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Casey Cavanagh | Writer — Easy Digital Downloads

Expertise eCommerce WordPress Content Marketing SEO Blogging Email Marketing
Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies.
  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

How ThemeSelection Used EDD to Break Free from Marketplace Constraints
How ThemeSelection Used EDD to Break Free from Marketplace Constraints
ThemeSelection, once reliant on third-party marketplaces, achieved remarkable growth with Easy Digital Downloads. This case study reveals how they generated…
How to Customize Your Easy Digital Downloads Store
How to Customize Your Easy Digital Downloads Store
Setting up your Easy Digital Downloads store can seem daunting, but with the right guidance, customizing your WordPress theme and…
What Is a Payment Gateway? WordPress Guide for Online Sellers (2026)
What Is a Payment Gateway? WordPress Guide for Online Sellers (2026)
A payment gateway is the technology that makes online payments possible. This guide explains what a payment gateway is, how…
How to Recover Digital Product Sales After a Lull
How to Recover Digital Product Sales After a Lull
It can happen to the best of us: one moment, your digital products are flying off the metaphorical shelves, and…
How to Let Customers Choose a Payment Method
How to Let Customers Choose a Payment Method
Discover the importance of providing multiple payment options in eCommerce and learn how to set it up on your WordPress…
Most Profitable Digital Products to Sell Online
Most Profitable Digital Products to Sell Online
Selling digital products can be a lucrative online business. This guide explores the most profitable digital products to sell in…

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