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Best WordPress Plugins for eCommerce Websites

Are you trying to find the best WordPress plugins for eCommerce?

Creating and managing an online store is no small feat. You need the right tools in your arsenal to ensure a seamless shopping experience, attract customers, and drive sales.

In the realm of WordPress, the world’s most popular Content Management System (CMS), the use of plugins can make all the difference. But with thousands of options available, how do you know which are the best WordPress plugins for an eCommerce website?

πŸ”Ž In this article, we’ll cover:

Why Use WordPress Plugins for eCommerce?

Using WordPress plugins for eCommerce offers a multitude of benefits that make it a popular choice for building and managing online stores. Here are some compelling reasons why WordPress plugins are essential for eCommerce.

Ease of Use: WordPress is known for its user-friendly interface, and its plugins are no exception. They make it easy for even beginners and non-technical users to set up and manage an eCommerce platform.

Customization: WordPress plugins provide a high degree of customization, allowing you to tailor your WordPress website to your specific needs. You can choose from a wide range of plugins that offer different functionalities, ensuring your store’s uniqueness.

Cost-Effective: Many WordPress eCommerce plugins offer free versions with basic features, making it a cost-effective solution for small businesses and startups. You can add premium features as your eCommerce business grows.

SEO Friendliness: WordPress is inherently search engine-friendly, and numerous plugins, like All in One SEO (AIOSEO), are available to enhance your website’s SEO performance. These plugins provide tools and guidance to improve your site’s search engine rankings.

Security: Security is a top priority for eCommerce websites. WordPress offers various security plugins that help protect your online store from threats, malware, and vulnerabilities.

Payment Integration: WordPress eCommerce plugins offer seamless integration with a wide range of payment gateways. This ensures that your customers have multiple options to complete transactions securely.

Customer Engagement: Plugins such as OptinMonster and PushEngage help you engage with customers through pop-ups, web push notifications, and email marketing. These tools enhance customer retention and boost sales.

Support and Community: The WordPress community is vast and supportive. You can find solutions to most issues through forums, blogs, tutorials, and official plugin documentation. Additionally, premium plugins often offer customer support for more complex problems.

11 Best WordPress Plugins for eCommerce

Now that we understand more about the importance and use cases of WordPress plugins for eCommerce, let’s get into the best options. Below are 11 of the best WordPress plugins for eCommerce sites.

PluginπŸ”Œ Free Plan 🏷Pricing πŸ›’Best For πŸ†
Easy Digital Downloadsβœ…$199-$999/yrSelling digital products
WooCommerceβœ…βœ–οΈSelling physical products
WP Simple Payβœ…$49.50 – $299.50/yrAdding simple payment forms
Wordfenceβœ…$119 – $950/yrSecuring your WordPress site
MonsterInsightsβœ…$99.50 – $399.50/yrTracking & analytics
WPFormsβœ…$49.50 – $299.50/yrBuilding lead generation forms
AlOSEOβœ…$49.60 – $299.60/yrBoosting SEO
OptinMonsterβœ…$9 – $49/moAdding optimization & conversion tools
PushEngageβœ…$9 – $49/moSending push notifications
TrustPulseβœ…$5 – $39/moReal-time activity tracking & social proof
SeedProdβœ…$39.50 – $239.60/yrBuilding landing pages

1. Easy Digital Downloads (EDD)

Easy Digital Downloads, one of the best WordPress plugins for eCommerce.

Easy Digital Downloads is one of the best WordPress eCommerce plugins. It’s designed specifically for selling digital products, providing a seamless experience for both you and your customers.

You can use it to add a full shopping cart system, product pages, and everything else needed for a WordPress store in just a few simple clicks. It simplifies both store and customer management.

EDD lets you set up subscription plans and send personalized emails. It comes with support for several payment gateways like PayPal and Stripe.

πŸ”‘ Key Features

  • Unlimited digital products
  • Full shopping cart system
  • Software licensing
  • Recurring payments & subscriptions
  • Order and customer management
  • Purchase receipts & emails
  • Email marketing tools & integration (Mailchimp, ConvertKit, etc.)
  • Amazon S3 or DropBox integration for file storage
  • Multiple payment gateway options
  • Discount codes
  • Product reviews
  • Wish Lists
  • Works with any WordPress theme
  • Real-time analytics & reporting

Pricing: Free. Premium plans start at $199.50, which includes access to premium extensions and addons that help extend and expand the plugin’s functionality. Learn more about EDD Free vs EDD Pro.

eCommerce without limits!

That is our promise. Most eCommerce solutions limit your creativity
…not Easy Digital Downloads!

or try the free version.

2. WooCommerce

The WooCommerce plugin banner.

