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Best WordPress eCommerce Themes (Free & Paid)

Are you looking for the best WordPress eCommerce themes?

Choosing the right theme for your website is important. In addition to its overall look and feel, your eCommerce theme can influence the performance, functionality, and user experience of your online store.

With so many options available, deciding which one to use can feel overwhelming. To help make the decision easier, weโ€™ve rounded up some of the best eCommerce themes for WordPress based on popularity, features, pricing, and more.

๐Ÿ”Ž In this article, I’ll cover:

What to Look for in eCommerce Themes

Having a visually appealing and user-friendly website is crucial to attracting customers and boosting sales. WordPress, being one of the most popular CMS platforms, offers a plethora of eCommerce themes to cater to different businesses and niches.

Choosing the best eCommerce theme for WordPress can be difficult. To simplify the process, there are some key factors to consider and look for in your search, including:

  • Purpose and Niche: Identify the specific requirements of your online shop and choose a theme that aligns with your niche.
  • Design and Customization: Look for themes that offer ample design options and easy customization to match your brand identity.
  • Responsiveness: In today’s mobile-driven world, ensure the theme is fully responsive to provide a seamless experience across all devices.
  • Speed and Performance: Opt for a lightweight theme to ensure faster loading times, enhancing user experience and SEO rankings. This can help boost your conversion rate for your eCommerce platform.
  • Plugin Compatibility: Check if the theme is compatible with popular plugins to add functionality effortlessly.
  • Support and Updates: Choose a theme from a reputable developer that provides regular updates and excellent customer support.

Pricing will also likely play a role in your decision-making process. Many of the best WordPress eCommerce themes offer both free and premium versions. This makes it easy to find a theme that fits your budget.

Best WordPress eCommerce Themes

Now that weโ€™ve covered some important factors to consider in a WordPress eCommerce theme, letโ€™s explore the top options. Below are the best eCommerce themes for WordPress.

1. Astra

Astra, one of the best WordPress eCommerce themes.

Astra is a lightweight and fast-loading theme that is perfect for eCommerce purposes. It offers seamless integration with WooCommerce and Easy Digital Downloads, and works well with various page builders.

Speed and performance are paramount in the online world, and Astra excels in both. Being a lightweight theme, it loads swiftly, ensuring a seamless user experience. Astra is also highly customizable, allowing you to tailor your website to suit your brand’s identity perfectly. Plus, its compatibility with major page builder plugins offers endless design possibilities.

๐Ÿ”‘ Key Features

  • 200+ premade templates
  • Unlimited color options
  • Mega menu
  • Custom widgets
  • Google fonts
  • Custom widgets
  • Translation ready

Pricing: Astra offers free and premium options. Premium versions start from $47 per year.

2. SeedProd

The SeedProd website.

SeedProd is a powerful and popular WordPress website builder that can help elevate your eCommerce website in a handful of ways.

With its professional theme templates and intuitive drag-and-drop builder, you can create stunning product pages without any coding knowledge. SeedProd also offers conversion-focused elements to boost sales and maximize customer engagement.

Its templates include high-quality layouts for building an online store, including homepages, landing pages, headers, footers, and sidebars. You can preview your changes in real time and add key site elements and modules, such as forms and testimonials.

๐Ÿ”‘ Key Features

  • Drag-and-drop builder
  • Pre-made layouts
  • Landing page templates
  • Theme and landing page builder
  • Unlimited customization options
  • Conversion tools
  • Integrations for Easy Digital Downloads & WooCommerce

Pricing: A free version of the SeedProd landing page builder is available. For access to all themes and features, you can upgrade to a SeedProd Pro plan, starting at $159.60 per year.

3. Neve

The Neve WordPress theme.

If youโ€™re looking for a fast, lightweight, and free theme that integrates with WooCommerce, Neve is a great option. Itโ€™s beginner-friendly, highly customizable, and provides excellent performance.

Its mobile-first approach ensures your online store looks beautiful on all devices. In addition, its minimalist design puts your products in the spotlight. Neveโ€™s high level of compatibility with popular page builders also allows for easy customization and a hassle-free site-building process.

๐Ÿ”‘ Key Features

  • Drag & drop interface
  • Header & footer builder
  • Multiple blog layouts
  • Compatible with popular page builders (Gutenberg, Elementor, Beaver Builder, etc.)
  • Live customizer
  • SEO-friendly
  • Adobe Typekit fonts
  • Custom backgrounds
  • Mega menus

Pricing: Free; premium version starts at $69 per year.

