Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.
After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.
There are many benefits of running an eCommerce store. But it’s important to take measures to prevent unauthorized access to your products. One way to do that is to restrict file downloads in WordPress. Controlling who is able to download files on your site can help you manage security. It ensures that only certain user
There is no doubt about it – tracking eCommerce sales reports in WordPress is important. It allows you to identify what’s working and what isn’t in your business model. This information can help you improve customer engagement, minimize cart abandonment, reduce the number of returns and refunds, optimize your WordPress site for performance, and more.
To build a successful eCommerce website, it’s important to know how to create a checkout page in WordPress. The checkout page is a crucial part of the user journey. It allows customers to complete their purchases and provides them with key information. So it’s essential to make sure it’s well-designed and user-friendly. If you sell
If you offer downloadable products on your website, it’s essential to have a way to manage all your files. One way to do that is by using a WordPress download manager plugin. The right tool can help streamline your e-commerce platform. It can make organizing, securing, and selling your digital assets quicker and easier. To
When you’re trying to boost subscribers on your eCommerce site, it makes sense to encourage customers to create an account. But there are also reasons you may want to enable guest checkout in WordPress. Guest checkout is a feature offered by many eCommerce stores that allow customers to place orders without having to sign up
You want to increase sales on your website. Your customers want to complete their purchases with ease. At the intersection of these ‘wants’ is learning how to add a Buy Now button to WordPress product pages (and other areas on your site). Buy Now buttons help create a quicker, smoother, and overall better shopping experience