount Code Generator for more options. You can configure the settings to automatically apply a discount at checkout once certain criteria and conditions are met. You can also use the Coupon Importer extension to import a CSV of existing coupons to your EDD site.

Reward programs can also be effective. Social Discounts and EDD Purchase Rewards are included with a paid license and give you options for rewarding customers for certain purchases or sharing and promoting your products.

FeatureEDD FreeEDD Pro
Discount Codes
Social Discounts
Discounts Pro
EDD Purchase Rewards
Discount Code Generator
Coupon Importer

Email Marketing Tools + Integrations in EDD

As you may have already learned at this point, one of the biggest differences between EDD free vs paid are the extensions and tools included. Premium versions of EDD provide a ton of add-ons for email marketing and other third-party tools and services.

Some of the EDD free vs paid extensions.

For instance, you can use Zapier to connect your store with over 5,000 web services and products, which can take your workflow and automation to the next level. You can also connect to email extensions such as Mailchimp to build your email list. You can create, manage, and track email marketing campaigns and newsletters using GetResponse, Active Campaign, or Campaign Monitor.

FeatureEDD FreeEDD Pro
EDD Message
Campaign Monitor

Purchase Receipts and Invoices

Out of the box, Easy Digital Downloads comes with features for recording order and payment history. You can use the Order History, Receipt, and Confirmation blocks on any page. They allow you to provide customers with purchase records and receipts:

The EDD free vs paid receipt block.

You can include these key details about payments and orders on their customer account pages as well as purchase receipts you send via email:

Screenshot: Start an Online Store: Purchase Receipt

If you upgrade to EDD premium, you can use extensions such as Resend Receipt for purchase receipts with no authentication. Download Email Attachments lets you send download files via email as attachments. You can use Per Product Emails to create custom purchase confirmation emails for products).

FeatureEDD FreeEDD Premium
Order History Block
Receipt Block
Confirmation Block
Resend Receipt
EDD Disable Purchase Receipt
Download Email Attachments
Per Product Emails

File Sharing and Protection in EDD Free vs Pro

One of the benefits of using EDD for digital products and downloads is that all files are automatically secured. All product files are restricted to authorized customers and without any configurations required. You can limit file downloads and create link expirations.

However, if you’re looking for additional security and protection or a place to host product files other than your WordPress Media Library, the EDD paid version is the way to go. There are a handful of add-ons that help safeguard both your site and files, including Fraud Monitor and Lock Downloads to IP.

You can install content delivery extensions. For instance, Amazon S3 and Dropbox File Store let you securely host files on those respective platforms.

FeatureEDD FreeEDD Premium
Amazon S3
Dropbox File Store
Upload File
Fraud Monitor
Lock Downloads to IP
Password Meter
MaxMind Fraud Prevention

Product Reviews and Comparisons in EDD

Lettings customers leave product reviews, compare products, and create wishlists can enhance the user experience. The free EDD plugin offers limited options for these kinds of features.

But the premium plans give you access to plenty of extensions that can help you strategically showcase and recommend products to increase sales. This includes add-ons such as Recently Viewed Items, Recommended Products, Featured Downloads, and Digital Badge.

FeatureEDD FreeEDD Pro
Recommended Products
Recently Viewed Items
EDD Wishlists
Compare Products
EDD Featured Downloads
Digital Badge
EDD Favorites

Support in EDD Free vs Pro

Regardless of whether you decide to go with EDD free or EDD paid, you can expect the same level of dedicated customer support from our team of skilled experts. Easy Digital Downloads support is free for all of our users. You can open a support ticket whenever you need to.

If you purchase a premium plan, you can also get extension support. In addition to our team of knowledgeable developers and WordPress experts, you can also refer to our website’s Help Center for unlimited access to our extensive collection of guides, tutorials, and documentation.

EDD Free vs Pro: Final Verdict

Easy Digital Downloads is the best WordPress plugin you can use to sell digital products and downloads on your website. Even with the free plugin, you’ll get significantly more than you’d expect compared to other tools in the same category.

If you’re trying to decide between EDD free vs paid, the answer really boils down to the features and functionality you’re looking for. To upgrade from EDD Free/Lite to EDD Pro, you can follow our step-by-step guide.

Each EDD tier offers full transparency. You can explore the plans to learn exactly what’s included with each and find the perfect solution for your specific business (and budget!). If you’re ready to unlock unlimited access to all of the powerful eCommerce tools, extensions, and solutions for your WordPress site, sign up for an All Access Pass today.

eCommerce without limits!