WooCommerce is the most popular WordPress eCommerce plugin. If you sell physical products, it’s an excellent alternative to Easy Digital Downloads.

You can use it to transform your website into a fully functional storefront. It provides a wide array of features, making it an essential choice for businesses looking to sell products or services online.

WooCommerce is free and supports multiple languages and currencies. It also offers plenty of customization options and is supported by a large community of developers who are continuously updating and improving the plugin.

πŸ”‘ Key Features

  • Quick & easy WooCommerce store setup
  • Support for a wide variety of apps and extensions
  • Inventory management
  • Multiple payment options, including PayPal and credit cards
  • Extensive customization options
  • Themes with product catalogs for physical goods
  • Product management
  • Shipping options
  • Browsing & filtering
  • Flexible checkout
  • Buy buttons

Pricing: Free.

3. WP Simple Pay

The WP Simple Pay plugin website.

WP Simple Pay is a user-friendly WordPress plugin designed to streamline the payment process on your eCommerce site. It’s an excellent solution for businesses that want a straightforward way to accept payments, especially for digital products or services.

πŸ”‘ Key Features

  • Simplified payment forms
  • Secure payment processing via Stripe
  • Subscription & recurring payments

Pricing: WP Simple Pay offers a free version with limited features. Premium plans start at $49 per year.

4. Wordfence

The Wordfence WordPress plugin for eCommerce

In the world of eCommerce, security is paramount, and Wordfence provides the protection you need. Wordfence is a robust security plugin for WordPress, focusing on safeguarding your eCommerce website from malware, threats, and vulnerabilities.

You can use it for limiting login attempts, malware scanning, and as a web application firewall. Plus, there are multiple plans to choose from depending on the level of security you need for your eCommerce store.

πŸ”‘ Key Features

  • Real-time firewall & malware scanning
  • Login security with two-factor authentication & CAPTCHA support
  • Detailed security reports on site activity & security issues
  • Robust security tools
  • IP blocklist

Pricing: There’s a free Wordfence plugin available. Premium plans start at $119 per year.

5. MonsterInsights

The MonsterInsights WordPress plugin website.

Analytics are an essential part of tracking your eCommerce store activity and user behavior. MonsterInsights simplifies Google Analytics, providing valuable insights into your site’s performance.

It helps inform your lead generation and marketing strategies. With its eCommerce tracking, you can analyze which products are resonating the most with your target audience. Plus, it integrates seamlessly with Easy Digital Downloads and WooCommerce, allowing you to get even deeper insights into your data.

πŸ”‘ Key Features

  • Easy integration with Google Analytics & Google Search Console
  • Real-time analytics & reporting
  • Enhanced eCommerce tracking
  • Customizable reports and dashboard
  • Site performance tracking (links, CTA buttons, pages, etc.)
  • No coding or scripts

Pricing: Free for the basic version, with a premium plan starting at $99.50 per year.

6. WPForms

The WPForms website.

WPForms is the best form builder plugin which makes it also one of the best WordPress plugins for eCommerce sites. You can easily create lead generation and contact forms across your website via a drag-and-drop editor.

It’s also ideal for surveys, subscription and registration forms, and so much more. With premium versions, you get advanced features like conditional logic and integration with email marketing services and other tools. This includes GetResponse, Mailchimp, AWeber, and more.

Enhance your user experience and collect valuable data from your customers with ease.

πŸ”‘ Key Features

  • Drag & drop form builder
  • Pre-built form templates
  • Embeddable lead generation forms
  • Conditional logic for dynamic forms
  • Integration with page builders
  • Newsletter signup forms, user registration, order, survey & more
  • Sidebar widgets
  • Email notifications & alerts

Pricing: There is a free, Lite version of WPForms. Plans with premium features start at $49.50 per year.

7. All in One SEO

The AIOSEO plugin website.

AIOSEO is a comprehensive SEO plugin, helping you optimize your site for search engines and improve your eCommerce store’s online visibility to boost organic traffic.

Similar to Yoast SEO, this content optimization plugin can make it easier to optimize your WordPress pages to target specific keywords. It provides SEO-related suggestions as you write and tracks the readability of content in real-time.

Features such as the Headline Analyzer help with crafting engaging headlines that generate clicks and drive traffic to your site.

πŸ”‘ Key Features

  • SEO analysis and optimization tools
  • XML sitemap generation
  • Social media integration
  • Headline analyzer
  • Actionable SEO checklist for content optimization
  • Detailed on-page analysis with TruSEO score
  • Integration with WooCommerce, ChatGPT, etc.

Pricing: Free for the basic version, with a premium plan starting at $49 per year.

