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Best Lead Generation Plugins for WordPress (Free & Paid)

Are you looking for the best lead generation plugins for WordPress e-commerce sites?

You have plenty of options to choose from. Whether you’re a seasoned online merchant or just starting, lead generation plugins can help you attract, engage, and convert potential customers.

The right tool will seamlessly integrate with your WordPress website to enhance your lead generation efforts and drive your business forward.

πŸ”Ž In this article, we’ll cover:

Why Use Lead Generation Plugins?

Running a successful e-commerce site takes more than just listing products. You need to engage your visitors, encourage them to take action, and build relationships that lead to repeat business.

In the competitive world of e-commerce, capturing leads is key. Leads represent potential customers who’ve shown interest in your products or services.

Effective lead generation plugins can help you:

  • Capture visitors’ attention
  • Gather valuable customer data
  • Boost sales
  • Nurture relationships
  • Reduce cart abandonment
  • Convert leads into loyal customers

Lead generation plugins empower you to create captivating forms, pop-ups, and calls to action that entice visitors to subscribe, sign up, or make a purchase. With features like A/B testing, advanced targeting, and integration with email marketing tools, these plugins help you optimize your approach and maximize conversions.

11 Best WordPress Lead Generation Plugins

The best lead generation plugin to use on your WordPress site depends on a handful of factors, including the type of site you have, the specific functions and features you’re looking for, and your budget.

WordPress Lead Generation Plugins (Compared)

With all these factors in mind, we’ve rounded up a list of some of the best lead generation plugins for WordPress, including both free & paid options.

Lead Generation PluginsFree Plan PriceπŸ›’Best ForπŸ’‘
OptinMonsterβœ…$9 – $49/moConversion-optimized toolkit
WPFormsβœ…$49.50 – $299.50/yrLead generation forms
Easy Digital Downloads βœ…$199-$999/yrDownloads/freebies as lead magnets
PushEngageβœ…$9 – $49/moPush notifications
RafflePressβœ…$39.50 – $199.50/yr
$499.50 (one-time)
Giveaways, contests & gamification
TrustPulseβœ…$5 – $39/moBuilding trust & social proof
SeedProdβœ…$39.50 – $239.60/yrComing soon pages
AIOSEOβœ…$49.60 – $299.60/yrSearch engine visibility
MonsterInsightsβœ…$99.50 – $399.50/yrData-driven insights
Thrive Leadsβœ–οΈ$99/yrLead generation forms
HubSpotβœ…Varies by product/planAll-in-one marketing/CRM platform

1. OptinMonster

OptinMonster, one of the best lead generation plugins for WordPress.

OptinMonster is one of the most popular and widely used lead generation plugins for WordPress. Between its exit-intent popups, floating bars, and gamified spin-to-win campaigns, OptinMonster offers versatile tools to engage visitors and prompt them to join your email list.

It comes with an intuitive drag-and-drop form builder for creating eye-catching pop-ups, slide-ins, and more. Plus, OptinMonster’s advanced targeting options help you display the right offer to the right audience to increase the likelihood of conversions.

The OptinMonster editor for building lead generation popups.

Additionally, it integrates with third-party email marketing tools, including GetResponse, Mailchimp, and Constant Contact.

πŸ”‘ Key Features

  • 75+ Customizable templates
  • Drag & drop visual editor
  • Coupon wheel campaigns
  • Lightbox popups
  • Floating bars
  • Slide-ins
  • Exit-intent technology
  • A/B testing
  • Page-level targeting
  • Built-in analytics
  • Retargeting & personalization

Pricing: There is a free OptinMonster popup builder plugin. Premium plans start at $9 per month.

2. WPForms

The WPForms website.

As the best contact form plugin, WPForms is an excellent lead generation tool. It lets you easily create and embed lead generation forms across your WordPress site via drag-and-drop editor.

You can use it to create contact forms, surveys, subscription and registration forms, and so much more. It also comes with advanced features. For instance, you can leverage conditional logic to ensure your visitors see only the content that’s relevant to them.

Another advantage of WPForms is that it integrates with email marketing services and CRM tools. This includes GetResponse, Mailchimp, AWeber, and more.

