13+ Best WordPress eCommerce Themes

Are you looking for the best WordPress eCommerce themes?

In addition to its overall look and feel, your website theme influences your store’s performance, functionality, and user experience. So choosing the right one is important.

But with so many options, deciding on one can be overwhelming. To make it easier, I’ve rounded up some of the best eCommerce themes for WordPress based on factors like popularity and reviews, features, pricing, and more.

🔎 In this article, I’ll cover:

Why Use a WordPress eCommerce Theme?

Having a visually appealing and user-friendly website is crucial for attracting customers and boosting sales. The WordPress Theme Directory offers a ton of themes that cater to different businesses and niches.

But it’s essential to choose one that is suitable for eCommerce and the type of business you have.

In my 10+ years as a digital marketer, a common mistake I see new online sellers make is underestimating the importance of their site design.

Unlike blogs or small starter sites, eCommerce sites have unique and sometimes complex requirements.

Choosing a flexible, powerful, and customizable WordPress theme built specifically for eCommerce sites can make all the difference.

What to Look for in eCommerce Themes

In your search for the best eCommerce theme for WordPress, it helps to consider some key factors.

• Purpose and niche: Identify the specific needs of your online shop, including whether there are certain features and functionality you’ll need. Ideally, you find a theme that aligns with your eCommerce niche. Many themes include pre-built templates and layouts designed for certain types of shops.
• Design and customization: Look for themes that offer plenty of design and customization options so you can easily incorporate your brand identity.
• Responsiveness: In today’s mobile-driven world, you need a fully responsive theme to provide a seamless experience across all devices. The majority of WordPress themes are responsive by default. But consider how it will look on mobile devices once you’ve added your products and other content.
• Speed and performance: Look for a lightweight theme to ensure fast loading times. The performance of your site can enhance the user experience and SEO, and boost your conversion rate.
• Plugin compatibility: Verify whether the theme is compatible with popular plugins you’ll use. For instance, your eCommerce plugin, marketing tools, etc.
• Support and updates: Choose a theme from a reputable developer who provides regular updates and excellent customer support.

Pricing will also likely play a role in your decision. Many of the best WordPress eCommerce themes include both free and premium versions.

13+ Best WordPress eCommerce Themes

Now that we’ve covered some important factors to consider, let’s explore the best eCommerce themes for WordPress.

To compile this list, I chose WordPress eCommerce themes that are:

• Highly rated
• Widely used
• Positively reviewed
• Feature-rich
• Easy to use and customize
• Optimized for performance

I used my own experience working with these WordPress themes, as well as the research, feedback, and opinions of other WordPress users and online sellers.

Additionally, I wanted to include options for every budget. This list has both free and paid options, as well as some freemium themes.

Finally, in addition to some general and multi-purpose WordPress eCommerce themes, I included a few options that are ideal for specific use cases and types of stores.

1. Astra

Astra is a lightweight and fast-loading theme that is perfect for eCommerce purposes. What I love most about this theme—and what makes it such a staple—is its versatility.

In addition to its seamless integration with eCommerce plugins like Easy Digital Downloads and WooCommerce, it also works with popular page builders like Elementor and Beaver Builder. You can create almost any design imaginable without touching a single line of code.

There are plenty of pre-built templates that span various eCommerce niches and industries. For instance, there are options for everything from eLearning and memberships to books and clothing stores.

Astra’s performance is also exceptional. In the past, I’ve had websites load noticeably faster after switching to it. Because Astra is highly customizable, you can easily tailor your site to suit your brand’s identity and branding.

🔑 Key Features

• 1+ million active WordPress installations
• 5-star rating
• 250+ premade templates
• Fast & lightweight ( >50KB on the frontend)
• Unlimited color options
• Mega menu
• Custom widgets
• Google fonts
• Custom widgets
• Translation ready

Why I Recommend Astra

Astra is a reliable, versatile, and performance-optimized WordPress theme with a proven track record. It’s user-friendly and has plenty of design and customization options. Between the seamless integration with popular plugins and an extensive library of pre-built templates, Astra has something for every type of online seller.

Pricing 💰

Astra offers both a free and premium version. The free version includes essential features, while the Pro version unlocks advanced options, premium templates, and white-label capabilities. Pricing for the Pro version starts at $49 per year.

2. SeedProd

While SeedProd is primarily known as a page builder, it also functions as a full-fledged WordPress theme. Its focus on lead generation and conversion optimization makes it an excellent choice for maximizing your business’s online presence.

