NEW: Boost Conversions with Klarna Buy Now, Pay Later
If you sell digital products, you already know that offering flexible payment options isn’t just nice to have—it’s essential for maximizing conversions. Today, we’re excited to announce that Easy Digital Downloads now supports Klarna through our built-in Stripe integration.
Starting with Easy Digital Downloads 3.6.1, your customers can choose to pay now, pay later, or split their purchase into interest-free installments—all without any additional setup or third-party extensions.
What is Klarna?
Klarna is one of the world’s leading “Buy Now, Pay Later” (BNPL) payment providers, trusted by millions of shoppers globally. It lets customers:
- Pay in 4 interest-free installments
- Pay in 30 days after receiving their purchase
- Financing options for larger purchases
For your customers, it means more purchasing power and flexibility. For you, it means higher conversion rates and larger average order values—Klarna handles the credit risk while you get paid upfront.
How It Works
When customers reach your checkout, they’ll automatically see Klarna as a payment option (if they’re eligible based on their location and cart total). The entire experience is:
✅ Seamless – Integrated directly into your checkout flow
✅ Secure – Powered by Stripe’s industry-leading infrastructure
✅ Fast – Customers complete purchases in seconds
✅ Smart – Klarna eligibility is determined automatically based on location and order value
Why Offer Pay Later Options?
Offering flexible payment options can make a real difference for your business:
🚀 Higher conversion rates – removing payment barriers helps more customers complete their purchase
💰 Increased average order values – customers are more likely to upgrade or add additional products
🌍 Global reach – Klarna is available in 45+ countries across North America, Europe, and Australia
🔑 Lower cart abandonment – flexible payment options reduce purchase friction
Younger buyers, in particular, prefer BNPL options over traditional credit cards. By offering Klarna, you’re meeting customers where they are.
Getting Started with Klarna
Enabling Klarna is incredibly straightforward—it takes just minutes to set up:
Step 1: Update Easy Digital Downloads
Make sure you’re running Easy Digital Downloads 3.6.1+. You can update directly from your WordPress Plugins page.
Step 2: Enable Klarna in Your EDD Settings
- Navigate to Downloads » Settings » Payments » Stripe
- Scroll to the Payment Methods section
- Toggle on the Klarna option
- Click Save Changes
That’s it! Klarna is now available at your checkout.
Automatic Availability
Here’s what makes this integration powerful: you don’t need to manually configure which customers see Klarna. Stripe automatically determines eligibility based on:
- Customer location (Klarna availability by country)
- Purchase amount (minimum/maximum thresholds)
- Product type (digital goods compatibility)
- Customer payment history and creditworthiness
This means your checkout dynamically adapts to show the most relevant payment options for each visitor.
What About Other Payment Methods?
Klarna joins an expanding lineup of payment methods available through the Stripe Payment Gateway, including:
- Credit and debit cards
- Apple Pay and Google Pay
- ACH Direct Debit
- SEPA Direct Debit
- And many more regional payment methods
All managed through a single integration, with unified reporting and reconciliation in your Stripe dashboard.
Requirements
To use Klarna with Easy Digital Downloads, you’ll need:
- Easy Digital Downloads 3.6.1+
- WordPress 6.2+
- PHP 7.4+
- An active Stripe account with Klarna enabled in your region
Frequently Asked Questions
Do I need a separate Klarna account?
Nope! Klarna is enabled directly through your existing Stripe account. No additional signups or API keys required—just enable it in your EDD settings.
Are there extra fees for Klarna transactions?
Klarna transactions have slightly different processing fees than standard card payments. Check your Stripe pricing page for exact rates in your region.
Will this work with EDD Recurring for subscriptions?
Yes! Klarna supports recurring payments for subscriptions, though availability varies by payment option and customer location. For example, “Pay Later” is available for subscriptions in Germany, Sweden, and the United States, while “Pay in Full” supports subscriptions in most countries. For complete details on subscription support by region, see Stripe’s Klarna documentation.
Can I customize which products show Klarna?
Klarna availability is managed by Stripe based on transaction eligibility. You can disable Klarna entirely by unchecking it in your EDD Stripe settings if you prefer not to offer it.
Does this work internationally?
Yes! Klarna is available in 45+ countries. Stripe automatically shows or hides the option based on the customer’s location. For full eligibility details and cross-border restrictions, check out Stripe’s Klarna documentation.
Get Started Today
Ready to offer your customers more payment flexibility? Update to Easy Digital Downloads 3.6.1 today and enable Klarna in just a few clicks.
Not using Easy Digital Downloads yet? Start your free trial today and join thousands of creators selling digital products with confidence.
Using WordPress and want to get Easy Digital Downloads for free?
Enter the URL to your WordPress website to install.
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