4. Ultra

The Ultra eCommerce theme template.

Ultra is another versatile and highly customizable WordPress theme that allows you to create a bespoke online store. With its smart layout options and advanced design settings, this multi-purpose theme makes it easy to showcase and highlight your products in the best possible way. Itโ€™s excellent for businesses seeking a distinct and personalized eCommerce website.

๐Ÿ”‘ Key Features

  • 60+ pre-designed demo sites & layouts
  • Themify page builder
  • Pricing tables & forms
  • Multiple header styles
  • 15 pre-set color options
  • Custom styling
  • Video backgrounds
  • Mega menu
  • Section scrolling

Pricing: Ultra plans start at $59, which includes 12 builder add-ons and one year of support.

5. Themedd

The Themedd Easy Digital Downloads WordPress Theme for eCommerce.

If you sell digital products, Themedd is one of the best WordPress eCommerce themes you can use. With seamless integration with Easy Digital Downloads and its extensions, itโ€™s an ideal option for building an online storefront for digital selling.

Built and maintained by the EDD team, this free theme is highly extendable and offers a stunning way to display, promote, and sell eBooks, software, files, music, and other digital products with ease.

๐Ÿ”‘ Key Features

  • Seamless integration with Easy Digital Downloads & EDD extensions
  • Full width & slim page templates
  • Mobile menu location
  • Custom widgets
  • 40+ color controls
  • Distraction-free checkout
  • Cart details

Pricing: Free.

6. Vendd

The Vendd WordPress theme by Easy Digital Downloads.

If youโ€™re interested in starting a marketplace site for online selling, Vendd is one of the best WordPress eCommerce themes you can use. Like Themedd, itโ€™s free and designed specifically to integrate with Easy Digital Downloads.

๐Ÿ”‘ Key Features

  • Full-featured marketplace theme
  • Page templates
  • Design options including logo uploader, colors, and background customizations
  • Full-width layouts
  • Full support for EDD Marketplace Bundle extensions
  • Extended EDD support

Pricing: You can download Vendd for free.

7. Digital Downloads Pro

The Digital Downloads Pro theme website.

If you want to start selling online but donโ€™t have a website or store setup yet, Digital Downloads Pro can help you launch your business in no time. This premium theme comes with Easy Digital Downloads already integrated. The combination provides an aesthetically pleasing site with all the eCommerce features and tools you need to start monetizing your content.

๐Ÿ”‘ Key Features

  • Three unique theme options
  • Block patterns
  • Drag-and-drop page sections
  • Block-based widget areas
  • One-click setup wizard
  • Customizer controls
  • Google Fonts
  • Customizable logo
  • Custom starter pages
  • Demo content

Pricing: You can purchase Digital Downloads Pro for $127.

8. Storefront

The Storefront WooCommerce theme for eCommerce websites.

Storefront is one of the best WordPress eCommerce themes you can use if you sell physical products. Whereas themes like Themedd and Vendd are built specifically for Easy Digital Downloads sites, Storefront is the official WooCommerce theme that can be used for a wide variety of businesses.

It offers a simple, clean, and modern design that is both flexible and customizable. Storefront integrates with a ton of third-party plugins and WooCommerce extensions.

๐Ÿ”‘ Key Features

  • Extensions & integrations
  • Multiple layouts and color options
  • Demo data importer
  • Live Theme Customizer support
  • Widget-ready areas

Pricing: Free.

9. Divi

The Elegant Themes Divi WordPress theme.

Divi is the official theme of the Elegant Themes Divi builder. The premium theme comes with an impressive module library and features that are suitable for any type of eCommerce business and niche. You can choose from hundreds or ready made layouts and templates and use the visual front-end page builder to customize your site.

๐Ÿ”‘ Key Features

  • Drag & drop visual page builder
  • 200+ website templates
  • Pre-built modules
  • Global elements & style
  • Inline text editing
  • One-click importer & demo content
  • Custom CSS
  • SEO-friendly
  • WooCommerce integration

Pricing: You can start using Divi for $89 per year.

10. Ommi (Thrive Theme Builder)

The Thrive Theme Builder Ommi eCommerce theme for WordPress.

