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The definitive list of digital products you can sell

The definitive list of digital products you can sell

It’s the age of the digital product. If you’ve got a bit of passion and some skills or knowledge in a certain area, there’s probably a way to monetize it!

Stuck for ideas? You might be surprised by your options. The truth is, the endless possibilities for what you can create and sell as a digital product might actually be so overwhelming that you end up stuck in analysis paralysis! Ahh, the paradox of choice. If you want to make some extra money or start a digital product store, though, having options isn’t necessarily a bad thing!

In this article, we’ve expanded on the 12 most popular digital products you can sell online and put together an exhaustive list of digital products you can sell to help spark your imagination, show you options you might not have thought of, and ultimately, help you earn some income with your expertise!


eBooks have been sold online since the beginning of eCommerce, but what makes them so popular? Well, for one thing, they’re easy to create and distribute; plus, customers can easily buy and consume them using a variety of platforms.

So, what kind of eBooks can you sell? Here are a few ideas:

  • Fiction
  • Nonfiction
    • Biographies
    • Commentary
    • Creative nonfiction
    • Critique
    • Do it yourself (DIY) books
    • Essays
    • History
    • Journalism
    • Law
    • Manuals
    • Manuscripts
    • Memoirs
    • Philosophy
    • Poetry
    • Recipe books
    • Reference books
    • Religion
    • Reports
    • Self-help
    • Scientific writing
    • Songbooks
    • Textbooks
    • Travel guides

If you want to learn more about selling eBooks, check out our post about it over here.


With digital life taking over the world, software continues to be a prime digital product category, with growing opportunities. Creating software isn’t necessarily as simple as creating eBooks can be, but if you know how to code, there are a variety of ways to monetize your skills!

Some popular software products include:

  • Blogging themes
  • Bootstrap templates
  • Desktop software
  • Digital course themes
  • eCommerce themes
  • Email and newsletter templates
  • Forum themes
  • HTML5 templates
  • Landing page templates
  • Marketing themes
  • Mobile apps
  • Muse templates
  • CMS themes
  • Plugins
  • PSD templates
  • Shopify themes
  • Sketch templates
  • Specialty page templates
  • Static site generators
  • TypeEngine themes
  • Video games
  • Web apps
  • WordPress themes

Other code-based products

  • .NET templates
  • Code snippets
  • CSS templates
  • Edge Animate templates
  • HTML5
  • JavaScript templates
  • Mobile design templates
  • PHP Script
  • PrestaShop plugins
  • Skins
  • WordPress plugins

Interested in selling software? We wrote a post about it here.


Let’s be honest – video content rules the internet! If you’ve got the drive and a few basic tools, you can make entire bodies of work (and entire websites) out of video content.

So, what kind of videos can you make? Consider these common types:

  • Animations
  • Behind-the-scenes footage
  • Commentary
  • Drone footage
  • Educational videos
  • Event coverage
  • How-to videos
  • Interviews
  • Presentations
  • Product demonstrations, reviews, and unboxings
  • Stock footage
  • Tutorials
  • Vlogs
  • Webinars

Video editing and motion graphics

  • After Effects project files
  • Apple Motion templates
  • Cinema 4D templates
  • Flash elements
  • Logo reveals
  • Lower thirds
  • Motion graphics
  • Motion presets
  • Overlay textures
  • Premiere Pro templates
  • Social media video templates
  • Text presets
  • Titles
  • Video effects and transitions

Do you create video content or related products? Check out our post on selling video.

Audio and music

From audiobooks and subscription-based podcasts and lectures, to musical samples, sound effects, and royalty-free music, audio and music products can be useful in just about any niche. Not only that; demand for audio and music content continues to grow alongside a society that is increasingly on-the-go!

Looking for some inspiration when it comes to audio and music product types? Here’s a list:

  • Audio logos & IDs
  • Audiobooks
  • Background music
  • Foreign language lessons
  • Karaoke backing tracks
  • Music albums
  • Music creation kits
  • Music packs
  • Music production templates and project files
  • Musical samples
  • Original music
  • Podcasts
  • Recorded lectures
  • Relaxing background noises
  • Royalty-free music
  • Sound effects
  • Source files

If you’re looking to sell your own audio or music products, refer to this post for some extra guidance!


Downloadable images have been around for a while, with high-quality stock photos being one of the most in-demand kinds of digital products available. Photographs can be sold through photo marketplaces and individual websites, or created on-demand as a service.

Here are just a few of the more common types of photographs that are sold as digital products:

  • Backgrounds
  • Digital prints
    • Home decor
    • Wall art
  • Drone images
  • Editorial images
  • Event photos
  • Portraits
  • Stock photos
    • Animals
    • Architecture
    • Beaches
    • Business
    • Celebrity
    • Cities
    • Family
    • Fashion
    • Flowers
    • Food and cooking
    • Glamour
    • Holidays
    • Home and lifestyle
    • Nature
    • Panoramas
    • Seasonal
    • Sports and fitness
    • Tech
    • Textures
    • Travel

Want to sell your own photographs? We wrote a post about it here.

