7 Best WordPress Product Review Plugins
Trying to find the best WordPress product review plugins for an eCommerce site?
Product reviews are one of the most powerful ways to increase conversions and build credibility. When potential customers see authentic feedback from real users, they’re 270% more likely to make a purchase. But displaying these reviews effectively requires the right tools.
I’ve found that most website owners struggle with collecting, managing, and displaying reviews in a way that actually drives sales. Too many plugins either lack essential features or make the process unnecessarily complicated.
In this post, I’ll explore the best WordPress product review plugins and help you compare them in key areas to find the top solution for your specific needs.
Quick Look: Best WordPress Product Review Plugins
Here’s a quick comparison of the best WordPress product review plugins to help you find the right fit.
| Plugin | Best For | Free Version | Start Price | Key Feature |
|---|---|---|---|---|
| 🥇 WP Review Pro | All-purpose reviews | ✖️ | $67/yr | Product review and comparison |
| 🥈 EDD Reviews | Digital product stores | ✖️ | $199/yr | Native EDD integration |
| 🥉 AIOSEO | SEO-focused sites | ✖️ | $49/yr | Built-in review schema |
| Smash Balloon Reviews Feed Pro | Social review display | ✖️ | $49/year | Multi-platform feeds |
| Customer Reviews for WooCommerce | WooCommerce stores | ✅ | $60/yr | Deep WooCommerce integration |
| Site Reviews | Free solution seekers | ✅ | $96/yr | No limitations |
| WP Customer Reviews | Simple review collection | ✅ | ✖️ | Lightweight setup |
Why Use WordPress Product Review Plugins?
Product reviews do more than just display customer feedback. They’re conversion powerhouses that directly impact your bottom line.
Research shows that 93% of consumers read online reviews before making a purchase decision. Even more compelling, products with reviews are 270% more likely to be purchased than products without reviews.
Product and customer reviews:
- Build immediate trust. Seeing authentic feedback from real customers eliminates much of the skepticism that prevents online purchases. This social proof is especially crucial for new or lesser-known brands.
- Provide valuable content for search engines. User-generated content (UGC) helps improve your SEO rankings and can even create long-tail keyword opportunities you hadn’t considered.
- Reduce customer service burden. When potential customers can read detailed feedback about sizing, quality, or usage, they make more informed decisions and have fewer post-purchase complaints.
- Offer insights into what customers love (and what needs improvement) about your products. This feedback loop helps you refine your offerings and identify new opportunities.
The main benefit of using a WordPress product review plugin is that it lets users quickly create customer reviews and ratings. Then you can place them so they’re visible directly on your website.
This makes it much easier for shoppers to get an accurate representation of how good or bad the product might be and gives them an extra incentive to buy.
Additionally, this type of plugin helps build trust between you and your customers by allowing them to leave feedback on their purchases.
Another great feature some plugins provide is the ability to compare products side-by-side. This helps customers make a more informed decision on which product they should buy. They can see reviews and ratings of similar items in one place.
What to Look for in WordPress Review Plugins
Choosing the right product review plugin can significantly impact its effectiveness. Not all plugins are created equal, and the best choice for your site depends on your specific needs. Here are key features and factors to consider:
- Ease of use: The plugin should be user-friendly for both you and your customers.
- Customization and display Your reviews should look like a natural part of your site. The plugin should offer options to customize the appearance of review forms and displays to match your brand. Check for flexibility in where and how reviews are shown (e.g., automatically on product pages, via widgets in sidebars, or using shortcodes/Gutenberg blocks for custom placement).
- Review collection methods: How will you gather reviews? Some plugins offer basic submission forms, while others provide advanced features like automated email reminders to customers after a purchase, encouraging them to leave a review. The ability to import existing reviews can also be valuable if you’re migrating from another system.
- Moderation and management tools: You’ll need control over the reviews displayed on your site. Look for features like:
- Review approval workflows (so you can vet reviews before they go live).
- Spam filtering to combat fake or irrelevant submissions.
- The ability to easily reply to customer feedback, showing you engage with your audience.
- Integration capabilities: Ensure the plugin integrates smoothly with your existing setup, especially your eCommerce platform (like Easy Digital Downloads or WooCommerce) and your WordPress theme. Native or deep integration often means a more seamless experience for both you and your customers.