πŸ”‘ Key Features

  • Drag & drop form builder
  • 6+ million installations
  • Pre-built form templates
  • Lead Forms addon to create multi-page forms
  • Embeddable lead generation forms
  • Integration with page builders like Elementor & Divi
  • Newsletter signup forms, user registration, order, survey & more
  • Sidebar widgets
  • Email notifications & alerts
  • Ability to collect payments via PayPal, Stripe, etc.

Pricing: There is a free, Lite version of WPForms. Plans with premium features start at $49.50 per year.

3. Easy Digital Downloads

The Easy Digital Downloads plugin website.

Easy Digital Downloads is the best plugin for digital e-commerce. You can use it to sell documents, files, webinars, eBooks, software, and so much more.

If you’re looking to increase sales for your digital products and grow your email subscribers, the Free Downloads extension for Easy Digital Downloads is a game-changer. It lets you attract potential customers by offering freebies in exchange for their email addresses.

A Free Digital Download lead generation opt-in form from Easy Digital Downloads.

For instance, you could offer a free download, like an eBook or template. These lead magnets can increase email opt-in submissions and boost sales.

πŸ”‘ Key Features

  • Freebies & lead magnets
  • Full shopping cart system
  • Compatible with all e-commerce WordPress themes
  • Integrates with email services & marketing tools, including Zapier, AWeber, etc.
  • Download & lead tracking
  • Support for OptinMonster & other popup builder plugins
  • Secure online payments
  • Order, customer & store management
  • Subscription billing
  • Content restriction

Pricing: A free version of Easy Digital Downloads is available. However, to get Free Downloads and other extensions, you’ll want a premium version. EDD Pro plans starting at $199 per year.

4. PushEngage

The website for PushEngage, a lead generation plugin for WordPress.

Want to incorporate push notifications into your engagement strategy? PushEngage is one of the best lead generation plugins you can use. This powerful tool lets you create and send targeted push notifications directly to your visitors’ devices to attract them to your site.

PushEngage offers an intuitive solution for converting users and reducing cart abandonment. You can set up automatic notifications for certain events, such as when you publish a new blog post or release a new product.

You can add coupon codes within the notification to further engage visitors and motivate them to complete their transactions. Additionally, you can customize the notifications by adding images, emojis, buttons/links, and more.

πŸ”‘ Key Features

  • Customizable push notifications
  • Abandoned cart notifications
  • Coupon codes
  • Price drop alerts
  • Dynamic segmentation
  • Drip campaigns
  • A/B testing
  • Interactive messages
  • Detailed analytics

Pricing: PushEngage is free for up to 200 subscribers. Paid plans start at $9 per month.

5. RafflePress

The RafflePress WordPress plugin website.

Running giveaways can skyrocket engagement, which is why RafflePress is one of the best lead generation plugins for WordPress. It lets you easily create and manage contests and encourage visitors to participate and share your site with others.

This popular giveaway plugin comes with a drag-and-drop builder and templates that are easy to use, even for beginners. You can quickly and seamlessly create viral giveaways to help generate leads and drive traffic to your e-commerce site.

An example of a WordPress giveaway to use for lead generation.

RafflePress is a robust tool for gamifying lead generation efforts. In addition to customizing and sharing contests, you can incorporate rewards as added incentives for user participation.

πŸ”‘ Key Features

  • Custom contests & giveaways
  • Drag & drop builder
  • Customizable contest page templates
  • Tools for promoting viral sharing
  • Engagement gamification
  • Integrations for social media & email marketing campaigns
  • Tracking & retargeting
  • Landing pages
  • Refer-a-friend feature
  • Email verification
  • Success tracking
  • Fraud protection

Pricing: RafflePress plans start at $39.50 per year.

6. TrustPulse

The TrustPulse website.

Earning trust is paramount in e-commerce. And TrustPulse is one of the best lead generation plugins to help facilitate that.

TrustPulse capitalizes on the psychological phenomenon of social proof. It displays real-time notifications of recent customer reviews and activity, such as purchases or sign-ups. This helps boost credibility and encourage potential customers to take action.

It’s also an excellent tool for creating a sense of urgency.

πŸ”‘ Key Features

  • Real-time notification automation
  • Easy setup
  • Seamless integration with WooCommerce & EDD
  • Smart targeting with advanced rules & timing controls
  • Flexible design options
  • Actionable analytics

Pricing: TrustPulse premium pricing starts at $5 per month (billed annually).

7. SeedProd

The SeedProd WordPress website builder website.