8. OptinMonster

The OptinMonster website.

OptinMonster is a premium WordPress plugin that offers a suite of conversion optimization tools, including highly customizable popups. This feature-packed tools can help you engage shoppers and highlight your latest offerings.

It integrates with eCommerce plugins like Easy Digital Downloads and WooCommerce, as well as plenty of third-party email marketing services, CRM systems, and analytics tools. This includes Mailchimp, HubSpot, Salesforce, and Google Analytics.

Businesses of all sizes with a budget for a complete exit intent solution; e-commerce sites looking for advanced targeting options and conversion optimization tools.

πŸ”‘ Key Features

  • Drag-and-drop popup builder
  • Exit-intent technology with behavioral triggers
  • A/B testing & analytics
  • Template library
  • Integration with major email marketing services
  • Advanced targeting options
  • Slide-ins, floating, lightbox, multi-step, & other popup types
  • Customizable success messages
  • Animations & effects
  • Adblock detection

Pricing: OptinMonster offers multiple pricing plans. Plans start at $9/month.

9. PushEngage

The PushEngage website.

PushEngage is one of the best WordPress plugins for eCommerce, especially when it comes to lead generation. It enables you to send web push notifications to your customers, keeping them engaged and informed about your eCommerce offerings.

It delivers an intuitive solution for reducing cart abandonment and turning visitors into customers You can set up automatic notifications for specific events, like when you publish a blog post or launch a product.

πŸ”‘ Key Features

  • Customizable push notifications
  • Abandoned cart notifications
  • Price drop alerts
  • Drip campaigns
  • A/B testing
  • Interactive messages
  • Segmentation for targeted messaging
  • Real-time analytics

Pricing: PushEngage is free for up to 200 subscribers. Paid plans start at $9 per month.

10. TrustPulse

The TrustPulse website.

TrustPulse is a powerful WordPress plugin that leverages the concept of social proof to boost conversions on your eCommerce site. It displays real-time activity notifications to build trust with potential customers, encouraging them to make a purchase.

It harnesses the psychology of FOMO (Fear of Missing Out) to encourage hesitant shoppers to take the plunge and make a purchase. The plugin is highly customizable, allowing you to control the appearance and timing of notifications to align with your brand and user experience.

πŸ”‘ Key Features

  • Real-time activity notifications
  • Customization for popup designs
  • A/B testing for optimizing notifications
  • Integrations with popular platforms
  • Easy setup & integration

Pricing: Plans start at $5/month billed annually.

11. SeedProd

The SeedProd WordPresds plugin.

Another one of the best WordPress plugins for eCommerce is SeedProd. As the best WordPress landing page builder, is a versatile WordPress plugin that allows you to create beautiful coming soon, maintenance, and landing pages for your eCommerce site.

You can use it to build anticipation for a new product or launch. You can use it to capture leads from your site via coming soon pages. SeedProd offers a variety of pre-built templates, layouts, blocks, and sections that you can customize via the drag-and-drop visual editor.

It’s an excellent way for business owners to build lead generation and conversion pages without leaving the WordPress dashboard.

πŸ”‘ Key Features

  • Frontend drag & drop website builder
  • Coming Soon pages
  • Library of pre-designed templates, blocks & sections
  • Seamless integration with EDD, WooCommerce & other plugins
  • Countdown timers
  • Distraction-free landing pages
  • Lead capture forms
  • Social share buttons

Pricing: SeedProd offers a free version with basic features. Premium plans start at $39.50 per year.

FAQs About WordPress Plugins for eCommerce

Let’s wrap up with some frequently asked questions.

What is the best eCommerce plugin for WordPress?

It depends on what you’re looking for and what you’re selling. Overall, if you’re selling digital products or goods, Easy Digital Downloads is the best eCommerce plugin for WordPress.

What are the best WordPress plugins for eCommerce sites?

Any of the plugins listed in this roundup can benefit your eCommerce store. You’ll want to make sure that you have plugins that let you accept payments online securely, optimize and showcase your products in an aesthetically pleasing manner, capture visitor information, and integrate with email marketing services and other tools.

It’s also important to make sure your site is secure, which you can do by choosing a reliable web hosting provider. I recommend SiteGround Managed EDD Hosting.

Get EDD to Enhance WordPress eCommerce

Selecting the best WordPress plugins for your eCommerce website is a critical decision that can significantly impact your online business. The plugins we’ve discussed here cover the essential aspects of an eCommerce site, from security to performance and user experience.

If you sell digital products, Easy Digital Downloads offers a complete eCommerce solution. In addition to the plugin itself, it gives you access to dozens of premium extensions you can use to extend the features and functionality of your online store.

Grab your pass today to get started:

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