Thrive Suite offers a comprehensive eCommerce solution that includes built-in templates, tools, and features designed for optimizing your online store. While all its products are designed with eCommerce in mind, a stand-out option is Ommi, the new companion theme for Thrive Theme Builder.

The sleek, modern design helps give your site a warm and inviting feel. You can also choose from multiple product showcases and hundreds of pre-made templates, blocks, and customizable elements to build your dream eCommerce website.

๐Ÿ”‘ Key Features

  • Visual editor
  • 9 pre-designed homepage templates
  • 7 Silo page templates
  • 133 Theme blocks
  • 350+ Pre-designed landing pages
  • Conversion-focused tools
  • Customizable headers & footers
  • 120 Pre-designed page sections
  • 12 WooCommerce store templates
  • A/B testing capabilities

Pricing: Ommi is included with your Thrive Suite purchase, with plans starting at $299 per year. This includes all Thrive themes and tools.

11. OceanWP

The OceanWP eCommerce template.

OceanWP is one of the best WordPress themes out there. Highly extendable, this free multi-purpose theme integrates seamlessly with most popular page builders and other eCommerce plugins, including WooCommerce. In addition to a sophisticated design, it provides a smooth user experience and multiple customization options, including demos and eCommerce templates.

๐Ÿ”‘ Key Features

  • Built-in templates & demos
  • Lightweight & SEO-friendly
  • Integration with popular page builder & eCommerce plugins
  • Live customizer
  • 100+ integrated Google Fonts
  • Multiple header styles, backgrounds, and colors
  • Navigation menu options
  • Custom widgets
  • Premium addons

Pricing: Free; Premium pricing starts at $43 per year.

12. Shoppe

The Themify Shoppe theme powered by WooCommerce

If you offer a lot of physical goods and products, Shoppe is a premium Themify theme powered by WooCommerce that’s worth checking out. It includes a ton of helpful features and tools for eCommerce sites, including a quick product search, quick-look lightbox, product image zoom, and more. You can also choose from various layout and styling options to enhance your business site.

๐Ÿ”‘ Key Features

  • Custom layout creation
  • Themify builder
  • Seamless WooCommerce integration
  • Ajax shopping cart
  • Wishlist
  • Lightbox & product search
  • Product image zoom
  • Responsive design

Pricing: You can get the Shoppe theme, plus a dozen addons, starting at $59.

13. Hestia

The Hestia WordPress theme.

As one of ThemeIsleโ€™s most popular offerings, Hestia is a highly-rated theme that boasts a modern and clean-one page design that can be used for just about any type of eCommerce site. Itโ€™s also optimized for speed and performance, meaning fast loading times and an optimal user experience.

๐Ÿ”‘ Key Features

  • One-page & multi-page layouts
  • Live customizer
  • Starter sites
  • Unlimited colors
  • Multiple layout options & navigation menus
  • Customizable header
  • Social media icons
  • Compatible with page builders (Elementor, Beaver Builder, Visual Composer, etc.)
  • Mega menus
  • 200+ video tutorials

Pricing: Hestia is a free theme. A premium version is available starting at $69 per year.

14. Hello! Commerce

The Hello! Commerce theme for WordPress websites.

Hello! Commerce is a stunning theme that can be used for a variety of websites, including eCommerce stores. Fully compatible with Easy Digital Downloads and WooCommerce, itโ€™s an awesome theme for online selling. The Genesis child theme, powered by brandID, is easy to customize and provides a simple setup for a full shopping cart and shop page.

๐Ÿ”‘ Key Features

  • Blocked-based widget areas
  • One-click setup wizard
  • Custom starter pages
  • Customizer controls
  • Starter pages
  • Demo content
  • Easy Digital Downloads ready

Pricing: Hello! Commerce is available for $127.

15. Karma

The Karma Theme.

Another one of the best WordPress eCommerce themes to consider if youโ€™re a digital seller is Karma. Itโ€™s a Genesis child theme that is clean, fast, and versatile. Itโ€™s also incredibly beginner-friendly, offering a one-click setup and super-fast performance. Karma integrates seamlessly with Easy Digital Downloads and includes a handful of customization options and page templates, including ones for landing pages.

