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Casey Cavanagh | Writer — Easy Digital Downloads

Expertise eCommerce WordPress Content Marketing SEO Blogging Email Marketing
Education University of Tampa
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Casey Cavanagh is a seasoned content writer and strategist specializing in digital marketing and SEO. Since 2011, she's helped businesses unlock the power of compelling, optimized content and targeted digital strategies.
  • 12+ years as a professional content writer & digital marketer
  • B.A. in Writing
  • Google & HubSpot Content Marketing Certifications

Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.

After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.

How to Leverage eCommerce Reports (WordPress Guide)
How to Leverage eCommerce Reports (WordPress Guide)
When it comes to your online business, eCommerce reports can provide invaluable insights into store performance, customer behavior, and product…
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How to Use Smart Tags in Email Marketing
How to Use Smart Tags in Email Marketing
Email personalization can lead to higher engagement and drive conversions. One of the easiest ways to implement it is by…
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How to Improve eCommerce Transparency With Your Customers
How to Improve eCommerce Transparency With Your Customers
Ecommerce transparency is key to building trust and loyalty. By being open and honest with your customers about your products,…
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6+ Best Etsy Alternatives for Selling Digital Products (2026)
6+ Best Etsy Alternatives for Selling Digital Products (2026)
Interested in switching from Etsy to another eCommerce platform? This post explores and compares the best Etsy alternatives for selling…
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How to Effectively Market Digital Products to Increase Sales
How to Effectively Market Digital Products to Increase Sales
Do you want to ensure the launch of your digital product is successful? This in-depth guide covers everything you need…
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10 Ways to Create a Better eCommerce Customer Experience
10 Ways to Create a Better eCommerce Customer Experience
Customer experience is the single biggest factor in whether shoppers return to your store. This guide covers 10 proven strategies…
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