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The Definitive List of Digital Products You Can Sell (2022)

The definitive list of digital products you can sell

Do you want to make money online selling digital products? It’s easier than ever to do this with WordPress. We’ll help you get started with our definitive list of digital products you can sell.

It’s the age of the digital product. If you’ve got passion and skills or knowledge in a certain area, there’s probably a way to help others by selling a digital product!

In this article, we’ve expanded on our 14 most popular digital products you can sell online post and made an exhaustive list.

We’ll also explain why smart entrepreneurs sell their digital products on their own website.

Let these ideas spark your imagination! Today, right now, you can start a side hustle or launch a new business.


eBooks have been sold online since the beginning of eCommerce, but what makes them so popular? Well, for one thing, they’re easy to create and distribute; plus, customers can easily buy and consume them using a variety of platforms.

So, what kind of eBooks can you sell? Here are a few ideas:

  • Fiction
  • Nonfiction
    • How-to books for bloggers
    • Biographies
    • Commentary
    • Creative nonfiction
    • Critique
    • Do it yourself (DIY) books
    • Start-up guides for business owners
    • Essays
    • History
    • Journalism
    • Law
    • Manuals
    • Manuscripts
    • Memoirs
    • Philosophy
    • Poetry
    • Recipe books
    • Reference books
    • Religion
    • Reports
    • Self-help
    • Scientific writing
    • Songbooks
    • Textbooks
    • Travel guides

If you want to learn more about selling eBooks, check out our post about them over here. That article will also help you with the eBook tech and file formats to make sure you’re ready for Kindles, Nooks, Kobos, and iPads.

📗 Learn more about selling eBooks


With digital life taking over the world, software continues to be a prime digital product category, with growing opportunities. Creating software isn’t necessarily as simple as creating eBooks can be, but if you know how to code, there are a variety of ways to monetize your skills!

Some popular software products include:

  • WordPress themes
  • WordPress plugins
  • Website themes
  • Blogging themes
  • Bootstrap templates
  • Desktop software
  • Digital course themes
  • eCommerce themes
  • Email and newsletter templates
  • Forum themes
  • HTML5 templates
  • Landing page templates
  • Marketing themes
  • Mobile apps
  • Adobe Muse templates
  • CMS themes
  • CMS Plugins / Components / Modules
  • Shopify themes
  • Sketch templates
  • Specialty page templates
  • Static site generators
  • TypeEngine themes
  • Video games
  • Web apps

Other code-based products

  • .NET templates
  • Code snippets
  • CSS templates
  • Adobe Animate Templates (formerly Edge Animate)
  • HTML5
  • JavaScript templates
  • Mobile design templates
  • PHP Script
  • PrestaShop plugins
  • Skins

💻 Interested in selling software? Check out our post about it here.


Let’s be honest – video content rules the internet! If you’ve got the drive and a few basic tools, you can make entire bodies of work (and entire websites) out of video content.

So, what kind of videos can you make? Consider these common types:

  • Animations
  • Behind-the-scenes footage
  • Commentary
  • Drone footage
  • Educational videos
  • Event coverage
  • How-to videos
  • Interviews
  • Presentations
  • Product demonstrations, reviews, and unboxings
  • Stock footage
  • Tutorials
  • Vlogs
  • Webinars

Video editing and motion graphics

  • Da Vinci Resolve templates or project files
  • Adobe After Effects project files
  • Apple Motion templates
  • Cinema 4D templates
  • Logo reveals
  • Lower thirds
  • Motion graphics
  • Motion presets
  • Overlay textures
  • Adobe Premiere Pro templates
  • Social media video templates
  • Text presets
  • Titles
  • Video effects and transitions
  • Combine your video with educational content to make video courses

🎥 Do you create video content or related products? Check out our post on selling video.

Audio and music

From audiobooks and subscription-based podcasts and lectures, to musical samples, sound effects, and royalty-free music, audio and music products can be useful in just about any niche. Not only that; demand for audio and music content continues to grow alongside a society that is increasingly on-the-go!

Looking for some inspiration when it comes to audio and music product types? Here’s a list:

  • Audio logos & IDs
  • Audiobooks
  • Background music
  • Kits for beginners
  • Foreign language lessons
  • Karaoke backing tracks
  • Music albums
  • Music creation kits
  • Music packs
  • Music production templates and project files
  • Musical samples
  • Original music
  • Podcasts intros/bumpers or background music
  • Recorded lectures
  • Relaxing background noises
  • Royalty-free music
  • Sound effects
  • Source files

🎸 Check out our post about selling music and audio, it has information about file formats and tips for success in the music industry.


