Gumroad takes 10% plus $0.50 of every sale you make. Sell through its Discover marketplace and that jumps to 30%.
For a first product, that’s a fair trade for zero setup. Once you’re selling steadily, it’s the most expensive line on your income statement.
The best Gumroad alternatives fall into two camps. WordPress plugins like Easy Digital Downloads (EDD) let you sell from a site you own with no platform fee. Hosted platforms like Payhip and Sellfy give you Gumroad’s convenience at a lower cut.
In this guide, you’ll get current pricing for ten options, a side-by-side cost comparison, and a simple way to pick the right one.
- Key Takeaways
- What Does Gumroad Actually Cost in 2026?
- Why Sellers Look for Gumroad Alternatives
- Gumroad Alternatives at a Glance
- What You'd Actually Pay: Platform Fees at $2,500 a Month
- Best Gumroad Alternatives for WordPress Sites
- Best Hosted Gumroad Alternatives
- How to Choose the Right Gumroad Alternative
- When Gumroad Still Makes Sense
- FAQs About Switching From Gumroad
- Keep What You Earn: Make the Switch From Gumroad
Key Takeaways
- Gumroad’s real cost: 10% plus $0.50 per direct sale, 30% on Discover, with card processing charged on top.
- WordPress keeps the most: Easy Digital Downloads with an Extended Pass has no platform fee, at any sales volume.
- Hosted has a ceiling: Payhip and Sellfy are the cheapest hosted options, but you’re still renting your storefront.
- Match the tool to the product: Courses, memberships, and software each have a purpose-built option below.
What Does Gumroad Actually Cost in 2026?
Gumroad takes 10% plus $0.50 of every direct sale, meaning sales from your own links or profile. Sales that come through Gumroad Discover, its built-in marketplace, are charged a flat 30%. There’s no monthly fee. Card processing is charged separately on direct sales, roughly 2.9% plus $0.30 per transaction through Stripe.
That means a $50 direct sale costs you about $7.25 before you see a cent. A $50 Discover sale costs you $15.
A few more details worth knowing:
- Refunds don’t return fees. If you refund a customer, Gumroad keeps its platform fee and the processing fee.
- Payouts to US bank accounts are free. International payouts often go through PayPal, which adds its own receiving fee.
- Gumroad became a merchant of record in January 2025. It now collects and remits sales tax and VAT worldwide on your behalf. That’s a genuine plus, and one to weigh honestly against the alternatives below.
- PayPal was interrupted in late 2024. Gumroad lost PayPal payouts in October 2024 and restored them in early 2025. If a payment partner matters to your customers, it’s worth knowing that history.
You can confirm all of this on Gumroad’s pricing page.
Why Sellers Look for Gumroad Alternatives
The fee is the headline, but it isn’t the whole story. Sellers who leave Gumroad usually name a mix of these:
- The cut never shrinks: 10% at $500 a month is $50. At $5,000 a month, it’s $500, every month, forever.
- Discover costs 30%: The marketplace that helps you get found takes nearly a third of every sale it brings you.
- Limited branding: You get a profile page and a checkout in Gumroad’s layout, not a store that looks like your business.
- The checkout isn’t yours: Your customers buy on Gumroad’s domain, in Gumroad’s layout. You can export the list, but the storefront stays with the platform.
- Discount codes are per product: You can’t run one code across your whole catalog.
- Licensing is basic: Gumroad’s license keys can activate and deactivate, but they don’t deliver software updates.
The good news? None of this locks you in. Your products and your customer list can come with you.
For a side-by-side view of how EDD stacks up specifically, see the Easy Digital Downloads vs. Gumroad comparison.
