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Best Online Form Builders for WordPress eCommerce Sites

Looking for the best online form builders for your eCommerce site?

Running an online store on WordPress opens a world of possibilities, but capturing leads, processing orders, and engaging customers often depends on effective forms.

That’s where online form builders come in. These powerful plugins integrate seamlessly with your WordPress website, giving you the tools to craft engaging and functional forms for every need.

🔎 In this article, I’ll cover:

Why Use Online Form Builders?

There are so many use cases for online form builders that make them a must for eCommerce sites. Form builders allow you to easily create beautiful and interactive forms without any HTML, CSS, or coding knowledge.

Whether it’s a simple contact form, a detailed customer survey, or even a complex order or conversational form, these plugins empower you to build it all.

Benefits of using form builders:

  • Improved efficiency: Save time and resources compared to custom coding or hiring developers.
  • Enhanced user experience: Design user-friendly forms that are easy to fill out and submit.
  • Increased engagement: Capture valuable leads, collect feedback, and boost communication with customers.
  • Streamlined workflows: Integrate forms with your email marketing software, CRM, and payment gateways.
  • Data collection & analysis: Gather valuable insights into customer behavior and preferences.

What to Look for in Online Form Builders

The best online form builders depend on the type of business you have, your budget, and the specific features you need. There are a wide variety of web form builders to choose from.

For instance, Google Forms, Zoho Forms, Microsoft Forms, Wufoo, and Formstack are all non-WordPress-specific options that can be useful for team collaboration. Others such as Typeform, Cognito Forms, and Formsite can be helpful for conversational forms and conversion rate analysis.

However, if you have a WordPress site, I recommend you get a form builder plugin that offers an all-in-one solution and integrates seamlessly with your online store.

Some key factors to look for in WordPress form builder plugins include easy usability, drag-and-drop form creation, and a range of form fields and question types. It’s also smart to find one that includes marketing integrations with popular email marketing and CRM platforms like Mailchimp, Hubspot, Salesforce, etc.

If you plan to process payments directly through your forms, you’ll want to consider which payment gateway integrations the plugin supports.

Finally, look for an online form builder with built-in analytics and reporting. That way, you’ll be able to collect and analyze data from form submissions in real-time.

Best WordPress Online Form Builders

Ready to jump into the list of the best online form builders for WordPress sites? Below is a list of the top plugins to consider for your eCommerce site.

Form BuilderFree PlanPricingBest For
WPForms$39.60/yrBest overall form builder
Gravity Forms$59/yrBuilding custom forms
Formidable Forms$39.50/yrAdvanced forms & data collection
Ninja Forms$99/yrBasic forms with option for added complexity
Jotform$39/moExtensive template selection & non-WordPress options

1. WPForms

The WPForms website; one of the best online form builders for WordPress.

The gold standard of WordPress form plugins, WPForms is renowned for its user-friendly interface and powerful features. The plugin has 5+ million active WordPress installations!

It’s perfect for eCommerce stores of all sizes, from beginners to seasoned experts. WPForms makes form-building as simple and easy as possible.

You can use it to create order forms, add payment integrations and coupon code fields, implement abandoned cart recovery, user registration, and more. There are also tons of customization options for your form designs as well as features to help you collect data and boost lead generation success.

It lets you design, customize, and use forms in pop-ups, on landing pages, and across your site. Once you create the forms, you can share them on social media or embed them on your WordPress site via shortcode or the WPForms block.

🔑 Key Features

  • Unlimited forms
  • Drag-and-drop builder with 1,400+ form templates
  • Conditional logic, multi-page forms, progress bars & file uploads
  • Payment integrations with Stripe, PayPal, Square, etc.
  • Anti-spam & security features
  • GDPR-compliant data storage
  • Advanced & powerful forms like surveys, quizzes, multi-step forms & registration forms
  • Google Sheets integration
  • Seamless integrations with popular eCommerce platforms like WooCommerce & Easy Digital Downloads as well as tools for email notifications & email automation
  • Comprehensive reporting & analytics

Pricing: WPForms is a freemium drag-and-drop form builder with a Lite version and several paid plans starting at $39.50 per year.

2. Gravity Forms

The Gravity Forms website.