I particularly like SeedProd’s drag-and-drop interface. With its professional theme templates and intuitive builder, you can create stunning product pages without any coding knowledge.

Its templates include high-quality layouts for building an online store, including homepages, landing pages, headers, footers, and sidebars.

You can preview your changes in real-time and add key site elements and modules, such as forms and testimonials.

🔑 Key Features

• Drag-and-drop builder
• Pre-made layouts
• 90+ blocks
• Landing page templates
• Theme and landing page builder
• Unlimited customization options
• Conversion tools
• Integrations for Easy Digital Downloads & WooCommerce

Why I Recommend SeedProd

SeedProd offers a streamlined approach to website building, prioritizing essential elements for capturing leads and driving sales.

I recommend it to any online seller wanting to optimize conversions and customize pages without any coding.

Pricing 💰

A free version of the SeedProd landing page builder is available. For access to all themes and features, you can upgrade to a SeedProd Pro plan, starting at $159.60 per year.

💡 Learn About SeedProd + Easy Digital Downloads Integration

3. Neve

If you’re looking for a fast, lightweight, and free theme that integrates with WooCommerce, Neve is a great option. It’s beginner-friendly, highly customizable, and provides excellent performance.

Its mobile-first approach ensures your online store looks beautiful on all devices. In addition, its minimalist design puts your products in the spotlight. Neve’s high level of compatibility with popular page builders also allows for easy customization and a hassle-free site-building process.

🔑 Key Features

• Drag & drop interface
• Header & footer builder
• Multiple blog layouts
• Compatible with popular page builders (Gutenberg, Elementor, Beaver Builder, etc.)
• Live customizer
• SEO-friendly
• Adobe Typekit fonts
• Custom backgrounds
• Mega menus

Why I Recommend Neve

Neve’s speed, simplicity, and SEO-friendliness are its standout features. It’s an excellent choice if you value performance and clean design.

While Neve doesn’t offer the same level of control as some other themes, it provides a good balance between simplicity and customization. However, advanced users might find the customization options somewhat limited compared to more feature-rich themes.

I think Neve is a really solid option for WooCommerce users who want a theme that is a bit more sophisticated than the popular Storefront theme.

Pricing 💰

There is a free version available. Premium plans start at $69 per year.

4. Divi

Divi is the official theme of the Elegant Themes Divi builder. The premium theme comes with an impressive module library and features suitable for any eCommerce business and niche.

Divi is known for its flexibility and design capabilities. You can choose from hundreds of ready-made layouts and templates. My favorite aspect is the visual front-end page builder that I find functions similarly to SeedProd.

You can customize every element of the site, from product pages to checkout flows, ensuring a truly personalized shopping experience.

🔑 Key Features

• Drag & drop visual page builder
• 200+ website templates
• Pre-built modules
• Global elements & style
• Inline text editing
• One-click importer & demo content
• Custom CSS
• SEO-friendly
• WooCommerce integration

Why I Recommend Divi

From complex layouts to intricate animations, Divi is a feature-rich eCommerce theme. While it offers endless possibilities, Divi’s learning curve might be steeper for beginners compared to some other themes.

I wouldn’t necessarily recommend it to small-scale sellers who are only offering a couple simple products. But it can be effective if you’re looking to get the most value possible from a theme and want a lot of customization and control.

Pricing 💰

You can start using Divi for $89 per year.

5. Ultra

Ultra is one of several versatile and modern themes offered by Themify. Designed for both general and eCommerce sites, Ultra has smart layout options and advanced design settings.

Its intuitive shop design makes it easy to showcase and highlight your products in the best possible way.

One of my favorite things about this theme is how simple it is to mix and match elements. You can tailor your site layout to fit your specific needs.

🔑 Key Features

• 60+ pre-designed demo sites & layouts
• Themify page builder
• Pricing tables & forms
• Multiple header styles
• 15 pre-set color options
• Custom styling
• Video backgrounds
• Mega menu
• Section scrolling

Why I Recommend Ultra

The theme’s ability to adapt to various design styles and its focus on speed make it a strong choice for many projects. Additionally, the pre-built skins and demos can streamline the website development process.

I recommend it to sellers starting out small but eventually plan to expand and build out their store.