That is our promise. Most eCommerce solutions limit your creativity
…not Easy Digital Downloads!

or try the free version.

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  1. Casey Cavanagh

    Is it possible to fix product title on the receipt or paypal receipt?

    I mean let’s say there are product names “e-book for student” and “e-book for adult”

    I don’t want to show this product names on the receipt.

    Instead I want to change product name to “Digital product” on all receipts.

    Is it possible?

    1. Casey Cavanagh
  2. Casey Cavanagh

    To EDDs credit, there is a lot of functionality in the free version for users on a small-scale or just starting out. Have the ability to expand features as needs grows makes this a one-stop shop that will grow with you.

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  9. Casey Cavanagh

    I searched for a long time, but Easy Digital Downloads (EDD) is the best WordPress plugin for selling digital products. The free version meets my needs for now and I can always upgrade to something better.

  10. Casey Cavanagh
  11. Casey Cavanagh

    Best time to buy Easy digital Downloads extensions is now, I always buy on black friday, great solutions

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  17. Casey Cavanagh

    Really one of the best plugins for anyone who desires to get great value for their money. Great free version too!

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  21. Casey Cavanagh

    Everyone should know the Current Payments plugin, having the possibility of weekly, monthly, annual subscription on your website, it’s really amazing

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  26. Casey Cavanagh

    I am selling a newspaper in pdf. I don’t know how to set EDD to sell files in an annual subscription, i.e. someone has the choice of this issue of the newspaper for 1€ or this issue and 25 next, buying half-yearly access for 20€ and 52 issues for 40€ buying annual access to files that will be new ones appeared every week.

    1. Casey Cavanagh
  27. Casey Cavanagh

    hello! hows things?

    Just last week I downloaded EDD and have got it setup basic on my website….so far so good…except for a stumbling block! each time a client goes to click on checkout (after adding an item)….it says the checkout is empty! yet – for me (in both test mode & not) – it works fine WHILE i am logged into wordpress. when i logout – my checkout is also empty! how do i fix this? i unchecked the stripe ‘must be logged in’ setting so its not that….please help asap!!

    1. Casey Cavanagh
      1. Casey Cavanagh

        thanks Casey…

        Um – I have reached out many many times over the last week….but have got no replies sadly. i hope your support is better/ different than most plugins and actually reply to their clients? maybe…as I am using the free version (too broke for paid version at this time) is the reason i dont get replies? if you can please help! maybe EDD is conflicting with another plugin potentially? are there any known plugins that do conflict? thank 🙂

      2. Casey Cavanagh

        hello again Casey. So glad that someone is replying – much appreciated. I worked out that 2 plugins were causing the glitch on the checkout page (a3 lazy load & Seraphinite Accelerator)… now the checkout page works. um – my other problem though is I cant find the ‘page attributes/ template’ option on the EDD ‘downloads’ page/s to turn off the sidebar/ calendar. all wordpress pages have this option on the RHS of the page editor….but its not there in the EDD and I want to turn it off lol! thanks for your help 🙂

      3. Casey Cavanagh

        p.s – aswell as trying to turn off the calendar sidebar on easy digital download pages – I cant seem to upload the ‘mobi’ file to the EDD download page, even though ive tried alternative file upload plugins!? all these glitches lol!

  28. Casey Cavanagh

    Using paid for some time working great … Recent updates to shipping plugin is awesome , while there is always room to improve

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  31. Casey Cavanagh

    I’m using the free version since have enough for me as a small creator, I would love to see more for small business or creators like me since it’s hard to have the income for the pro version

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  35. Casey Cavanagh

    Appreciate the information. I’ve been using your software this year and have made my first sales using it.

  36. Casey Cavanagh

    Thanks for explaining perfectly,
    I am using a PRO version now, along with all the extensions,
    using Software Licensing, Recurring and Stripe as well

    I want to know that I have implemented a feature of beta version to enable for my WordPress plugin to get the pre-release of the plugin, but how do I implement roll back to stable version please suggest.


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  44. Casey Cavanagh

    This is the best plugin out there for making digital products available and sale without any hassle.Thanks a ton for making such a beautiful easy to use plugin.

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  46. Casey Cavanagh

    This comparison has shown that the paid version of EDD is the best to work with. This post is very helpful in decision-making, I would say.

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  48. Casey Cavanagh

    I’ve created discount codes in the past and there is always a field that presents itself on the checkout screen to enter the discount code- however, when I went to test out a new product using the Purchase button and was brought to the checkout page, the Discount Code field was gone. Any help is appreciated.

    1. Casey Cavanagh

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