๐Ÿ”‘ Key Features

  • Compatible with Genesis Framework
  • Block patterns & collections
  • Color palettes
  • Multiple page templates
  • Wide & full-width layouts
  • Gutenberg-optimized
  • Customizer
  • Google Fonts
  • Dedicated support

Pricing: Karma is $75.

Best Niche eCommerce WordPress Themes

Many of the options in our list of best WordPress eCommerce themes are multi-purpose, meaning they can be used for a variety of different businesses. But there are also a handful of excellent niche-specific themes you can use to build a WordPress site powered by Easy Digital Downloads.

Coaching Pro

The Coaching Pro theme.

Backed by brandID, Coaching Pro is a premium WordPress/EDD theme designed to help you grow your coaching business and land new clients. It comes packed with powerful features and tools for driving traffic to your website.

Podcast Pro

The brandID Podcast Pro theme for WordPress.

Another impressive eCommerce theme from brandID that works seamlessly with Easy Digital Downloads: Podcast Pro. As the name suggests, this theme offers an ideal solution for showcasing, promoting, and monetizing podcast episodes. It includes video and blog capabilities so you can deliver multiple forms of media to your audience, all on a website customized to your specific needs and branding.


The Stocky WordPress theme demo.

Stocky is a premium stock photography marketplace theme for WordPress. It has tons of features, tools, and customization options that help you sell your stock photos online with ease. It’s easy to set up and use. You can get your theme set up in a matter of minutes. Stocky comes with the Easy DIgital Downloads plugin and lets you connect to popular gateways to accept online payments, including Stripe and PayPal.

FAQs About eCommerce WordPress Themes

Let’s wrap up by answering some frequently asked questions.

What is the best eCommerce theme for WordPress?

If youโ€™re looking for the all-around best eCommerce theme for WordPress, I recommend SeedProd. In addition to a high-quality and intuitive drag-and-drop builder, the multi-purpose WordPress theme also offers lightning-fast performance, tons of customization options, impressive pre-made templates, and compatibility with both Easy Digital Downloads and WooCommerce. You get everything you need to build and customize your online store within minutes.

What is the best free WordPress eCommerce theme?

If youโ€™re looking for a free eCommerce theme for WordPress, Astra is a solid option. Itโ€™s incredibly popular and powerful, with plenty of features for showcasing products and converting customers. Other quality free themes include OceanWP and Neve.

If you want a free eCommerce theme to use with Easy Digital Downloads, Themedd is an excellent choice.

What is the best WooCommerce eCommerce theme?

If you have a WooCommerce store and are looking for a compatible and affordable eCommerce theme, you canโ€™t go wrong with Storefront. As the official WooCommerce WordPress theme, itโ€™s reliable, optimized for performance, highly customizable, and feature-rich.

What is the best eCommerce theme for digital products?

If youโ€™re an online seller offering digital and/or downloadable products, youโ€™ll want to use Easy Digital Downloads as your eCommerce solution. You can choose from a variety of themes that are optimized specifically for EDD stores, such as Themedd or Vendd.

Another high-quality, versatile, and user-friendly option is SeedProd. It includes seamless Easy Digital Downloads integration, making it easy to optimize both the appearance and performance of your digital store.

What is the best WordPress eCommerce theme for beginners?

If you need a beginner-friendly theme for your online store, SeedProd is among the top options. Thanks to the drag-and-drop page builder and extensive library of modules and content elements, you can easily customize your site without any coding. You can also import pre-made layouts and templates with a single click.

Are premium eCommerce themes worth the investment?

Premium themes often come with superior design, regular updates, and dedicated customer support, making them a worthwhile investment for serious online businesses. Many of the themes included in our list are freemium. You can start with the free version and then upgrade to a premium version to unlock more advanced features and customization options.

Are free eCommerce themes reliable?

While free themes can be a good starting point, they may lack some features and support available in premium options. If youโ€™re going to use a free eCommerce theme, itโ€™s best to choose one that is offered in the official WordPress Theme Directory, such as OceanWP.

Get the Best eCommerce WordPress Themes

Choosing the perfect eCommerce theme for your WordPress website can significantly impact your online success. By considering factors like design, responsiveness, and plugin compatibility, you can find a theme that aligns with your brand and enhances the user experience.

Use the list above to find the ideal solution for your specific business needs!

Still need to build your eCommerce site? Download Easy Digital Downloads to get yours set up within minutes:

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One comment

  1. Casey Cavanagh

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