Pricing 💰

Ultra plans start at $59, which includes 12 builder add-ons and one year of support. For $89, you can upgrade your plan and get access to other Themify themes, including Shoppe—another option on this list.

6. Storefront

Storefront is the official WooCommerce theme. It’s one of the fastest WooCommerce themes available, which is crucial for conversions and user experience.

The theme’s extensibility allows for customization without compromising performance. While Storefront might not offer the same level of pre-built design options as some other themes, it provides a flexible canvas for creating unique online stores.

It offers a simple, clean, and modern design.

Storefront’s speed, WooCommerce integration, and clean design are its standout features. It’s an excellent choice for businesses looking for a solid foundation for their online store.

🔑 Key Features

• Extensions & integrations
• Multiple layouts and color options
• Demo data importer
• Live Theme Customizer support
• Widget-ready areas

Why I Recommend Storefront

Storefront is my top recommendation for WooCommerce users.

Whereas themes like Themedd are built specifically for digital download sites, Storefront is the official WooCommerce theme that’s ideal for selling physical products.

Pricing 💰

Storefront is completely free to download and use. You can extend its functionality with premium extensions available from WooCommerce.

7. Themedd

If you sell digital products, Themedd is one of the best WordPress eCommerce themes. With seamless integration with Easy Digital Downloads, it’s the perfect option for building an online storefront for digital selling.

Built and maintained by the EDD team, this free theme offers a stunning way to display, promote, and sell eBooks, software, files, music, and other digital products with ease.

The grid-like layout boasts a modern and clean look. In addition to the download grid, Themedd includes aesthetically pleasing product download pages and a distraction free checkout.

🔑 Key Features

• Seamless integration with Easy Digital Downloads & EDD extensions
• Full width & slim page templates
• Mobile menu location
• Custom widgets
• 40+ color controls
• Distraction-free checkout
• Cart details

Why I Recommend Themedd

If you currently or plan to use Easy Digital Downloads, Themedd is worth using. It’s easy to use but packed with helpful features—especially when paired with EDD blocks and extensions.

It’s simple enough for beginners, but also highly extendable. I highly recommend it to anyone offering digital products or downloadable content on their site.

Pricing 💰

Themedd is a free theme.

8. Ommi (Thrive Theme Builder)

Thrive Suite offers a comprehensive eCommerce solution that includes built-in templates, tools, and features designed for optimizing your online store. While all its products are designed with eCommerce in mind, a stand-out option is Ommi, the new companion theme for Thrive Theme Builder.

The sleek, modern design helps give your site a warm and inviting feel. You can also choose from multiple product showcases and hundreds of pre-made templates, blocks, and customizable elements to build your dream eCommerce website.

🔑 Key Features

• Visual editor
• 9 pre-designed homepage templates
• 7 Silo page templates
• 133 Theme blocks
• 350+ Pre-designed landing pages
• Conversion-focused tools
• Customizable headers & footers
• 120 Pre-designed page sections
• 12 WooCommerce store templates
• A/B testing capabilities

Why I Recommend Ommi

I appreciate Ommi’s focus on conversion-focused design. The theme incorporates elements that encourage user interaction and guide visitors toward desired actions.

Additionally, the integration with Thrive Theme Builder offers customization flexibility. While Ommi is part of a larger ecosystem and requires the Thrive Suite, the investment can be justified if you’re looking for a host of marketing solutions.

Pricing 💰

Ommi is included with your Thrive Suite purchase, with plans starting at $299 per year. This includes all Thrive themes and tools.

9. OceanWP

OceanWP is one of the best WordPress themes out there. Highly extendable, this free multi-purpose theme integrates seamlessly with most popular page builders and other eCommerce plugins, including WooCommerce.

In addition to a sophisticated design, it provides a smooth user experience and multiple customization options, including demos and eCommerce templates.

🔑 Key Features

• Built-in templates & demos
• Lightweight & SEO-friendly
• Integration with popular page builder & eCommerce plugins
• Live customizer
• 100+ integrated Google Fonts
• Multiple header styles, backgrounds, and colors
• Navigation menu options
• Custom widgets
• Premium addons

Why I Recommend OceanWP

OceanWP’s speed, flexibility, and affordability are its standout features.

This versatile theme offers a solid foundation for building various types of websites, from simple blogs to complex online stores. Its clean and modern design aesthetics make it adaptable to different niches.

Pricing 💰

OceanWP offers a free version with essential features. For advanced options and premium templates, you can upgrade to the ECommerce Pro version, starting at $34 per year.

