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Easily Sell SaaS & Tech Products

Best Way to Sell & License SaaS Products On Your WordPress Site

Manage subscriptions, automate licensing, and sell software directly from your website. No platform fees, with EDD you keep full control and more profit.

Sell SaaS and tech products with WordPress

Unlimited Products

Boost SaaS sales with recurring payments

Secure Payments

Software Licensing

Sell SaaS subscriptions

Subscription Billing

Set up an online store to sell SaaS products

Easy Store Management

Sell SaaS with Easy Digital Downloads

No High
Fees

Sell Software-as-a-Service (SaaS) with WordPress

Finally, an Easy Way to License & Sell Software Products

Whether you're selling Software-as-a-Service subscriptions, desktop applications, or digital tools, EDD gives you everything you need to automate licensing, deliver updates, and manage customers with ease.

Easy Store Setup

From adding your first product to setting up secure payments, start selling in minutes with our easy setup wizard.

 

 

Build WordPress-based SaaS store

Sell Unlimited Software

No product limits, no transaction fees. Sell SaaS apps, WordPress plugins, browser extensions, and more.

 

Sell cloud-based tools, desktop software subscriptions and membership-lead tech products.

Automate SaaS License Management

Handle unique license key generation, remote API activation, and automatic renewals. Provide seamless prorated upgrade paths for customers moving between subscription tiers.

Automate and manage software license keys and recurring payments for SaaS.

Accept Global Payments

Get paid in any currency and country with 20+ secure gateways, including PayPal, Stripe, and Apple Pay.

Auto Delivery & Updates

Deliver software and push updates to customers automatically. Control versions, manage access, and protect your IP. 

Auto-manage software versioning and prorated upgrades with usage-based licensing

Subscriptions Made Easy

Easily set up subscription-based licensing. Automate billing and renewals to generate recurring revenue. 

Set up tiered SaaS subscription plans and recurring billing cycles

Software Protection

Protect your software with download limits, expiring links, and a built-in Licensing API that handles validation and activation. 

Set up API-led fulfillment

Track Sales & Revenue

Monitor licenses, sales, and revenue in one place. Get the insights you need to grow your software business. 

Monitor MRR, churn, and software sales growth in EDD analytics
Why Software & App Developers ♥️ EDD
2M+ Products Launched. 30M+ Orders Processed.

For over 13 years, we've helped creators and small businesses sell digital products online, WITHOUT the complexity or high costs of traditional eCommerce platforms.

Easy Digital Downloads is a great plugin for adding some simple shopping cart functionality to your WordPress site. Everything is also totally customizable and extendable through add-ons. It’s my go to for quick setups and customers on a budget!

Eric Malcolm

I’ve reached out to EDD support on multiple occasions, with both developer & billing/account questions. In each case, they were quick to respond and thorough with their answers. I love that I’m able to talk to a developer when I have technical questions.

Dave Warfel

I recently had the opportunity to use the Form Builder plugin, and I must say, it exceeded my expectations in every way. This plugin offers a seamless and powerful form building experience that simplifies the process and empowers users to create dynamic and interactive forms effortlessly.

Eric Malcolm

Automate Your Entire Workflow

100+ Integrations to Supercharge Your Store

Connect EDD to your favorite marketing, accounting, and CRM platforms + 100s of other powerful tools to streamline your store and maximize results

Why 50,000+ Users ♥️ Easy Digital Downloads for Effortless Software Selling

Here are just a few reasons why smart SaaS founders and tech businesses use EDD to sell digital products from their own sites - avoiding high fees and restrictive platforms. 

Sell tiered SaaS subscriptions with Easy Digital Downloads
  • Instant eCommerce Setup

Start Selling Software Products in Minutes

Skip the complex eCommerce platforms and selling restrictions. With EDD, it’s easy to sell your tech products directly on your own website. From payment processing to licensing, everything is automated, so you can focus on building great software, not managing systems.

