Skip to main content

How To Add Product Reviews To Your Website

Illustration: A website with starred reviews on it

Do you want to increase traffic and sales on your website? One simple and proven way is to add product reviews to your digital store.

72% of customers won’t make a purchase decision without first reading product reviews.

In this article we’ll show you a powerful solution for adding product reviews and selling digital products with a WordPress website.

Skip around if you want. Let’s get to it!

Why Product Reviews Are Great

Why? Simple web math. 🧮 Traffic + Trust = More Sales

When used correctly, online reviews bring in more traffic to your website and build trust with site visitors. More trust will bring more sales for your product or service.


Product Reviews on your website can increase your visibility on search engines. This helps with search engine optimization. More people see your website in search results so more people come to your website.

You do need to properly format the reviews. We’ll show you how -with no effort at all- below!


Product reviews provide social proof. Social proof describes the way potential customers are likely to buy a product when they see others are buying and happy with it.

When you share an honest collection of customer reviews site visitors can know your products are high quality. They see that real people use them and that they’re helpful.

Bonus: Learn

Reviews are also a great way to learn about your customers and improve your products. Smart entrepreneurs and business owners know that even bad reviews can be put to good use.

So let’s get this feature added to your website!

How To Add Product Reviews to Your Website

Edd (our masctot)

In this article we’re showing you how to add product reviews with Easy Digital Downloads (EDD). EDD is the best way to sell digital products with WordPress! Don’t have it yet?

⏭ Skip ahead to learn more and get started!

Once you have Easy Digital Downloads installed on your WordPress site you have a full featured eCommerce store! On your WordPress dashboard you’ll have a new menu item called Downloads.

Your digital products are called ‘Downloads’ in EDD. You’ll manage Downloads and EDD settings under this tab.

Screenshot: new Downloads menu item

Purchase an Extended EDD Pass to get the Reviews extension

Using the Reviews Extension

Once Reviews is installed look under Downloads > Reviews. You manage reviews as they come in here. 

You can approve/unapprove, reply, edit, mark as spam, or trash each review. It works just like the built-in comments functionality of WordPress.

Screenshot: Reviews on backend

Customers will be able to leave reviews, complete with a title, 1-5 star rating, and a review/comments field. 

The Reviews extension includes CSS classes. They looks nice on any theme without any customization or coding. You or your developer can use the classes to do more customization if you want.

Improved Visibility on Search Results

EDD + Reviews will output everything as properly structured data (also called schema). It will look good visually to website visitors. It will also be formatted, behind the scenes, for the Google bots that crawl your site to create search results. You don’t have to code anything.

Have you ever Googled another product (eBook, book, movie) and noticed additional details at the bottom of the search result? Those are called Rich Snippets. They can help you get higher rankings and more clicks leading to more sales.

Here’s an example. You’re selling an eBook called ‘The 1 Hour Workweek’ on your online store. Here is your search result page without Reviews.

Now, here is your rich search result page with EDD + Reviews.

Way better right? The reviews add social proof and trust.

Reviews allows you to add review counts including stars, average rating, and number of reviews given to search results.

This is proven to help you stand out on Google search engine result pages (SERPs). This leads to more clicks and higher sales.

Adding Reviews to a Page

The Reviews Block makes it simple to display customer reviews on any page or post. When you’re editing with the block editor, go to the + button on the top left.

Scroll down (or search for) to the block called Reviews and insert it into your page.

You can select which product and which review you want to add to the post. The review (or reviews) are added to your post with attractive styling.

Screenshot: EDD Reviews on frontend

Not using the block editor (Gutenberg) yet? Don’t worry.

The Reviews extension supports shortcodes and the classic editor. Visit our documentation to learn more.

Reviews Widgets

Screenshot: EDD Reviews widget area

EDD Product Reviews adds three widget options to your store. Showcase a specific review, show latest reviews from across the store, and show recent reviews for a single Download (product).

🔎 Learn more about Reviews widgets

Reviews Emails and Discounts

On your WordPress dashboard under Downloads > Settings > Emails > Reviews you’ll find a group of emails that help you collect and manage reviews.

Screenshot: Email settings for Reviews
  • Notification emails – Get notified, or notify a team member, when a review is received for approval or moderation.
  • Request a review – Encourage customers to give a review. This automated email can be sent right after purchase or set a delay time.
  • Reviewer discount – You have the option to incentivize/reward customers to provide reviews by automatically sending a discount code for providing a review.

Each email can be fully customized.

Reviews API

For advanced functionality and customization Reviews has a REST API allowing you to retrieve reviews in XML or JSON.

Use the Reviews API to automatically display your reviews on other websites, apps, or platforms.

🔎 Learn more about Reviews API

How To Sell Your Digital Products

The best way to sell your digital products (aka virtual products, downloadable products, or downloads) is with WordPress and Easy Digital Downloads.

WordPress + Easy Digital Downloads Logos

Why WordPress?

WordPress websites power more than 40% of the entire internet. It’s proven to be powerful and affordable. WordPress has the largest selection of plugins, themes (templates) and service providers. No matter what you need now, or in a few years, it will be ready to grow and adapt with you.

Don’t have WordPress yet? You just need a good web host. Click here for a guide to choosing a website host (with discount codes!).

Why EDD?

EDD makes it easy to turn your WordPress site into a full featured eCommerce store without any coding. It has a proven 10-year track record of being well-maintained and constantly improved. More than 50,000 online stores trust EDD to sell their digital creations.

We help small businesses, solo entrepreneurs, and growing companies, some that have millions of customers. We also use EDD ourselves!

EDD is purpose-built for selling digital products. Many other eCommerce website solutions are not. They are built for selling physical products. They have physical goods features like shipping, inventory and logistics that you don’t need.

EDD Features

Install the EDD plugin, and boom 💥 you’ll have a powerful store ready and waiting.

Take full control! Here’s are just a few of the advanced eCommerce features EDD has:

  • Protected product files, only paying customers will have access to your digital downloads
  • Unlimited number of products
  • White label (full control over branding)
  • Shopping cart or flexible checkout options
  • Discount codes
  • Customer management (basic CRM)
  • eCommerce reports
  • Import/export products and data with CSV
  • Stripe and/or PayPal integration
  • Choose from 90+ extensions to add special features like email marketing integration, recurring payments (subscriptions), Amazon S3 integration, or DropBox integration

Our Product Reviews extension requires an Extended Pass. This pass also gets you 40 other extensions for growing your business.

🔎 Learn details about using Reviews on our Docs


Great work. You’ve learned how to increase traffic, trust, and sales on your website by adding product reviews! We know this can help you grow a successful online business.

Nothing makes us happier than helping digital creators like you. We’re fellow digital creators too, after all. We have a lot more resources for you.

What do you want to learn about next!?

Be sure to subscribe to our newsletter or follow us on Facebook and Twitter to get our latest resources for digital creators.

Joe Wells

About Joe Wells

Joe is a Marketing Specialist at Awesome Motive. For years he’s been helping people and organizations succeed with WordPress. He is also the founder of an alternative accounting solution for your side hustle called HustleBooks (powered by Easy Digital Downloads). He and his family live and play just outside Detroit. A busy dad, he enjoys running, watching and creating films.


Leave a Reply

Your email address will not be published.