10. Shoppe

If you offer a lot of physical goods and products, Shoppe is a premium Themify theme powered by WooCommerce that’s worth checking out.

Shoppe includes a ton of helpful features and tools for eCommerce sites, including a quick product search, quick-look lightbox, product image zoom, and more.

You can also choose from various layout and styling options.

🔑 Key Features

• Custom layout creation
• Themify builder
• Seamless WooCommerce integration
• Ajax shopping cart
• Wishlist
• Lightbox & product search
• Product image zoom
• Responsive design

Why I Recommend Shoppe

Shoppe’s integration with Themify Builder provides flexibility in designing product pages and overall store layout. While Shoppe might be more specialized compared to some multi-purpose themes, it excels as a platform for online retailers.

Pricing 💰

You can get the Shoppe theme, plus a dozen add-ons, starting at $59. Shoppe is part of the Themify Master Club membership, which offers access to Shoppe and other themes like Ultra, starting at $89 per year.

11. Flatsome

Flatsome is a powerhouse for eCommerce themes, known for its versatility and design flexibility.

With a wide range of pre-built layouts, customizable elements, and powerful tools, Flatsome is an excellent option for creating a stunning WooCommerce store.

I’m particularly impressed by Flatsome’s UX Builder, which allows for intuitive drag-and-drop customization without compromising performance. There are also multiple demo shop themes to choose from.

The theme features modern, carefully crafted product pages, an optimized checkout process, and an impressive overall user experience. While Flatsome offers plenty of options, it might have a slightly steeper learning curve for those new to website building.

🔑 Key Features

• UX builder
• Element library
• Extensive customization options
• WooCommerce integration
• Optimized for speed and conversions
• Over 300,000 users
• One-click demo content

Why I Recommend Flatsome

If you sell physical products and use WooCommerce as your eCommerce solution, Flatsome is worth considering. I recommend it for any online business owner looking to build a modern and intuitive shop with plenty of customization options.

However, its complexity might be overwhelming for beginners. The theme can become resource-intensive for highly customized designs. If you want a straightforward theme without any bells or whistles, Flatsome probably isn’t the best option.

Pricing 💰

Flatsome is available on ThemeForest for a one-time purchase price of $59. Additional extensions and support packages are also available.

12. WoodMart

WoodMart is a premium WooCommerce theme known for its exceptional design and performance. It’s crafted with an eye for detail, offering a range of pre-designed templates and customization options to create captivating online stores.

Whether you’re selling fashion, electronics, or luxury goods, WoodMart provides the tools to showcase your products in the best possible light.

I’m particularly impressed by WoodMart’s focus on user experience. The theme incorporates features like AJAX product filters, quick view, and wishlist to enhance customer engagement.

Its performance optimization ensures fast loading times, even with large product catalogs. While WoodMart offers a ton of features, it might require a bit more technical knowledge to fully harness its potential.

🔑 Key Features

• High-performance
• Visual builder
• WooCommerce integration
• Extensive customization options
• Product filters and sorting
• Wishlist and compare features

Why I Recommend WoodMart

WoodMart is one of the best WordPress eCommerce themes for stores seeking a high-performance, visually stunning, and feature-rich theme. WoodMart’s strengths lie in its stunning design, performance optimization, and extensive features.

It’s an excellent choice for businesses looking to create a premium online store. However, the theme’s complexity might be overwhelming for beginners, and it might require additional plugins for certain functionalities.

Pricing 💰

WoodMart is available on ThemeForest for $59. Additional extensions and support packages are also available.

13. Hestia

Earlier, I mentioned Neve. Another one of ThemeIsle’s most popular offerings, Hestia is a highly-rated theme that boasts a modern and clean one-page design.

It’s fitting for just about any type of eCommerce site. It’s also optimized for speed and performance, meaning fast loading times and an optimal user experience.

Hestia is an excellent theme if you want something that is clean and sleek. I appreciate how lightweight and minimalist it is without skimping on any essential eCommerce features you expect in a WordPress theme for online businesses.

🔑 Key Features

• One-page & multi-page layouts
• Live customizer
• Starter sites
• Unlimited colors
• Lightweight and SEO-optimized
• Multiple layout options & navigation menus
• Customizable header
• Social media icons
• Compatible with page builders (Elementor, Beaver Builder, Visual Composer, etc.)
• Mega menus
• 200+ video tutorials

Why I Recommend Hestia

I appreciate Hestia’s minimalist approach and ease of use, and recommend it to online sellers looking for a distinct and straightforward design. The theme is easy to set up and customize, making it accessible to users of all skill levels.

