Six weeks ago we introduced a new series of purchase options for Easy Digital Downloads called Passes. These passes were set up to allow store owners to gain access to a wide selection of extensions with a single purchase at a steeply discounted rate.

Along with granting access to many extensions in a single purchase, these passes result in just a single license key that is valid for every extension included in the pass. For most store owners, the passes are a superior option for purchasing Easy Digital Downloads extensions that leads to a better overall experience.

There was a problem, however, that we did not anticipate. Even though the combined value of the extensions in each pass far exceeded the price tag of the passes, the price tag was too high. The passes were priced as follows:

• Personal Pass: $199
• Extended Pass: $399
• Professional Pass: $699
• All Access Pass: $899

Our expectation and intent in creating the passes was for store owners to be able to purchase access to multiple individual extensions in a more economical way, but that’s not what happened. Instead, store owners continued to purchase only the individual extensions they needed because the price tags of the passes were still too high.

It is clear that we made a mistake in our pass pricing, and so today we’d like to apologize for that and announce new, lower prices.

The pass prices have been adjusted as follows:

• Personal Pass: $99
• Extended Pass: $199
• Professional Pass: $299
• All Access Pass: $499

After quietly testing the new pricing for two weeks, we are happy with the results and it’s clear that the lower prices are working the way we hoped, so we can confidently say the new prices are here to stay for the foreseeable future.

To learn more about what each of the passes give you, click over to our pricing page to view the full details of each option.

If you purchased a pass before the prices were lowered, we are retroactively adjusting your subscriptions so they renew at the lower prices and offering partial refunds for purchases made in the last 60 days. Here are the changes you will see regarding annual renewal amounts:

• If you purchased the All Access Pass before June 19, 2018, your annual renewal will change from $899 to $499.
• If you purchased the Professional Pass before June 19, 2018, your annual renewal will change from $699 to $299.
• If you purchased the Extended Pass before June 19, 2018, your annual renewal will change from $399 to $199.
• If you purchased the Personal Pass before June 19, 2018, your annual renewal will change from $199 to $99.

Customers whom purchased a pass between June 1 and August 1, are eligible to receive a refund equal to the difference of the purchased price and the new price. To receive a refund, please contact our support team. Note, the deadline to request a refund is August 15, 2018.

It is our goal to make digital eCommerce simple and pain free. While we are far from perfect, as this pricing mistake clearly indicates, we are dedicated to doing right by our customers. To each of you, we would like to extend our most sincere thanks for sticking with us as we work through these changes. If there are any questions or concerns, we are more than happy to address them in the comments below or through the support page.