If you want to engage and grow your audience, it’s important to offer them something of value. Creating content upgrades in WordPress in exchange for email addresses can help you quickly grow your email list and establish a loyal following of readers. In addition to increasing subscribers, content upgrades can be a great way to enhance your blog posts. A plugin like Easy Digital Downloads (EDD) lets you do so with ease. In this post, we’ll cover: What Is a Content Upgrade? Tutorial: Creating Content Upgrades in WordPress What Is a Content Upgrade? A content upgrade is an opt-in offer