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Mandy Jones

Mandy Jones is a product marketing specialist at Sandhills Development, a music maker, and digital product creator. A Minnesota native, she's a frequent traveler and animal lover with a passion for creative work and digital business. When she’s not writing blog posts and doing other marketing stuff for Easy Digital Downloads and AffiliateWP, she can often be found hanging out with other people’s pets. social network icon

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The magic of social proof
The magic of social proof

Social proof provides customers with the reassurance that your intangible product is in fact real (and quality), and it can give your digital product store the momentum needed to take flight, but how do you harness its power? In this week’s edition of The Weekly EDDit, we cover some ideas and examples to get your wheels turning – and help you leverage social proof to your advantage!

10 tips for selling high-priced digital products
10 tips for selling high-priced digital products

To successfully sell higher-priced products or services, you need to stand out when compared to standard products. In this week’s edition of The Weekly EDDit, we’ve pulled together some important tips to help you inspire customers to confidently invest in your big ticket digital products.

Discounting digital products: How low should you go?
Discounting digital products: How low should you go?

The way you treat your product pricing can have a massive impact on your revenue and how your brand is received by customers – but deciding whether or not to discount your products (and to what extent) can be puzzling. In this week’s edition of The Weekly EDDit we discuss discounts and how to use them effectively.

The digital product purchase process and experience
Mastering the purchase process for digital products

We’ve previously discussed how to optimize your checkout for selling digital products, and now it’s time to talk about the setup and process. Whether you’re a seasoned digital product store owner or just starting out, there are some important factors to think about if you want to create an efficient and inviting experience that results in more sales.

Anatomy of a digital product website
The anatomy of a digital product website

You’ve already conceptualized your digital product store and you’re ready to start selling your products and generating income – now what? In this week’s edition of The Weekly EDDit we outline the main components needed to create a digital product website.