Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.
After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.
When you’re trying to boost subscribers on your eCommerce site, it makes sense to encourage customers to create an account. But there are also reasons you may want to enable guest checkout in WordPress. Guest checkout is a feature offered by many eCommerce stores that allow customers to place orders without having to sign up
You want to increase sales on your website. Your customers want to complete their purchases with ease. At the intersection of these ‘wants’ is learning how to add a Buy Now button to WordPress product pages (and other areas on your site). Buy Now buttons help create a quicker, smoother, and overall better shopping experience
Do you want to learn how to set up coupons in your eCommerce store? If so, this coupons and discount codes WordPress guide is for you. With the right tools, creating coupons and discount codes to run promotional offers on your site is quick and easy. There are so many ways to use these codes
Do you want to learn how to create a digital product that you can sell? With more consumers turning to eCommerce for their shopping needs, there’s so much opportunity to reach audiences and generate passive income online. One of the easiest and most cost-efficient ways is to sell digital and downloadable products. The challenge is
Do you want to learn how to set up link expirations in WordPress? If you run an online store, it’s important to limit access to your file downloads and digital products. One way to do that is by adding an expiration date to links, sometimes known as expiring URLs. This lets you control the duration
If you want to engage and grow your audience, it’s important to offer them something of value. Creating content upgrades in WordPress in exchange for email addresses can help you quickly grow your email list and establish a loyal following of readers. In addition to increasing subscribers, content upgrades can be a great way to