Gumroad Alternatives at a Glance
All prices verified September 2026. “Platform fee” means what the tool itself charges per sale. Card processing (typically 2.9% plus $0.30) is extra unless noted.
| Alternative | Starting price | Platform fee | Best for | Type |
|---|---|---|---|---|
| Gumroad (baseline) | Free | 10% plus $0.50 direct, 30% Discover | Your very first product | Hosted |
| Easy Digital Downloads | Free; passes from $99.50/yr | 3% on the free plugin, 0% with an Extended Pass or higher | Digital products, software, subscriptions | WordPress |
| WP Simple Pay | Free; Pro from $49.50/yr | 3% on Lite, 0% on Pro | Single products and donations | WordPress |
| WPForms | Free; Pro from $199.50/yr | 3% on Lite, 0% on Pro | Order forms for a few products | WordPress |
| MemberPress | $199.50/yr | 4.9% on Launch, 0% on higher plans | Memberships and drip content | WordPress |
| LearnDash | $259/yr | 0% | Full online courses | WordPress |
| Payhip | Free; paid from $29/mo | 5%, 2%, or 0% by plan | Closest hosted match to Gumroad | Hosted |
| Sellfy | $22/mo (annual) | 0% | Digital plus print-on-demand | Hosted |
| Lemon Squeezy | Free | 5% plus $0.50 (processing included) | Software and SaaS, tax handled | Hosted |
| Podia | $42/mo | 5% on Mover, 0% on higher plans | Courses, coaching, communities | Hosted |
| Teachable | $29/mo (annual) | 7.5% on Starter, 0% on higher plans | Structured courses | Hosted |
What You’d Actually Pay: Platform Fees at $2,500 a Month
Percentages hide the real number. So let’s use one scenario for everything: 50 sales of a $50 product per month, or $2,500 in revenue.
The table shows what each platform keeps in subscription cost plus its own fee. Card processing is left out, since you pay it everywhere, except where a platform bundles it in.
| Platform | Monthly platform cost |
|---|---|
| Gumroad direct | $275 (plus about $87 in card processing) |
| Gumroad Discover | $750 (processing included) |
| Easy Digital Downloads with an Extended Pass | About $17 (pass billed annually) |
| Easy Digital Downloads free plugin | $75 (3% Stripe fee) |
| WP Simple Pay Pro | About $4 |
| WPForms Pro | About $17 |
| MemberPress Launch | About $139 (subscription plus 4.9%) |
| LearnDash Essentials | About $22 |
| Payhip Free | $125 |
| Payhip Plus | $79 ($29 plus 2%) |
| Sellfy Starter | $22 |
| Lemon Squeezy | $150 (processing included) |
| Podia Mover | $167 ($42 plus 5%) |
| Teachable Starter | $216.50 ($29 plus 7.5%) |
Every WordPress option on the list beats Gumroad by $130 or more a month at this volume. Easy Digital Downloads with a pass saves you roughly $3,000 a year. And because Gumroad’s cut is a percentage, the gap only grows as you do.
Want to trim the card processing line too? See our guide to reducing credit card processing fees in WordPress.
Best Gumroad Alternatives for WordPress Sites
Already have a WordPress site, or willing to set one up? These five plug straight in. You own the store and everything in it.
1. Easy Digital Downloads
If you’re looking for a Gumroad alternative for selling digital products, Easy Digital Downloads is the closest match on WordPress and the one we’d recommend first. It’s built for exactly what Gumroad sellers sell: downloads, ebooks, templates, software, and subscriptions.

Where Gumroad gives you a profile page, EDD gives you a full store on your own domain. You control how the store looks and you hold every customer record. You can export products, subscriptions, and customers to CSV whenever you like.
A few things EDD does that Gumroad can’t:
- Discount codes that work across products, not one code per item
- Software licensing with license keys that deliver automatic updates to your customers
- Recurring payments for subscriptions and memberships with full renewal control
- Multiple payment gateways including Stripe, PayPal, Apple Pay, and Google Pay
- Built-in EU VAT handling for sellers with European customers
The free plugin covers a complete store. It adds a 3% fee on Stripe payments, which is removed when you activate an Extended Pass or higher. Passes start at $99.50 a year and unlock features like Recurring Payments, Software Licensing, and email marketing integrations. There’s a 14-day money-back guarantee.