Graphics and digital art

Just like photos, graphics and digital art are popular types of digital products that have a wide variety of lucrative options for earning income. If you’re a graphic designer or digital artist, you might be surprised by all of the things you can create and sell!

Check out this list for some ideas:

  • Certificate templates
  • Digital art pieces
  • Email signatures
  • ePublishing
  • Fonts
  • Game assets
  • Google Slides themes
  • Graphic objects
  • Icons
  • Illustrations
  • Infographics
  • Lightroom presets
  • Logo templates
  • Patterns
  • Photoshop actions
  • Photoshop and illustrator templates
    • Posters
    • Signs
    • Social media graphics
      • Facebook covers
      • Instagram grids
      • Instagram posts
      • Instagram stories
      • SoundCloud covers
      • Twitter covers
      • YouTube covers
      • YouTube thumbnails
  • Presentation templates
  • Print templates
  • Product mockups
  • Resume / CV templates
  • Stationery templates
  • T-shirt designs
  • Text effects and letters
  • Textures
  • UI elements
  • Vectors
  • Web elements

3D models and digital design products

  • 2D concepts
  • 3D generators
  • 3D models
  • Animation data
  • CG textures
  • Materials and shaders
  • Render setups
  • Scripts
  • Sketch plugins

Not sure where to start when it comes to selling graphics and digital art? Check out our post about it here.


Writers, content creators, educators, and experts rejoice! Documents are actually one of the best digital products if you want to find ways to repackage your existing work and sell it in downloadable form. Many people are on the lookout for quality information, instruction, templates, and resources that can help them accomplish tasks, create, learn new things, or improve their lives in some way.

Some commonly-sold types of documents include:

  • EPUB documents
    • Case studies
    • Informational pieces
  • Live documents
    • Google Docs
    • Google Sheets
  • PDFs
    • Blueprints
    • How-to guides
    • Manuals
    • Manuscripts
    • Printable documents
      • Activities
      • Guides
      • Lists
      • Signage
      • Stationery
    • Recipes and nutrition guides
    • Reports
    • Sheet music
    • Quick-start or “101” guides
    • White papers
    • Workbooks
  • Presentations
    • PowerPoint
    • Keynote
  • Spreadsheets
    • Budgeting worksheets
    • Contact lists
    • Data sets
    • Formula worksheets
  • Templates
    • Business and legal documents
      • Contracts
      • Company policies
      • License agreements
      • Privacy policies
      • Terms and conditions
    • Content / web copy
    • Journaling
    • Professional templates
    • Resumes / CV templates

Ready to sell documents? Read our post about it for more information.


Digital courses are revolutionizing the way people learn – and if you have some kind of knowledge to share, you can package your expertise into streamable or downloadable digital courses to sell. Many people will pay for the value that digital courses provide, and the eLearning industry is still rapidly expanding.

There are a variety of different types of digital courses, like:

  • Bootcamps
  • Crash courses
  • In-depth courses
  • Livestreams and webcasts
  • Test preparation courses

Here’s a list of popular topics to consider:

  • Accounting
  • Arts and humanities
  • Building and planning
  • Business and management
  • Coding and development
  • Career development
  • Computing and IT
  • Design
  • Digital business
  • Domestic skills
  • Economics and finance
  • Education
  • Engineering
  • Entrepreneurship
  • Environment and development
  • Film, TV, and video
  • Health and fitness
  • History
  • Languages
  • Law
  • Lifestyle
  • Love and relationships
  • Marketing
  • Math
  • Medicine
  • Music
  • Nursing and health care
  • Office productivity
  • Personal development
  • Photography
  • Psychology and counseling
  • Science
  • Social media
  • Social science
  • Software
  • Technology
  • Test preparation
  • Travel
  • Writing

If you’re ready to get started with selling courses, head over here for some tips!

Professional services

Professional services might not always be thought of as digital products per se, but the truth is that they can be sold in a similar way! In fact, many professional services are simply on-demand versions of digital products.

Common professional services include things like:

  • Architecture
    • 2D to 3D conversion
    • 3D renders
    • Floor plans
  • Consulting and coaching
    • Business
    • Career development
    • Lifestyle
    • Love and relationships
  • Custom graphic design
    • Book and eBook covers
    • Brand identities
    • Brochures
    • Business cards
    • Infographics
    • Lead magnets
    • Logo design
    • Music album covers
    • Posters and flyers
    • Presentations
    • Print layouts
    • Promotional materials
    • Resumes and CVs
    • Roller banners
    • Stationery and letterhead
  • Data entry
  • Digital marketing
    • Email marketing
    • Marketing strategy
    • Mobile advertising
    • Search engine marketing (SEM)
    • Search engine optimization (SEO)
    • Social media marketing
    • Web analytics
  • Illustration
    • Blog images
    • Book and eBook illustration
    • Custom art commissions
    • Package illustration
  • Legal services
    • Document preparation
    • Document review
    • Legal advice
  • Merchandise design
  • Music and audio
    • Composition and arranging
    • Converting blog posts to podcasts
    • Mixing and mastering
    • Music production
    • Private lessons
    • Session instrumental recordings
    • Session vocal recordings
    • Sound design
    • Voiceover
  • Packaging and label design
  • Programming and technology
    • CMS and site builders
    • Custom themes and plugins
    • Data analysis and reports
    • eCommerce
    • Mobile apps
    • Shopify
    • Site backup and migration
    • Web apps
    • Web design
    • Web programming
    • WordPress
  • Product design and 3D models
  • Product photography
  • Research and summary
    • Informational summaries
    • Niche market summaries
    • Scientific research and summary
  • SEO
  • Social media
    • Account management
    • Content creation
    • Facebook and Instagram ads
    • Growth and engagement
    • Image and brand audits
    • Viral marketing
  • Video and animation
    • Advertisements
    • Animated explainer videos
    • App previews
    • Intros and outros
    • Live action
      • Case studies
      • Testimonials
      • Product videos
      • Event coverage
      • Drone footage
      • Recipe videos
      • Interviews
      • Cinematic footage
    • Logo animations
    • Promotional videos
    • Trailers
    • Video editing
    • Visual effects
    • Whiteboard videos
  • Writing and translation
    • Articles and blog posts
    • Book and eBook writing
    • Copywriting
    • Press releases
    • Product descriptions
    • Proofreading and editing
    • Research
    • Resumes and cover letters
    • Scriptwriting
    • Transcription
    • Translation
    • Website content

If you’re thinking about selling professional services, we have some insights for you in this post.


Although tickets are different from other digital products in that they are sold as access passes to in-person or online events (instead of directly consumable downloadables), they are one of the most popular digital products you can sell online.

Types of tickets can include:

  • Admissions tickets
  • Live events
    • Charity events
    • Concerts and performances
    • Conferences
    • Festivals and carnivals
    • Live coaching and training events
    • Meetups and mixers
  • Online events
    • Classes
    • Exclusive livestreams
    • Online conferences
    • Webinars


Who doesn’t love a good font? Whether they’re used by graphic designers, web designers, or individual creators, fresh new fonts are consistently in-demand.

Here are some types (no pun intended) that are often found on font marketplaces and individual digital product stores alike:

  • Blackletter fonts
  • Decorative fonts
  • Display and heading fonts
  • Font collections
  • Glyphs, symbols, and ornaments
  • Layered type systems
  • Non-western fonts
  • Paragraph and body fonts
  • Retro and niche style fonts
  • Sans serif fonts
  • Script fonts
  • Serif fonts
  • Slab serif fonts
  • Wedding fonts

Web-based applications

The cloud computing market is expected to surpass $400 billion by 2020 – that’s a lot of money! And it’s great news for creators of web applications.

Want to get in on the action? Consider these popular types of web apps:

  • Automation
  • Bookkeeping, budgeting, and finances
  • Cloud storage
  • Contact management
  • Creative tools
  • Dating
  • eLearning
  • Email marketing
  • Health and fitness
  • Help desk and support
  • Project management
  • Site builders
  • Site monitoring
  • Social media management and publishing
  • Productivity
  • Travel

This post can give you more in-depth information about selling web applications!

The digital product world is your oyster

As you can see, you’re only limited by your imagination when it comes to selling digital products. In addition to all of these varied and potentially lucrative options, there are a lot of useful toolsout there to help you make it happen, whether you sell your products through a marketplace or your own website.

Various platforms, plugins, themes, and services exist specifically for eCommerce and digital products – and make starting a digital product store totally doable!

What kinds of digital products have you chosen to sell, and why? If you have some relevant insights, we’d love to hear them! Drop us a comment below.

Illustration by Jessica Johnston.

Mandy Jones

About Mandy Jones

Mandy Jones is a product marketing specialist at Sandhills Development, a music maker, and digital product creator. A Minnesota native, she's a frequent traveler and animal lover with a passion for creative work and digital business. When she’s not writing blog posts and doing other marketing stuff for Easy Digital Downloads and AffiliateWP, she can often be found hanging out with other people’s pets.



  1. Mandy Jones
    1. Mandy Jones
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  4. Mandy Jones

    Undoubtedly, this is a resourceful article for digital products. A vast of digital products are here. Thanks to open the best floor. It helps all along with who don’t get idea……….

  5. Mandy Jones
  6. Mandy Jones

    🙏🏽🙏🏽Thanks Mandy, this article is just so loaded and it’s all free of charge???? My God!
    I appreciate Ma’am

    1. Mandy Jones
  7. Mandy Jones

    Excellent article . . . ! Definitely one can create a niche using any of the methods outlined in this article. It is what I have always taught my followers who wish to be successful in the online business world with regards to sales.

    One definitely must, however, hone the marketing skills and learn all one can to become a keen and persuasive sales person, regardless of the product or service.

    So, thanks for the invaluable information for all to employ in their sales and marketing strategies . . .

  8. Mandy Jones

    Thanks for your helpful and informative post. Technology is evolving every day. You wake up tomorrow and you will find another tech innovation or improvisation. So, for selling on websites lots of product out there. Just explore and choose yours.

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