Downloadable images have been around for a while, with high-quality stock photography being one of the most in-demand kinds of digital products available. Photographs can be sold through photo marketplaces and individual websites, or created on-demand as a service.

Here are just a few of the more common types of photographs that are sold as digital products:

  • Backgrounds
  • Digital prints
    • Home decor
    • Wall art
  • Drone images
  • Editorial images
  • Event photos
  • Portraits
  • Stock photos
    • Animals
    • Architecture
    • Beaches
    • Business
    • Celebrity
    • Cities
    • Family
    • Fashion
    • Flowers
    • Food and cooking
    • Glamour
    • Holidays
    • Home and lifestyle
    • Nature
    • Panoramas
    • Seasonal
    • Sports and fitness
    • Tech
    • Textures
    • Travel

📸 Want to sell your own photographs? We wrote a post about it here.

Graphics and digital art

Just like photos, graphics and digital art are popular types of digital products that have a wide variety of lucrative options for earning income. If you’re a graphic designer or digital artist, you might be surprised by all of the things you can create and sell!

Check out this list for some ideas:

  • Certificate templates
  • Digital art pieces
  • Email signatures
  • ePublishing
  • Fonts
  • Game assets
  • Google Slides themes
  • Graphic objects
  • Icons
  • Illustrations
  • Infographics
  • Lightroom presets
  • Logo templates
  • Patterns
  • Canva Templates
  • VistaCreate Templates
  • Adobe Express templates
  • Adobe Photoshop actions
  • Adobe Illustrator templates
  • Adobe Lightroom Presets
  • Affinity Photo Templates
  • Affinity Designer Templates
  • Affinity Publisher Templates
  • Posters
  • Signs
  • Social media graphics
    • Facebook covers
    • Instagram grids
    • Instagram posts
    • Instagram stories
    • SoundCloud covers
    • Twitter covers
    • YouTube covers
    • YouTube thumbnails
    • TikTok graphics and overlays
  • Presentation templates
  • Print templates
  • Product mockups
  • Resume / CV templates
  • Stationery templates
  • T-shirt designs
  • Text effects and letters
  • Textures
  • UI elements
  • Vectors
  • Web elements

3D models and digital design products

  • 2D concepts
  • 3D generators
  • 3D models
  • Animation data
  • CG textures
  • Materials and shaders
  • Render setups
  • Scripts
  • SketchUp templates / plugins / extensions

🖼 Not sure where to start when it comes to selling graphics and digital art? Check out our post about it here.


Writers, content creators, educators, and experts rejoice! Documents are actually one of the best digital products if you want to find ways to repackage your existing work and sell it in downloadable form.

Many people are on the lookout for quality information, instruction, templates, and resources that can help them accomplish tasks, create, learn new things, or improve their lives in some way. You know how to help them! Just package up the digital files.

Some commonly-sold types of documents include:

  • EPUB documents
    • Case studies
    • Informational pieces
  • Live documents
    • Google Docs
    • Google Sheets
  • PDFs
    • Blueprints
    • How-to guides
    • Manuals
    • Manuscripts
    • Printable documents
      • Planners
      • Checklists
      • Activities
      • Guides
      • Lists
      • Signage
      • Stationery
    • Recipes and nutrition guides
    • Reports
    • Sheet music
    • Quick-start or “101” guides
    • White papers
    • Workbooks
  • Presentations
    • PowerPoint
    • Keynote
    • Google Slides
    • SlideShare
  • Spreadsheets
    • Formats: MS Excel, Google Sheets, Apple Numbers
    • Budgeting worksheets
    • Contact lists
    • Data sets
    • Formula worksheets
  • Templates
    • Business and legal documents
      • Contracts
      • Company policies
      • License agreements
      • Privacy policies
      • Terms and conditions
    • Content / web copy
    • Journaling
    • Professional templates
    • Resumes / CV templates

📄 Ready to sell documents? Read our post about it for more information.


Online courses are revolutionizing the way people learn – and if you have some kind of knowledge to share, you can package your expertise into streamable or downloadable video courses to sell. Many people will pay for the value that digital courses provide, and the eLearning industry is still rapidly expanding.

There are a variety of different types of digital courses, like:

  • Bootcamps
  • Crash courses
  • In-depth courses
  • Livestreams and webcasts
  • Test preparation courses

Here’s a list of popular topics to consider:

  • Accounting
  • Arts and humanities
  • Building and planning
  • Business and management
  • Coding and development
  • Career development
  • Computing and IT
  • Design
  • Digital business
  • Domestic skills
  • Economics and finance
  • Education
  • Engineering
  • Entrepreneurship
  • Environment and development
  • Film, TV, and video
  • Health and fitness
  • History
  • Languages
  • Law
  • Lifestyle
  • Love and relationships
  • Marketing
  • Math
  • Medicine
  • Music
  • Nursing and health care
  • Office productivity
  • Personal development
  • Photography
  • Psychology and counseling
  • Science
  • Social media
  • Social science
  • Software
  • Technology
  • Test preparation
  • Travel
  • Writing

If you’re ready to get started selling courses, you need a way to charge monthly fees (subscriptions). Click here for a tutorial on selling subscriptions with WordPress.

