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Easy Digital Downloads Documentation
Documentation, Reference Materials, and Tutorials for Easy Digital Downloads

Campaign Tracker

Installing the Campaign Tracker Extension

After the extension has been downloaded, you can install it using the
standard WordPress plugin installation method.

Configuring the Addon

Once Campaign Tracker is installed and activated, it automatically tracks campaign information. You don’t have to configure anything. However, it is important to note that you must be running Campaigns in order for there to be something to track. To easily set up a campaign, you can use this
helpful tool for creating URL campaigns.

The extension also automatically detects whether Universal tracking is enabled for Google Analytics or not and tracks campaign information based on that.

Viewing campaign information in the order list page

  • Log into the WordPress admin dashboard.
  • Navigate to Downloads → Payment History. You should see a new column in the order table called “Campaign” that lists the Google Analytics campaign name for this order.
  • To sort the orders based on the Campaign name, click the column header.
  • To see only orders from a particular campaign, click the campaign name in the table.

Viewing campaign information in the order details page

  • Log into the WordPress admin dashboard.
  • Navigate to Downloads → Payment History. You should see a new column in the order table called “Campaign” that lists the Google Analytics campaign name for this order.
  • Click the “View order details” link for the order with campaign information. You’ll see a table below the “Payment Notes” meta box that displays the campaign information. It will list values for all 5 campaign variables (campaign name, source, medium, term, and content).

Viewing campaign information in the “New Order” email

  • Log into the WordPress admin dashboard.
  • Go to Downloads → Settings → Emails. There is a new tag called {campaign_info} available under both the “Purchase Receipt” and “Sale Notification” text boxes.
  • If the tag is used, the new sale email that is generated will display the campaign information in a table.

Viewing earnings based on campaign information

The extension also allows you to generate reports and visualize Earnings and Sales data based on campaign.

  • Log into the WordPress admin dashboard.
  • Navigate to the Downloads → Reports screen.
  • Choose Campaign from the dropdown and click Show button.
  • Select the campaign name to see its associated Earnings and Sales for the chosen time period.