Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.
After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.
If you sell software or other digital products on your WordPress site, it’s important to protect them from unauthorized use. One way is to license software and digital products in WordPress with Easy Digital Downloads (EDD). Our plugin lets you license your products to help safeguard your Intellectual Property (IP). It can restrict access to
At Easy Digital Downloads (EDD), one of our main goals is to make digital eCommerce as simple as possible. With this in mind, we’re incredibly excited to announce the release of EDD 3.1! 🎉 This is a HUGE update with a handful of significant changes and additions that make working with Easy Digital Downloads easier
Many shoppers enjoy being able to complete their purchases online. But there are a few instances when it helps to know how to create manual eCommerce orders. Perhaps you have a customer who wants to place an order in person. You may also accept offline payments, such as through invoicing or over the phone. When
Are you looking for ways to improve your customer experience but don’t know where to start? Creating a customer journey map in Google Analytics can help. A customer journey map can help your business track and visualize the various touchpoints a customer has with your brand, from initial awareness to post-purchase follow-up. By mapping out
People love free stuff. If you have a membership-based digital store, a free trial is an excellent way to turn visitors into customers. Get EDDucated with our tutorial on how to give away free trial memberships using Easy Digital Downloads.
Are you looking for an Easy Digital Downloads review to determine whether it’s the right solution for you? We’ve got you covered. This popular and powerful eCommerce plugin comes with many features for selling digital products. Learning more about the plugin and how it works can help you to better understand how you can use