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Pippin Williamson

Pippin Williamson is the founder of Sandhills Development, the parent company for Easy Digital Downloads, AffiliateWP, WP Simple Pay, Sugar Calendar, and others. When not writing PHP, he can often be found sipping coffee or brewing beer at Sandhills Brewing. social network icon

Expertise

About

A new and improved Software Licensing

Software Licensing is one of our essential extensions that truly sets Easy Digital Downloads apart. It is what makes it possible for so many great software products to be sold and managed by developers and product creators around the world. It is also one of our oldest extensions and was first released on September 12, 2012. Many parts of the plugin have begun to show their age. Today, however, we’re thrilled to announce the release of version 3.5 of Software Licensing, an update that makes dramatic improvements throughout the entire plugin.

Abandoned cart recovery with Jilt

Cart abandonment is a serious issue for eCommerce stores. It is so significant, in fact, that focusing even a small amount of effort into recovering those abandoned purchase attempts can have a dramatic effect on a company’s revenue through their online store. Jilt is a service that helps store owners recover lost revenue from abandoned checkouts.

Fast option switching at checkout with Variable Pricing Switcher

During eCommerce transactions, customers are far more likely to abandon their purchase if they leave the checkout screen in order to make adjustments to their purchase, so keeping customers on the checkout screen is a great way to improve conversion rates.

When a product includes multiple purchase options, such as license levels, allowing customers to select the price option they wish to purchase from the checkout screen can help prevent customers from leaving the checkout screen if they change their mind on which option to purchase.

The Recurring Payments logo.
Free trial support added to Recurring Payments

We have been putting a lot of work and focus into our Recurring Payments plugin and today we’re excited to announce the next set of improvements. With the release of version 2.6 of Recurring Payments, subscription signups with free trials are now fully supported.

New features in Stripe payment gateway

Our payment gateway for Stripe received a significant update this morning that adds several important features for site owners. We would love to briefly show you the new updates.

Bookings update adds integration for Frontend Submissions

Our Bookings extension provides a complete booking system for Easy Digital Downloads that allows customers to schedule meetings, appointments, consultations and other calendar and time based events. Today we’re excited to announce an update to the Bookings extension that adds an integration with Frontend Submissions, our full-featured marketplace extension. This means that store owners can now operate multi-vendor marketplaces with bookings!