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Casey Cavanagh Writer — Easy Digital Downloads

Education University of Tampa Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies. social network icon social network icon

Expertise

eCommerce WordPress Content Marketing SEO Blogging Email Marketing

About

  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

How to Force WordPress Files to Download (Not Open in Browser)
How to Force WordPress Files to Download (Not Open in Browser)

When selling digital assets and downloads, some store owners set product links to open within the user’s browser. But there may be times when you want to force WordPress files to download instead. This is possible. Easy Digital Downloads lets you configure your WordPress website so files download rather than open in a new tab.

How to Enable Enhanced eCommerce Tracking in WordPress With MonsterInsights
How to Enable Enhanced eCommerce Tracking in WordPress

As an online store owner, one of the best decisions you can make is to enable enhanced eCommerce tracking in WordPress. These analytics can help you collect key eCommerce data on customer behaviors. You can use this information to make decisions and improvements that help drive conversions, optimize the customer experience, and maximize profits. Plus,

How to Add Customers to GetResponse During Checkout in WordPress
How to Add Customers to GetResponse at Checkout in WordPress

Do you want a quick and easy way to grow your email subscriber list? If you have an eCommerce site, one solution is to add customers to GetResponse during checkout. This popular email marketing platform helps generate leads, drive conversions, and increase sales. WordPress plugins like Easy Digital Downloads (EDD) let you integrate it with

How to Enable "Add to Wishlist" in WordPress
How to Enable “Add to Wishlist” in WordPress (Step By Step)

To improve the shopping experience for your eCommerce customers, it’s a good idea to give them an “Add to Wishlist” option on your site. If you’re a WordPress store owner, one of the easiest ways to do this is by using the Easy Digital Downloads plugin. In addition to being a complete eCommerce solution, EDD

New Recurring Payments Discount & Subscription Improvements
New! Discount & Subscription Improvements for Recurring Payments

Do you want a tool that helps you generate recurring income and automate your billing? For many, that solution is the Easy Digital Downloads Recurring Payments extension. And we have some exciting news about it…  🎉 Today, we‘re happy to announce Recurring Payments version 2.11.8! This release makes creating and managing discount codes and selling

Read our latest blog post:
NEW: Accept Square Payments With EDD