For hosting, we recommend Levamo, which offers managed WordPress hosting tuned for EDD stores.
👍 Pros: No platform fee with a pass, full data ownership, purpose-built for digital goods, 50,000+ stores.
❎ Cons: You manage your own WordPress site. Tax handling is yours to set up, though the EU VAT feature does the heavy lifting.
See how ThemeSelection left a marketplace for EDD, or walk through how to sell digital products in WordPress step by step.
2. WP Simple Pay
WP Simple Pay is the pick when you sell one thing, or a handful of things, and don’t want a cart at all. It creates Stripe payment forms you can drop on any page.

Think a single ebook, a coaching session, or a donation button. Customers pay through Stripe Checkout, which supports cards, Apple Pay, Google Pay, and regional methods like iDEAL. The Lite version now handles subscriptions too, not just one-time payments.
The free Lite plugin charges a 3% fee on each transaction. Upgrade to Pro, starting at $49.50 a year, and the fee disappears. Pro also adds on-site forms, coupon codes, and buy-now-pay-later options like Klarna and Afterpay.
Pros: Fastest setup on this list, no cart to configure, cheapest paid tier of any tool here.
Cons: Stripe only. No product catalog or file delivery, so it’s not a fit for a growing store.
3. WPForms
WPForms is a form builder first, but its order and payment forms make it a practical Gumroad alternative for selling a few products. If you already use it for contact forms, you may not need anything else.

The drag-and-drop builder includes order form templates with product fields, quantity selectors, and conditional logic. You can connect Stripe, PayPal, or Square and collect payment right inside the form.
WPForms Lite is free but adds a 3% platform fee on Stripe payments. The Pro license, at $199.50 a year, removes the fee and unlocks PayPal and Square. Like EDD, there’s no percentage cut on Pro. You pay your card processor and nothing else.
Pros: Great if forms are already part of your site, 2,000+ templates, strong conditional logic.
Cons: No shopping cart, file delivery, or customer accounts. It’s a form, not a store.
4. MemberPress
MemberPress is the WordPress standard for pay-walled content, memberships, and drip courses. If your Gumroad products are really access to something ongoing, this is the shape you want.

You set up membership levels, protect posts and pages by level, and drip content on a schedule. It includes a course builder, quizzes, and member tracking. Subscriptions run through Stripe, PayPal, or Authorize.net.
There’s no free version. The Launch plan is $199.50 a year and carries a 4.9% transaction fee. Growth ($349.50) and Scale ($499.50) drop the fee to 0%. All plans come with a 14-day money-back guarantee.
Pros: Most complete membership toolkit on WordPress, built-in courses, mature integrations.
Cons: The entry plan’s 4.9% fee stings at volume. Overkill if you just sell downloads.
If memberships are your main product, our WordPress membership plugin comparison goes deeper.
5. LearnDash
LearnDash is a full learning management system (LMS) for WordPress. Gumroad can sell a video file. LearnDash can deliver a structured course with lessons, quizzes, certificates, and progress tracking.

The drag-and-drop course builder supports video, audio, and downloadable materials. You get gradebooks, badges, and drip scheduling. Payments run through Stripe, PayPal, or 2Checkout, or through EDD if you want a proper storefront in front of your courses.
LearnDash is now sold through Liquid Web. The Essentials plan starts at $259 a year for one site, with a 48-hour free trial. There’s no free version.
Pros: True LMS depth, no transaction fee, pairs well with EDD for checkout.
Cons: Pricier than the other WordPress options. Course-only, so not a fit for downloads.
For a broader look at course selling, see features for selling digital courses.
Best Hosted Gumroad Alternatives
Don’t have a website, or don’t want to run one? These five host everything for you, the same way Gumroad does. Two of them, Payhip and Lemon Squeezy, are free Gumroad alternatives to start with, charging only a per-sale fee.
The trade-off is the same as Gumroad’s: convenience now, a platform fee or subscription forever, and a storefront you rent rather than own.