Also, we have an article to help get you started with selling courses, head over here for some tips!

Professional services

You might not think Professional services as digital products per se. You do, however, sell them the same way. In fact, many professional services are simply on-demand versions of digital products.

Common professional services include things like:

  • Architecture
    • 2D to 3D conversion
    • 3D renders
    • Floor plans
  • Consulting and coaching
    • Business
    • Career development
    • Lifestyle
    • Love and relationships
  • Custom graphic design
    • Book and eBook covers
    • Brand identities
    • Brochures
    • Business cards
    • Infographics
    • Lead magnets
    • Logo design
    • Music album covers
    • Posters and flyers
    • Presentations
    • Print layouts
    • Promotional materials
    • Resumes and CVs
    • Roller banners
    • Stationery and letterhead
  • Data entry
  • Digital marketing
    • Email marketing
    • Marketing strategy
    • Mobile advertising
    • Search engine marketing (SEM)
    • Search engine optimization (SEO)
    • Social media marketing
    • Web analytics
  • Illustration
    • Blog images
    • Book and eBook illustration
    • Custom art commissions
    • Package illustration
  • Legal services
    • Document preparation
    • Document review
    • Legal advice
  • Merchandise design
  • Music and audio
    • Composition and arranging
    • Converting blog posts to podcasts
    • Mixing and mastering
    • Music production
    • Private lessons
    • Session instrumental recordings
    • Session vocal recordings
    • Sound design
    • Voiceover
  • Packaging and label design
  • Programming and technology
    • WordPress development
      • Themes
      • Plugins
      • Forms
    • CMS and site builders
    • Custom themes and plugins
    • Data analysis and reports
    • eCommerce
    • Mobile apps
    • Shopify
    • Site backup and migration
    • Web apps
    • Web design
    • Web programming
  • Product design and 3D models
  • Product photography
  • Research and summary
    • Informational summaries
    • Niche market summaries
    • Scientific research and summary
  • SEO
  • Social media
    • Account management
    • Content creation
    • Facebook and Instagram ads
    • Growth and engagement
    • Image and brand audits
    • Viral marketing
  • Video and animation
    • Advertisements
    • Animated explainer videos
    • App previews
    • Intros and outros
    • Live action
      • Case studies
      • Testimonials
      • Product videos
      • Event coverage
      • Drone footage
      • Recipe videos
      • Interviews
      • Cinematic footage
    • Logo animations
    • Promotional videos
    • Trailers
    • Video editing
    • Visual effects
    • Whiteboard videos
  • Writing and translation
    • Articles and blog posts
    • Book and eBook writing
    • Copywriting
    • Press releases
    • Product descriptions
    • Proofreading and editing
    • Research
    • Resumes and cover letters
    • Scriptwriting
    • Transcription
    • Translation
    • Website content

👷 If you’re thinking about selling professional services, we have some insights for you in this post.


Although tickets are different from other digital products in that they are sold as access passes to in-person or online events (instead of directly consumable downloadables), they are one of the most popular digital products you can sell online.

Types of tickets can include:

  • Admissions tickets
  • Live events
    • Charity events
    • Concerts and performances
    • Conferences
    • Festivals and carnivals
    • Live coaching and training events
    • Meetups and mixers
  • Online events
    • Classes
    • Exclusive livestreams
    • Online conferences
    • Webinars

🎟 Here are two ways to get started with tickets and events:

  1. Check out our sister plugin Sugar Calendar. Grab the Event Ticket Pro Add-on to start selling tickets in no time.
  2. Or check out this article on WPBeginner about Calendar plugins and selling tickets.


Who doesn’t love a good font? Whether they’re used by graphic designers, web designers, or individual creators, fresh new fonts are consistently in-demand.

Here are some types (no pun intended) that are often found on font marketplaces and individual digital product stores alike:

  • Blackletter fonts
  • Decorative fonts
  • Display and heading fonts
  • Font collections
  • Glyphs, symbols, and ornaments
  • Layered type systems
  • Non-western fonts
  • Paragraph and body fonts
  • Retro and niche style fonts
  • Sans serif fonts
  • Script fonts
  • Serif fonts
  • Slab serif fonts
  • Wedding fonts

🔠 🔡 Click here to learn more about selling fonts

Web-based applications

The cloud computing market is expected grow by 23% in 2021 – that’s a lot of money! And it’s great news for creators of web applications. Web-based applications and SaaS’s (software as a service) are among the most profitable digital products.