  • Quick Setup Wizard
  • Automatic Payments
  • Secure Downloads
  • Maximize Software Revenue

Keep More Profit From Every Sale & Subscription

Stop losing half your revenue to third-party platform and marketplace transaction fees. With EDD, you pay one low annual fee and keep more from every software sale. Set your prices, control your subscription lifecycle, and build a sustainable digital eCommerce business on your terms.

  • No Selling Fees
  • Churn Management
  • Maximize MMR & ARR
Monitor MRR, churn, and software sales
Automate software license key generation and remote API validation for tech products
  • Built for Tech Sales

EDD is Purpose-Built for Software Licensing & Sales

Unlike standard eCommerce platforms, EDD is specifically designed for software and tech selling, with built-in tools for SaaS licensing and access. Every feature is optimized for selling software - from license seat management to automated and secure delivery of your software products.

  • Automatic License Keys
  • Secure File Delivery
  • Full Access Control
  • Effortless Software Upgrades

Easy Upgrade Flows & Automatic Software Updates

Streamline the process of upgrading software licenses for your customers and make it easy for them to always access the latest versions of your products. With EDD’s simple upgrade paths and automatic updates, you can provide a hassle-free experience that boosts user satisfaction and drives more sales.

  • Prorated License Upgrades
  • Automatic Software Updates
  • Easy Version Management
Protect tech products with secure file delivery and version-controlled access
Connect EDD to SaaS marketing stacks and CRM platforms
  • Scale Your SaaS Business

Tools to Skyrocket Your Software Growth

When you’re ready to level up your sales and growth, EDD offers hundreds of powerful features to help you acquire and retain more customers. From streamlining internal workflows to automating your marketing, you get everything you need to scale your tech business.

  • Growth Analytics
  • Revenue Optimization
  • Marketing Integrations
  • Best-in-Class Support

Get Industry-Leading Digital eCommerce Support

Our expert support team is here to make selling easy and stress-free, so you can focus on what you do best - creating amazing digital products. We’re always standing by to lend a hand when you need it. Our support team is made up of WordPress experts with deep knowledge of digital eCommerce.

  • Fast Response
  • Help With Any Issue
  • Expert Knowledge
Get support with selling SaaS on WordPress

The Go-To eCommerce Platform For Digital Creators Worldwide

Easy Digital Downloads is the trusted choice for creators and small businesses looking for an easy and profitable way to sell digital products online.

Processed Orders

30M+

Products Created

2M+

Supporting Creators

13+ Years

Countries

187

Selling SaaS & Tech Products With EDD: Frequently Asked Questions

Do you have questions about selling SaaS and tech products with Easy Digital Downloads? See our most frequently asked questions. If your question is not listed below, please contact us.

What types of technology products can I sell?You can sell any type of software or tech product, from SaaS applications and desktop software to mobile apps and other tech solutions. Whatever you develop, you can most likely sell it with Easy Digital Downloads.
How does software licensing with EDD work?Software Licensing in Easy Digital Downloads provides a complete system for generating and managing license keys for your digital products. Customers automatically receive unique license keys that control their access. EDD handles activation, updates, and validation, and also allows seamless upgrades between product tiers with prorated pricing and discounts.
How do subscription payments work for digital products?EDD's subscription system handles all aspects of recurring billing automatically. Set up flexible pricing plans, manage renewals, and process recurring payments seamlessly for your SaaS products.
How secure is my software with EDD?EDD has multiple security features to protect your digital products and software: secure download links, download limits, IP address restrictions, and expiring access. These plus many other security tools ensure only paying customers can access your content.
How do software updates work?EDD helps you deliver software updates to customers automatically. Control versions, manage access, and ensure customers always have the latest version of your software.
Can I create different subscription tiers?Yes, EDD allows you to offer tiered pricing (e.g., Basic, Pro, Enterprise) with different access levels, making it the perfect SaaS billing engine for WordPress.

Start selling today!

Join over 50,000 smart store owners, and start using the easiest way to sell digital products with WordPress.

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