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Casey Cavanagh | Writer — Easy Digital Downloads

Expertise eCommerce WordPress Content Marketing SEO Blogging Email Marketing
Education University of Tampa
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Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies.
  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

11 Most Common eCommerce Mistakes & How to Avoid Them
11 Most Common eCommerce Mistakes & How to Avoid Them
Navigating the eCommerce landscape can be a challenging. However, avoiding certain pitfalls is crucial to ensuring sustained success. Learn about…
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How to Optimize Your eCommerce Checkout Process
How to Optimize Your eCommerce Checkout Process
Long, complicated, or confusing checkout pages lead to shopping cart abandonment and lost sales. Fortunately, there are simple steps you…
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How to Start an Online Store for Free in WordPress
How to Start an Online Store for Free in WordPress
Want to start an online store for free using WordPress? With Easy Digital Downloads, you can! Learn how using this…
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How to Recommend Products to Customers Based on Past Purchases
How to Recommend Products to Customers Based on Past Purchases
Do you want to learn how to recommend products to customers based on their past purchases? It’s a smart way…
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How to Accept Donations on Your WordPress Website
How to Accept Donations on Your WordPress Website
Do you want to learn how to accept donations on your WordPress site? With the right plugin, it's easy. Follow…
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Beginner’s Guide to eCommerce SEO: Tips & Tools
Beginner’s Guide to eCommerce SEO: Tips & Tools
When your online store ranks higher in the search engines, it's more likely to be seen by potential customers, leading…
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