Want to get in on the action? Consider these popular types of web apps:

  • Automation
  • Bookkeeping, budgeting, and finances
  • Cloud storage
  • Contact management
  • Creative tools
  • Dating
  • eLearning
  • Recipe and cooking
  • Email marketing
  • Health and fitness
  • Help desk and support
  • Project management
  • Site builders
  • Site monitoring
  • Social media management and publishing
  • Productivity
  • Travel

👩🏽‍💻 This post can give you more in-depth information about selling web applications!

How To Get Started (It’s easy)

In the past making your own online store for digital products was hard. WordPress makes it easy.

Use the Easy Digital Downloads plugin for WordPress to instantly set up a full eCommerce store for your digital products. You can get started for free and use it free forever.

EDD Logo Graphic

Out-of-the-box here’s what the free version of EDD provides:

  • Full control over pricing
  • Protected downloads (only customers can access products)
  • Shopping cart
  • Flexible checkout options
  • Customer management (basic CRM)
  • Stripe and/or PayPal integration
  • eCommerce reports
  • Discount codes

⬇️ Grab EDD and get started for free. No coding needed!

Using WordPress and want to get Easy Digital Downloads for free?

Enter the URL to your WordPress website to install.


Join the more than 50,000 creators who use EDD to generate passive income with their digital goods.

Don’t have a WordPress site yet? No problem, click here for a great article and a special deal on getting started.

Keep More of Your Revenue

You can sell your digital products on marketplaces like Etsy or Creative Market, but these options can end up costing you more. They charge both transaction fees and a cut of your revenue. The more you make. The more they keep.

You can make a side income on marketplaces, but it’s hard to build an online business when the platform is taking fixed percentages of your income.

Other popular solutions like Shopify or WooCommerce are designed for physical products. They are not made for digital products. As a result you’ll spend time and expense setting up inventory and shipping functions you don’t even need since you’re not selling physical goods.

We recommend using Easy Digital Downloads. Unlike other e-commerce platforms it’s purpose-built to sell digital products online.


Wow. That was a lot! 🤯 You’ve just taken in the definitive list of digital products you can sell. You can start something new today!

As you can see, you’re only limited by your imagination. 

As you get started, a great way to increase traffic and sales on your site is to create a lead magnet. These are for growing your email list. Click here for our full tutorial.

EDD is free to use as long as you’d like. As you grow, you may need advanced features like subscriptions, software licensing, or email integration. For those, select an EDD Pass that is right for your needs. Grab one today with 50%-off introductory pricing! 

Be sure to follow us on Facebook and Twitter for more WordPress information.

Illustration by Jessica Johnston.

Mandy Jones

About Mandy Jones

Mandy Jones is a product marketing specialist at Sandhills Development, a music maker, and digital product creator. A Minnesota native, she's a frequent traveler and animal lover with a passion for creative work and digital business. When she’s not writing blog posts and doing other marketing stuff for Easy Digital Downloads and AffiliateWP, she can often be found hanging out with other people’s pets.



  1. Mandy Jones
    1. Mandy Jones

      I agree, Michael! There are so many avenues when it comes to digital products. Exciting times!

      Thanks for your feedback 🙂

  2. Mandy Jones

    Super article that I would like to link to from one of my sites. Is this possible? Do you have a preferred link that I can put on a WordPress blog page?

    1. Mandy Jones

      Hey, Mary!

      Go ahead and link to this post, or any other post that’s relevant to your content. I’m glad you enjoyed it!


  3. Mandy Jones
    1. Mandy Jones
  4. Mandy Jones

    Undoubtedly, this is a resourceful article for digital products. A vast of digital products are here. Thanks to open the best floor. It helps all along with who don’t get idea……….

  5. Mandy Jones
  6. Mandy Jones

    🙏🏽🙏🏽Thanks Mandy, this article is just so loaded and it’s all free of charge???? My God!
    I appreciate Ma’am

    1. Mandy Jones
  7. Mandy Jones

    Excellent article . . . ! Definitely one can create a niche using any of the methods outlined in this article. It is what I have always taught my followers who wish to be successful in the online business world with regards to sales.

    One definitely must, however, hone the marketing skills and learn all one can to become a keen and persuasive sales person, regardless of the product or service.

    So, thanks for the invaluable information for all to employ in their sales and marketing strategies . . .

  8. Mandy Jones

    Thanks for your helpful and informative post. Technology is evolving every day. You wake up tomorrow and you will find another tech innovation or improvisation. So, for selling on websites lots of product out there. Just explore and choose yours.

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