- Price and licensing: Review plugins range from free to premium. Evaluate the features offered against the cost. While free plugins can be great for basic needs, premium options often provide more advanced functionality, dedicated support, and regular updates that can be well worth the investment.
Why Trust Easy Digital Downloads?
Easy Digital Downloads has been helping WordPress users build successful digital commerce sites since 2012. Our team has extensive experience with eCommerce plugins, review systems, and conversion optimization strategies that actually work for real businesses.
We’ve helped thousands of store owners choose the right tools for their needs through our detailed plugin reviews and testing. Finding the right review plugin can make or break your customer’s buying decision.
My testing process focuses on what matters most to store owners. I pay special attention to how easy it is for non-technical users to get reviews working properly.
I focused on:
- Ease of setup and configuration
- Review collection methods and effectiveness
- Display options and customization flexibility
- Integration with popular eCommerce platforms
- Value for money across different pricing tiers
Top WordPress Product Review Plugins
1. WP Review Pro
What makes WP Reviews Pro unique is its dual approach. You can create detailed editorial reviews (perfect for affiliate sites or product comparisons) while also collecting authentic customer reviews on the same products.
The flexibility is outstanding. You can create comparison tables, pros and cons lists, detailed rating breakdowns, and beautiful review boxes that integrate seamlessly with any theme.
Setting up different review criteria is straightforward with their visual editor. You can create custom rating categories like “ease of use,” “value for money,” or “customer support” that match your specific products or services.
The drag-and-drop review builder makes it simple to create professional-looking review boxes without touching code.
The comment integration feature bridges the gap between traditional WordPress comments and structured reviews.
🔑 Key Features
- Editorial and customer reviews
- Comparison tables and widgets
- Multiple rating criteria
- Photo and video reviews
- Review aggregation
- Advanced customization options
- Pre-designed templates
- Custom review box
- Rating and voting features
- Review schema markup with star ratings
Pros 👍
- Works with any WordPress site or theme
- Automatic schema markup for SEO benefits
- Flexible review criteria and rating systems
- Professional review display options
- Combines editorial and customer reviews
Cons 👎🏼
- Annual subscription required for updates
- Can feel overwhelming for simple review needs
- Some advanced features require technical knowledge
My Verdict: WP Review Pro offers the perfect balance of features and flexibility for businesses that need a comprehensive review solution.
It’s particularly valuable to showcase expert opinions alongside customer feedback. I also recommend it if you want to combine customer reviews with editorial content or need advanced SEO features.
2. EDD Reviews
EDD Reviews is the perfect review solution if you’re selling digital products through Easy Digital Downloads.
Unlike generic review plugins that can feel tacked on, EDD Reviews was built specifically for digital product sellers. It integrates flawlessly with the EDD and WordPress ecosystem.
The plugin automatically adds review functionality to your digital products without any complex setup.
Customers can leave detailed reviews, including star ratings. Users can vote on whether the product reviews are helpful.
The extension lets you configure who can see and leave reviews on your site. For instance, the system lets you only allow verified purchasers to submit feedback.
You can also enable reviews on a per-product basis.
Another benefit is that the review submissions come with a moderation queue to protect against spam and abuse.
You can approve, delete, and reply to customer reviews directly from within your WordPress admin area.
It lets you create review request emails to automatically send post-purchase.
The extension also helps you encourage customer reviews by offering discount incentives. Discount codes are automatically sent once users submit their reviews.
🔑 Key Features
- Verified purchaser reviews
- Star rating system
- Enable/disable reviews on products individually
- Permissions for verified customers, logged-in users, or everyone
- Ability to review submissions before publication
- Moderation queue to prevent spam/abuse
- Incentive offers to encourage reviews
- Automated emails to request reviews
- Frontend Submissions integration
- Option to enforce word limits
- Embed reviews
Pros 👍
- Native integration with Easy Digital Downloads
- Automatic review request emails boost collection rates
- Verified purchase badges build customer trust
- Clean, professional review display
- Spam protection and moderation controls
Cons 👎🏼
- Only works with Easy Digital Downloads
- Requires Elite pass
My Verdict: If you’re looking for easy product review plugins WordPress digital sellers can use, the EDD Reviews extension is the clear choice. It’s a review system that actually understands digital commerce.