6. Payhip
Payhip is the most direct Gumroad replacement on this list. It sells digital downloads, courses, memberships, and physical goods from a hosted storefront, and it has its own marketplace for discovery, with no extra fee for sales that come through it.
You get a store builder, coupon codes, affiliate tools, email marketing, and pay-what-you-want pricing. Payments go through PayPal and Stripe.
The Free plan has no monthly cost and a 5% fee per sale. Plus is $29 a month with a 2% fee. Pro is $99 a month with 0%. Every plan includes every feature, so you’re only paying to lower the cut.
Pros: Free to start, half of Gumroad’s fee, marketplace included, familiar workflow for Gumroad sellers.
Cons: Still a percentage until you pay $99 a month. Limited design control compared to your own site.
7. Sellfy
Sellfy is a hosted storefront for digital products, print-on-demand merchandise, and subscriptions. Its biggest selling point against Gumroad is simple: 0% platform fees on every plan.
You pick a theme, upload products, and Sellfy handles delivery. Marketing tools include discount codes, upselling, email integrations, and pixel tracking for ads. The print-on-demand option lets you add merch without holding inventory.
There’s no free plan. Starter is $22 a month billed annually, or $29 month to month. Business is $59 and Premium is $119 on annual billing. You get a 14-day free trial and a 30-day money-back guarantee.
Pros: No transaction fee, print-on-demand built in, quick setup.
Cons: Subscription from day one, fewer customization options than WordPress, no free tier.
We’ve compared it directly in Easy Digital Downloads vs. Etsy vs. Sellfy.
8. Lemon Squeezy
Lemon Squeezy is a hosted checkout and storefront built for software, SaaS, and digital products. Like Gumroad, it acts as your merchant of record, so it handles sales tax and VAT worldwide.
It includes license key generation, subscription billing, a customer portal, and email marketing. Developers like it for its API and webhooks.
Pricing is one number: 5% plus $0.50 per transaction, with card processing included. There’s no monthly fee, which makes it a free Gumroad alternative until you sell something.
One thing to know: Stripe acquired Lemon Squeezy in 2024 and is moving merchants to a new product called Stripe Managed Payments. Lemon Squeezy is still accepting new sellers as of this writing, but check its blog for the latest before you build on it.
Pros: Half of Gumroad’s fee, tax handled for you, strong licensing for software sellers.
Cons: Platform in transition. Still a percentage of every sale.
9. Podia
Podia is an all-in-one platform for courses, coaching, digital downloads, and communities, with a website builder and email marketing included. It’s aimed at solo creators who want one login for everything.
You can sell downloads and courses side by side, run a paid community, and send email campaigns from the same dashboard.
There’s no free plan, but you get a 30-day free trial. The Mover plan is $42 a month with a 5% transaction fee. Shaker is $84 a month with 0%, and Earthquaker is $150 with 0%.
Pros: Website, email, courses, and store in one place. Clean interface.
Cons: The entry plan takes 5% on top of $42 a month. Less flexible than a WordPress stack.
10. Teachable
Teachable is a hosted course platform. If your Gumroad products are video lessons, it gives them structure: modules, quizzes, certificates, and student progress tracking.
You get a course builder, landing pages, coupons, email automation, and an affiliate program. Teachable also acts as merchant of record and handles tax.
Teachable no longer offers a free plan. Starter is $29 a month billed annually ($39 monthly) and carries a 7.5% transaction fee. Builder is $69 a month annually with 0%, and Growth is $139. Every plan includes a 7-day free trial and a 30-day guarantee.
Pros: Polished student experience, tax handled, affiliate tools included.
Cons: The 7.5% Starter fee is the highest on this list. Courses only.
How to Choose the Right Gumroad Alternative
Four questions get you to an answer fast.
- Do you already have a WordPress site? If yes, a plugin is almost always cheaper and gives you more control. Easy Digital Downloads for downloads and software, MemberPress for memberships, LearnDash for courses. If no, and you don’t want one, start with Payhip or Sellfy.
