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Casey Cavanagh
Expertise
About
- 12+ years as a professional content writer & digital marketer
- B.A. in Writing
- Google & HubSpot Content Marketing Certifications
Casey's experience as a content writer lies at the intersection of e-commerce and digital marketing. As a technical writer for Easy Digital Downloads, she crafts tailor-made content to help drive traffic, engage audiences, and boost conversions. In addition to the blog, Casey handles EDD’s social media and email marketing campaigns.
After graduating from the University of Tampa with a B.A. in Writing, Casey began her career as a content writer for a digital marketing agency. Since then, she has worked as a freelance writer, SEO strategist, and content manager helping businesses from startups to seasoned brands navigate the digital and content marketing landscape.
Are there certain products you want to promote or highlight on your e-commerce site strategically?
Easy Digital Downloads makes it easy. Learn how to add and display featured downloads in WordPress!
Do you want to learn how to accept Sofort payments in WordPress? It’s super simple. As long as you have an eCommerce plugin like Easy Digital Downloads (EDD), you should be able to connect your online store to the popular German payment gateway. 🔎 In this article, we’ll cover: Why Offer SOFORT as a Payment
The WordPress theme you use for your online store can influence your success. That’s why it’s important to choose one built specifically for the type of eCommerce website you have. For digital downloads, a new option to consider is brandiD’s Digital Downloads Pro. Powerful and pretty, this is one of several themes the web design/development
Do you want to automatically register users at checkout on your WordPress site? A quick, concise checkout process is critical. This is why it can be beneficial to allow customers to check out as guests. But registering users can also help you increase conversions and sales. It’s not the idea of creating an account on
Do you want to collect customer reviews for digital products on your WordPress site? Easy Digital Downloads can help. As an eCommerce business owner, it’s important to build trust with potential customers. One way to do that is by accepting and displaying product reviews on your website. This type of social proof demonstrates transparency and