Gravity Forms is a premium form builder known for its custom-building features and flexibility. It offers file upload forms, multi-step checkout processes, user-submitted product reviews, and advanced data collection.

While it doesn’t have nearly as many template options as other plugins on this list, Gravity Forms does offer an impressive selection of add-ons.

If you’re looking for a free online form builder, this likely won’t be the solution for you. But it can be ideal for large businesses or users who need complex forms with a high degree of customization.

🔑 Key Features

  • Intuitive visual form builder with a plethora of field types & add-ons
  • Powerful conditional logic & payment integrations
  • Multi-page forms
  • User registration & form editing by logged-in users
  • Seamless integrations with various eCommerce platforms & marketing tools

Pricing: Gravity Forms plans start at $59 per year for a single site license.

3. Formidable Forms

The Formidable Forms website.

Formidable Forms is a versatile form builder that offers both easy-to-use and advanced features. Similar to WPForms, you can use it to design forms with ease.

That includes everything from order and contact forms to quizzes and polls.

One area where Formidable Forms really excels is the ability to display form data that you collect from respondents in aesthetically pleasing ways. For example, you can choose from charts, graphs, directories, listings, etc.

🔑 Key Features

  • Drag-and-drop builder with various field types & layouts
  • 200+ form templates
  • App builder
  • Form calculation feature
  • Stripe payments
  • Ability to track form views, user interactions & form responses with ease
  • Strong integrations with marketing tools & eCommerce platforms

Pricing: Formidable Forms has a freemium model with a Lite version and paid plans starting at $39 per year.

4. Ninja Forms

The Ninja Forms website.

Ninja Forms is a user-friendly form builder with a focus on simplicity and affordability. It is a straightforward form builder tool that you can use for simple product order forms, contact forms for customer inquiries, newsletter subscriptions, and basic data collection.

It’s ideal for beginners or smaller businesses looking for basic forms without a steep learning curve.

🔑 Key Features

  • Drag-and-drop interface with essential field types
  • Basic conditional logic, payment integrations, & file uploads
  • Easy integration with Zoho, AWeber, Mailchimp, Get Response, etc.
  • Clean & intuitive interface for faster form creation
  • Premium addons
  • Dev Mode customization
  • Form calculations

Pricing: There is a free version with limited features. Pricing for premium Ninja Forms plans starts at $99 per year.

5. Jotform

The Jotform free online form builder website.

Jotform is a cloud-based form builder with a vast library of templates and features. While it’s not specific to WordPress, it deserves a spot on this list thanks to its expansive collection of its form templates and simple usability.

It’s ideal for users who need a wide range of templates and integrations beyond WordPress functionality. Jotform also offers online payment processing, advanced surveys and customer feedback forms, and mobile-friendly purchase experiences.

🔑 Key Features

  • Drag-and-drop interface
  • 10k+ form templates & field types
  • HIPAA-compliant forms
  • Conditional logic, payment integrations, file uploads, & advanced reporting
  • Integrations with payment gateways, marketing tools, & other external services (Zapier, Slack, etc.)
  • Mobile-friendly forms & offline form submission capabilities

Pricing: Jotform offers a limited free plan and paid plans starting at $34 per month when billed annually.

FAQs About Online Form Builders

Let’s wrap up with some frequently asked questions about online form builders.

What’s the best overall WordPress form plugin?

WPForms is the best overall online form builder plugin for WordPress. It excels in user-friendliness, affordability, and eCommerce-specific features. However, other form builders might be better suited for complex needs or unique requirements. Carefully review each option before making your choice.

Can I use these form builders with Easy Digital Downloads?

Yes. The above form builders integrate seamlessly with Easy Digital Downloads and other WordPress eCommerce plugins. You can combine them to create powerful product order forms, capture customer information, and streamline your eCommerce operations.

Combine WPForms & Easy Digital Downloads

With so many online form builders available, choosing the right one depends on your specific needs and budget. Consider your eCommerce focus, desired features, and level of expertise to make the best decision. Ultimately, any of these top contenders can significantly improve your customer interactions and boost your online sales.

Don’t have an online store yet? Download Easy Digital Downloads to get started in no time:

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