- What are you actually selling? Downloads and software point to EDD or Payhip. Memberships point to MemberPress or Podia. Structured courses point to LearnDash or Teachable. One product with no cart points to WP Simple Pay.
- Do you want someone else to handle sales tax? Gumroad, Lemon Squeezy, and Teachable act as merchant of record. On WordPress, EDD’s EU VAT feature handles European tax, and US sales tax is set up through your gateway or a tax plugin. It’s more setup, and it’s part of why the fee is lower.
- How much do you sell each month? Under a few hundred dollars, Gumroad’s convenience may still win. Past about $1,000 a month, a $200 annual pass pays for itself many times over. Use the $2,500 table above and scale it to your numbers.
Still weighing marketplaces against your own store? Our guide to selling through your own store vs. a marketplace covers the broader decision, and our marketplace alternatives roundup looks past Gumroad specifically.
When Gumroad Still Makes Sense
Gumroad isn’t a bad product. It’s an expensive one at scale.
If you’re launching your first product, selling under a few hundred dollars a month, and have no time for setup, staying put is a reasonable call. Tax is handled and payouts are simple. You’ll be live in an afternoon.
The trick is to set a trigger. Pick a monthly revenue number, say $1,000, and when you hit it, come back to this list. At that point Gumroad’s fee is costing you more each year than any tool here.
FAQs About Switching From Gumroad
What percentage does Gumroad take?
Gumroad takes 10% plus $0.50 of every direct sale, meaning sales from your own links or profile page. Sales that come through Gumroad Discover, its marketplace, are charged a flat 30%. Card processing fees of roughly 2.9% plus $0.30 are added on top of direct sales. There is no monthly subscription.
What is the best free Gumroad alternative?
For WordPress users, the free Easy Digital Downloads plugin runs a complete store with a 3% fee on Stripe payments, which an Extended Pass or higher removes. For a hosted option with no monthly cost, Payhip’s Free plan charges 5% per sale.
Which Gumroad alternative has no transaction fees?
Easy Digital Downloads with an Extended Pass or higher, Sellfy, and LearnDash charge no platform fee on any plan. WP Simple Pay Pro and WPForms Pro also charge 0%. Payhip, Podia, Teachable, and MemberPress reach 0% only on their higher tiers. You’ll still pay your card processor with every tool.
Is Gumroad worth it in 2026?
Gumroad is worth it for a first product or for sellers under a few hundred dollars a month, because setup is instant and tax is handled. Once you sell around $1,000 a month or more, its 10% plus $0.50 fee costs more per year than a WordPress pass or a hosted subscription, and switching pays for itself quickly.
Can I move my products and customers off Gumroad?
Yes. Gumroad lets you export your customer list and sales history as a CSV, and you can download your product files. There’s no automatic import into other platforms, so you’ll recreate each product listing by hand. Our guide to migrating from Gumroad to WordPress walks through every step.
Does Gumroad still support PayPal?
Yes. PayPal suspended its service with Gumroad in October 2024, which cut off PayPal payouts for sellers, and Gumroad expanded direct bank transfers in response. PayPal restored the partnership in early 2025. Both checkout and payouts through PayPal work again, though the interruption is a reminder that hosted platforms depend on partners you don’t control.
What is a merchant of record, and do I need one?
A merchant of record is the legal seller in a transaction. It collects and remits sales tax and VAT for you. Gumroad, Lemon Squeezy, and Teachable act as merchant of record, which is convenient but built into their fees. On WordPress, you’re the merchant, and tools like EDD’s built-in EU VAT handling cover the hardest part.
Keep What You Earn: Make the Switch From Gumroad
Gumroad got you started. It doesn’t have to be where you stay.
If you’re on WordPress, Easy Digital Downloads gives you a store you own with no platform fee once you have a pass. If you’d rather stay hosted, Payhip and Sellfy will cut your costs today. Either way, you’ll keep more of what you earn.
Want help making the move? Fill out our migration form and we’ll help you get set up.
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