Our Little Blue Monster Comes to Life

Login

Get Started

Join 100,000+ Businesses

Powering Their Digital Stores with Easy Digital Downloads.

Payments Reporting
Subscriptions Marketing Integrations
Downloads Affiliate Tools
Licenses Discounts
Customer Management More...

Get Easy Digital Downloads Now

Easy Digital Downloads Blog

WordPress Tutorials, Tips, and Resources to Help Grow Your Business

Our Little Blue Monster Comes to Life

Last Updated:

March 6, 2019

Reader Disclosure

By Pippin Williamson

REVIEWED By Chris Klosowski President

Share Tweet Share

Our little blue monster mascot, who is affectionately known as Edd has been with the plugin since v1.0.

He was designed and drawn by the extremely talented Tim Von Ruden of CG Cookie. As a Christmas present, my wife had Edd created as a plushy. Check out the photo below.

Popular Resources

How to Sell PDFs on WordPress in 2026 (Complete Guide + Best Tools)

Through Several Rounds of Beta Testing

Out of Beta and Ready for Use!

New Template System in v1.0.3, and Other Improvements

Email News Letter Add-Ons Available

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how EDD is funded, why it matters, and how you can support us.

Pippin Williamson

Pippin Williamson is the founder of Sandhills Development, the parent company for Easy Digital Downloads, AffiliateWP, WP Simple Pay, Sugar Calendar, and others. When not writing PHP, he can often be found sipping coffee or brewing beer at Sandhills Brewing.