The verified purchase requirement and automated email requests make it incredibly effective at building genuine social proof for digital products.
3. AIOSEO
Most business owners don’t realize that review plugins can significantly impact their search engine rankings. Poor schema markup or missing structured data means Google might not display your review stars in search results, costing you valuable clicks and customers.
While All In One SEO (AIOSEO) is primarily an SEO plugin. While it doesn’t collect reviews directly, it’s essential for making sure your existing reviews get maximum visibility in search engines.
Its review schema functionality rivals dedicated review plugins. The difference is that everything is optimized for search engines from the ground up.
The review schema generator creates perfectly structured data automatically.
I’ve tested this against Google’s Rich Results Test tool multiple times, and AIOSEO consistently passes all validation checks. I’ve seen sites increase their click-through rates by 30% just by properly implementing review schema.
This means your review stars have the best possible chance of appearing in search results, which can dramatically increase your click-through rates.
What sets AIOSEO apart is how it handles review aggregation across your entire site. Instead of just marking up individual reviews, it creates site-wide review schemas that help Google understand your overall customer satisfaction.
This holistic approach has helped several clients achieve featured snippets for review-related searches.
The AIOSEO Review Schema feature works with any review system you’re already using.
Whether you’re collecting reviews through Easy Digital Downloads, WooCommerce, custom forms, or third-party services, AIOSEO ensures search engines understand and display your review data correctly.
The review settings are straightforward, with clear explanations of what each option does for your search rankings.
🔑 Key Features
- Review schema markup
- Rich snippets for reviews/ratings
- Star ratings in search results
- Local SEO/Google My Business review integration
- Easy-to-use interface
- Compatible with all review systems
- Advanced SEO optimization
- Automatic schema detection
- Option to add existing customer reviews
- Integration with other popular plugins
Pros 👍
- Excellent review schema markup for SEO
- Works with existing review plugins
- Automatic rich snippet optimization
- Site-wide review aggregation features
- Clear SEO explanations for each setting
Cons 👎🏼
- Primarily an SEO tool, not a full WordPress testimonial plugin or review system
- Requires another review plugin for website owners to collect and manage reviews
- Advanced features need premium version
My Verdict: If your main goal is getting review stars to appear in Google search results, AIOSEO is unmatched. It’s the perfect complement to any review plugin when SEO visibility is your top priority.
I particularly appreciate how AIOSEO handles review rich snippets for different content types.
Whether you’re reviewing products, services, books, or local businesses, the plugin applies the correct schema markup automatically. This attention to SEO detail saves hours of manual optimization work.
Adding schema markup usually requires technical knowledge. AIOSEO makes it as simple as filling out a form.
4. Smash Balloon Reviews Feed
Most businesses collect reviews across multiple platforms.
But displaying all these reviews in one place usually requires manual copying and pasting. This becomes a nightmare to maintain and update regularly.
Smash Balloon Reviews Feed solves this problem beautifully. Instead of managing reviews from five different platforms separately, the plugin automatically pulls and displays all social reviews in one unified feed.
The multi-platform integration works flawlessly with Google, Facebook, and Yelp review platforms.
Once you connect your accounts, new reviews appear automatically without any manual intervention. This real-time updating ensures your website always shows your latest customer feedback.
The review filtering and moderation features give you control over which reviews appear publicly.
You can hide reviews with specific keywords, set minimum star ratings, or manually approve reviews before they go live. This flexibility helps maintain your brand image while still showing authentic customer feedback.
Instead of loading separate scripts from different platforms, Smash Balloon caches all reviews locally. This dramatically improves page load times while still keeping reviews updated regularly.
🔑 Key Features
- Multi-platform review display
- Real-time synchronization
- Advanced filtering options
- Review response integration
- Multiple layout styles
The display customization options work well for different business types. Whether you want a simple review grid, a scrolling carousel, or individual review highlights, the plugin provides layouts that actually look professional and integrate naturally with your existing content.
