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A New Era for Official EDD Themes


If you’ve been lurking around the EDD site for the last couple of weeks, you may have noticed some adjustments. Not only have we made visual tweaks, but we’ve also changed the way we run major components of our ecosystem.

We believe these changes make the EDD experience better for you and for our team. Today, I’m here to tell you about the next major change to the way we run things.

I think you will be just as excited about it as we are.

Let’s Talk About Our Themes

A few days back, we revealed our new theme directory design. If you haven’t seen it yet, take a look. One of the main reasons for this redesign is because we wanted the display of available themes to have a more logical structure. Let’s break down what this structure really means.

Introducing Vendd for EDD

At the very top of the themes page, you’ll notice that we’ve put one theme in the spotlight, and for good reason. That’s Vendd, and it’s being released to you right now.

Vendd was built by the EDD team and its focus is to help you get the absolute most out of using Easy Digital Downloads to run your digital store. Not only has Vendd been designed to bring some of EDD’s more hidden features to light, it also supports a host of EDD extensions and third party plugins to take things a step further.

While it is more than capable of being used as a simple blogging theme, Vendd is packed with just the right features to run your digital marketplace. That’s right, I said marketplace. Full support for Frontend Submissions is baked right into Vendd.

Official Easy Digital Downloads Themes

Beneath Vendd you’ll find multiple themes that are built and maintained by the EDD core team. These themes, including Vendd, are distributed directly from this site and are guaranteed to be fully compatible with EDD.

As of today, all themes maintained here are FREE.

You read that right. Official EDD themes are available to you at absolutely no cost. They will still be licensed so that you can receive theme updates directly from your WordPress dashboard and we will also provide support. The only thing changing is the price.

This means that the new Vendd theme is available for download as soon as you’re ready for it. For more information on Vendd, check out the theme details.

More Changes Moving Forward

We’re thrilled about these changes to the way we distribute themes and more will come in the future. The goal is to improve your experience and we hope that this is a step in the right direction.

Please feel free ask any questions you may have about the our themes below. If you have questions about Vendd specifically, submit a support ticket and we’ll be happy to answer.

Sean Davis

About Sean Davis

Sean is a theme wrangler and developer for Easy Digital Downloads and numerous other projects of his own. If he's not playing racquetball, he's probably fiddling with something WordPress related.

24 comments

  1. Sean Davis
    1. Sean Davis
  2. Sean Davis

    Fantastic! Can’t wait for Vendd to make waves in the world of high-quality WordPress e-commerce. This is such a huge help for small businesses using WordPress for e-commerce, too. Vendd seems to be incredibly sleek and lean and will really help new SMBs start off on the right foot.

    1. Sean Davis
  3. Sean Davis
    1. Sean Davis
  4. Sean Davis

    Nice! I have used Sean’s theme based on underscore as starting poing. Can’t wait to dig into this one to check the changes in philospohy approach.

    1. Sean Davis

      Thanks for the support, Zarko! I still build based on Underscores so not a whole lot has changed. But I definitely do a few things differently. Let me know what you think!

  5. Sean Davis
    1. Sean Davis
  6. Sean Davis

    Congrats on a new theme, seems slick! I could do code and accessibility review if you don’t mind.

    Also giving themes for free seems like a smart move. More users on your main product EDD and more users on paid extensions when you have theme that fully support certain extensions.

    Vendd should definitely be on WordPress.org for more exposure.

    At some point I’m so gonna build my own Venddor theme.

    1. Sean Davis
  7. Sean Davis

    That is a very well done theme. People need to realise that simple is good. You don’t a full screen slider on every page to sell online. Vendd is perfect for anyone starting out

    1. Sean Davis

      Thank you for the kind words! I agree 100%. It’s really hard to get people to understand that in a market full of glitter and gold, but I’m glad to see I’m not the only one who thinks that way.

  8. Sean Davis

    Congratulations for the theme and and also for the updated Documentation area, it’s really helpful for developers.

    1. Sean Davis
  9. Sean Davis

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