Additionally, its compatibility with popular page builders allows for more advanced design options when needed. While Hestia might lack some advanced features for complex websites, it excels as a starting point for many projects.

Pricing 💰

Hestia is a free theme. A premium version is available starting at $199.

Niche eCommerce WordPress Themes

Many of the options in this list of best WordPress eCommerce themes are multi-purpose, meaning they can be used for a variety of different businesses.

But there are also some excellent niche-specific themes that are particularly useful for Easy Digital Downloads users.

Vendd

If you’re interested in starting a marketplace site for online selling, Vendd is one of the best WordPress eCommerce themes. Like Themedd, it’s free and designed specifically to integrate with Easy Digital Downloads.

• Full-featured marketplace theme
• Page templates
• Design options including logo uploader, colors, and background customizations
• Full-width layouts
• Full support for EDD Marketplace Bundle extensions
• Extended EDD support

It’s available to EDD users for free.

Hello! Commerce

Hello! Commerce is a stunning theme that can be used for a variety of websites, including eCommerce stores. Fully compatible with Easy Digital Downloads and WooCommerce, it’s an awesome theme for online selling.

This Genesis child theme, powered by brandID, is easy to customize and provides a simple setup for a full shopping cart and shop page.

🔑 Key Features

• Blocked-based widget areas
• One-click setup wizard
• Custom starter pages
• Customizer controls
• Starter pages
• Demo content
• Easy Digital Downloads ready

Pricing: Hello! Commerce is available for $139.

Digital Downloads Pro

If you want to start selling online but don’t have a website or store set up yet, Digital Downloads Pro can help you launch your business in no time.

This premium theme comes with Easy Digital Downloads already integrated. The combination provides an aesthetically pleasing site with all the eCommerce features and tools you need to start monetizing your content.

🔑 Key Features

• Three unique theme options
• Block patterns
• Drag-and-drop page sections
• Block-based widget areas
• One-click setup wizard
• Customizer controls
• Google Fonts
• Customizable logo
• Custom starter pages
• Demo content

Pricing: You can purchase Digital Downloads Pro for $127.

Coaching Pro

Backed by brandID, Coaching Pro is a premium WordPress/EDD theme designed to help you grow your coaching business and land new clients. It comes packed with powerful features and tools for driving traffic to your website.

Podcast Pro

Another impressive eCommerce theme from brandID that works seamlessly with Easy Digital Downloads: Podcast Pro.

As the name suggests, this theme offers an ideal solution for showcasing, promoting, and monetizing podcast episodes. It includes video and blog capabilities so you can deliver multiple forms of media to your audience, all on a website customized to your specific needs and branding.

Stocky

Stocky is a premium stock photography marketplace theme for WordPress. It has tons of features, tools, and customization options that help you sell your stock photos online with ease.

It’s easy to set up and use. You can get your theme set up in a matter of minutes. Stocky comes with the Easy Digital Downloads plugin and lets you connect to popular gateways to accept online payments, including Stripe and PayPal.

Verdict: Best WordPress eCommerce Themes

When it comes to choosing the best WordPress eCommerce themes, there is no one-size-fits-all solution. The best choice depends on several factors.

Overall, you can’t go wrong with a theme like Astra. It’s powerful, flexible, feature-rich, and highly customizable. It’s one of the best multi-purpose themes out there, especially for free.

For eCommerce-specific free WordPress themes, the best options are Themedd (for selling digital products with Easy Digital Downloads) and Storefront (for selling physical goods with WooCommerce).

If you’re looking for a premium WordPress theme that includes extra tools, my favorites are SeedProd, Ommi, and Divi.

FAQs on Best WordPress eCommerce Themes

Let’s wrap up by answering some frequently asked questions.

Get the Best WordPress eCommerce Themes

Choosing the perfect eCommerce theme for your WordPress website can significantly impact your online success. By considering factors like design, responsiveness, and plugin compatibility, you can find a theme that aligns with your brand and enhances the user experience.

Still need to build your eCommerce site? Download Easy Digital Downloads to get yours set up within minutes.

Want more ways to enhance your eCommerce site? Check out the best ways to create a better eCommerce customer experience!

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