Pros 👍
- Combines reviews from multiple platforms automatically
- Real-time review updates without manual work
- Professional unified styling across platforms
- Excellent performance with local caching
- Flexible filtering and moderation controls
Cons 👎🏼
- Annual subscription required for updates
- Limited to supported review platforms
- Advanced customization requires technical knowledge
My Verdict: If your business collects reviews across multiple platforms, Smash Balloon Reviews Feed Pro eliminates the headache of managing them separately. It’s particularly valuable for local businesses that receive reviews on Google, Facebook, and Yelp regularly.
What impresses me most is how the plugin handles different review formats and displays them consistently. A Google review with photos looks just as professional as a text-only Yelp review when displayed through the unified feed. The styling options let you match your site’s design perfectly.
5. Customer Reviews for WooCommerce
Running a WooCommerce store means dealing with hundreds of products, variations, and customer interactions.
Generic WordPress product review plugins often break down when handling the complexity of eCommerce. This leaves you with reviews that don’t sync properly or display inconsistently across product pages.
This solution understands product variations, purchase verification, and the entire WooCommerce ecosystem. Review displays integrate with WooCommerce product pages.
It also automatically links reviews to specific product purchases. This builds incredible trust with potential customers.
When someone sees a verified purchase badge next to a review, they know it’s from a real customer who actually bought the product.
The review request automation works perfectly with WooCommerce order statuses. Instead of generic follow-up emails, customers receive personalized review requests that include their specific purchased products.
The plugin also adds review data to your product search and filtering. This feature helps customers find highly-rated products faster.
🔑 Key Features
- Automated & manual product reviews
- Ratings, images, and voting options
- Review reminders
- Review forms & analytics
- Incentive system & discounts
- Advanced filtering
What really sets this plugin apart is how it handles product variations.
If someone reviews a red t-shirt in size large, that review appears specifically for that variation while also contributing to the overall product rating. This granular approach helps customers make better decisions about specific product options.
Pros 👍
- Deep WooCommerce integration
- Automated review request emails
- Handles product variations intelligently
- Seamless product page integration
- Includes review-based product filtering
- Star ratings and voting
- Free with premium upgrades
Cons 👎🏼
- Only works with WooCommerce sites
- Limited styling customization options
- Premium features require paid upgrade
My Verdict: If you’re running a WooCommerce store, this plugin is specifically built for your needs. The purchase verification and variation handling make it far superior to generic WordPress product review plugins for eCommerce businesses.
6. Site Reviews
Many small business owners want to add reviews to their WordPress site, but can’t justify spending money on premium plugins.
Most free WordPress product review plugins either limit your review count, add watermarks, or require upgrades for basic features.
Site Reviews provides a complete review system that rivals many premium solutions. The plugin includes everything you need for professional review collection and display.
Customers can leave detailed reviews with star ratings, and you get full moderation control over what appears on your site.
The review forms are customizable enough to collect specific information relevant to your business without feeling generic.
Site Reviews automatically adds proper structured data to help your reviews appear in Google search results.
The review display options are more flexible than some paid alternatives. You can show reviews in multiple layouts, create review carousels, and even display aggregated ratings across different pages.
The shortcode system makes it easy to place reviews anywhere on your site without coding knowledge.
🔑 Key Features
- Flexible review assignment
- Multiple display options
- Advanced filtering & sorting
- Schema markup included
- Page builder integration
- Simple solution for collecting reviews in WordPress
- Ability to pin the best reviews at the top of the list
Pros 👍
- Professional schema markup for SEO
- Multiple review display options
- Excellent documentation and support
- Regular updates and maintenance
Cons 👎🏼
- Learning curve for advanced customization
- Limited integration with specific eCommerce platforms
- Some styling options require CSS knowledge
My Verdict: Site Reviews proves that free doesn’t mean inferior. It’s perfect for businesses that need professional review functionality without the budget for premium plugins, and it grows with your needs.
7. WP Customer Reviews
Rounding out our list of the best WordPress product review plugins is WP Customer Reviews.
Sometimes you just need customer reviews without all the bells and whistles. Many business owners get overwhelmed by complex review systems when all they really want is a simple way for customers to share their experiences and rate their products.
WP Customer Reviews can be great for businesses that want to start collecting reviews immediately.
The plugin focuses on doing one thing really well: getting authentic customer feedback without confusion.
The setup process takes less than five minutes from installation to live reviews. There’s no lengthy configuration or complicated settings panels to navigate.
You simply activate the plugin, choose where you want reviews to appear, and you’re ready to start collecting feedback.
The review submission form is clean and straightforward. Customers can leave star ratings and written feedback without creating accounts or jumping through hoops.
I’ve found that simpler review forms get higher completion rates, which means more reviews for your business.
The one-click submission process removes friction that typically prevents customers from leaving feedback.
The moderation queue lets you approve reviews before they go live, maintaining quality control without creating bottlenecks.
The display options are flexible enough to work with most themes without looking out of place.
🔑 Key Features
- Lightweight and fast
- Simple moderation system
- Email notifications
- Shortcode support
- Widget integration
- Clean, professional display
- Submission moderation
- Schema for search engines
- Anti-spam tools
- External stylesheet
- Ability to add custom fields
Pros 👍
- Extremely easy setup and configuration
- Simple, user-friendly review submission
- Good spam protection without complexity
- Works well with most WordPress themes
- Completely free with no hidden limitations
Cons 👎🏼
- Limited customization options
- No advanced features like review requests
- Basic review display styling
My Verdict: WP Customer Reviews is ideal for businesses that want to start collecting reviews today without learning complex systems. It’s perfect for small businesses or anyone who values simplicity over advanced features.
Final Verdict: Best WordPress Product Review Plugins
Adding reviews and ratings from your customers can help increase trust and, in turn, sales. The right WordPress product review plugins let you seamlessly integrate this feature with your eCommerce site.
Based on all of the above outlined about these WordPress product review plugins, here are my top recommendations.
- Digital products: EDD Reviews is unmatched in its integration and functionality.
- SEO and rich snippets: AIOSEO provides the best schema markup tools; Smash Balloon is the best Google reviews plugin.
- WooCommerce stores: Customer Reviews for WooCommerce offers excellent free functionality.
- Design flexibility: WP Review Pro gives you the most customization options.
- Basic needs: WP Customer Reviews is perfect for simple review collection.
If you sell digital products, I recommend using the EDD Reviews add-on that comes with a premium EDD plan. It’s specifically designed for digital product sellers and offers features you won’t find in general-purpose review plugins.
FAQs on WordPress Product Review Plugins
Let’s wrap up with some frequently asked questions regarding WordPress product review plugins.
What are the best free WordPress product review plugins?
The best free WordPress product review plugins depend on your specific needs. WP Customer Reviews is great for basic functionality.
If you sell digital products, the EDD Reviews plugin is included with Extended passes and higher. Customer Reviews for WooCommerce is perfect if you’re running a WooCommerce store. Site Reviews offers good flexibility for pinning your best reviews.
Do I need a review plugin if I’m already getting Google reviews?
Yes. While Google reviews are valuable, displaying them prominently on your website using a WordPress review plugin like Smash Balloon can significantly increase their impact on conversions. Some visitors won’t think to check your Google reviews unless they’re displayed on your site.
How do I add product reviews to my WordPress site?
To add product reviews to your WordPress site, you’ll need to install a product review plugin. Most plugins offer multiple ways to display reviews, including shortcodes, widgets, and WordPress blocks. Simply install your chosen plugin, configure the settings, and add reviews to your products.
Do product reviews help with SEO?
Yes, product reviews can significantly help with SEO. They provide fresh, user-generated content (UGC) that search engines love.
When combined with proper schema markup, reviews can also create rich snippets in search results, which can improve click-through rates.
What’s the difference between reviews, ratings, and rich snippets?
Product review plugins typically collect detailed customer feedback, including written comments and star ratings, and display reviews on your website for visitors to see.
Rating plugins typically only collect star ratings without detailed text feedback.
Schema markup (like what AIOSEO provides) helps search engines understand your review content and display it in search results as rich snippets. Some plugins offer both features.
Choose the Right Product Review Plugin
Adding customer reviews to your WordPress site can transform how potential customers perceive your business. The right review plugin doesn’t just collect feedback. It builds trust, improves SEO rankings, and ultimately increases your sales conversion rates.
If you’re running an Easy Digital Downloads store, EDD Reviews is your best choice. With a Pro pass, you can integrate the Reviews add-on within minutes.
Ready to get started? Check out our guide on how to add product reviews in WordPress!
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