Another one of the top lead generation plugins for WordPress to consider is SeedProd. As the best WordPress landing page builder, SeedProd helps you build anticipation for a new product or launch. You can use it to capture leads from your site via coming soon pages.

A SeedProd Coming Soon lead capture template for WordPress.

This powerful lead generation tool is beginner-friendly and comes with a wide variety of pre-built templates, blocks, and sections. You can use the visual drag-and-drop editor to build stunning layouts and landing pages that are optimized for generating leads and driving conversions.

πŸ”‘ Key Features

  • Frontend drag & drop website builder
  • Coming Soon pages
  • Pre-designed templates, blocks & sections
  • Seamless integration with EDD, WPForms, WooCommerce & other plugins
  • Countdown timers
  • Distraction-free landing pages
  • Lead capture forms
  • Social share buttons

Pricing: You can download a free version of SeedProd to use its most basic features. A premium plan starts at $39.50 per year.


The AIOSEO WordPress SEO plugin website.

Search Engine Optimization (SEO) is a crucial aspect of online success. All in One SEO (AIOSEO) is one of the best lead generation plugins for improving search engine visibility and ensuring your e-commerce site attracts organic traffic.

The content optimization plugin can help you optimize your WordPress pages and posts to target specific keywords. This helps ensure you’re positioning your content and offerings infront of the right audience.

AIOSEO provides SEO-related suggestions and guidance as you write. Plus, it helps track the readability of your content in real-time.

Features such as the Headline Analyzer help with crafting engaging headlines that generate clicks and drive traffic to your site.

πŸ”‘ Key Features

  • Content optimization with actionable SEO checklist
  • Beginner-friendly
  • Headliner analyzer
  • TruSEO score with detailed on-page analysis
  • Tools for generating rich snippet schema markup
  • Smart XML sitemaps & RSS sitemaps
  • Integration with WooCommerce, ChatGPT, etc.

Pricing: There is a free version available. Premium pricing starts at $49.60 per year.

9. MonsterInsights

The MonsterInsights plugin website.

Understanding user behavior is crucial for optimization. MonsterInsights is the best analytics plugin for WordPress.

It helps you delve into your site’s analytics, offering insights that guide your lead generation strategies. With its e-commerce tracking, you can analyze which products are resonating most with your audience.

You can use this plugin to keep track of which files and digital assets are performing best and generating the most leads. Additionally, you can use the insights to identify which lead magnets are underperforming and make adjustments accordingly.

πŸ”‘ Key Features

  • Data-driven insights from Google Analytics & Google Search Console
  • Lead magnet tracking
  • Clear & actionable reports
  • Site performance tracking (links, CTA buttons, pages, etc.)
  • No coding or scripts
  • Automatic file download tracking
  • Real-time analytics & reporting
  • eCommerce data

Pricing: There is a free version of MonsterInsights. However, to unlock most of its features, you’ll want to upgrade to a professional license, which starts at $99 per year.

10. Thrive Leads

The Thrive Leads plugin for generating leads in WordPress.

Thrive Leads is designed for one purpose: boosting conversions. With its impressive selection of opt-in form types and targeting options, you can create highly effective lead generation campaigns. It boasts a user-friendly interface that makes creating and managing lead generation forms effortless.

Part of the Thrive Themes suite, Thrive Leads is WordPress popup plugin that can help you customize opt-in forms and use them to grow your email list. This includes slide-ins, lightbox popups, and more.

πŸ”‘ Key Features

  • Pop-up form builder
  • Drag & drop editor
  • OnSite retargeting & geolocation targeting
  • Pre-made lead generation form templates
  • A/B testing
  • Actionable reporting & insights
  • Popup lightbox, in-line forms, slide-ins, and more
  • Fullscreen filler overlay

Pricing: You can purchase Thrive Leads for $99 per year. Alternatively, you can get a Thrive Suite license for $299 per year, which includes Thrive Leads as well as other Thrive Themes products & tools.

11. HubSpot

The HubSpot WordPrtess plugin banner.

Rounding out our list of the best lead generation plugins for WordPress is HubSpot. Renowned for its comprehensive marketing solutions, HubSpot offers an all-in-one solution for online businesses. Its WordPress plugin makes it easy to create lead capture forms and manage the journey of your e-commerce customers.

If you’re looking for a simple, straightforward solution for your small business, this may not be the best option. It’s a robust platform with a wide variety of tools and features. However, if you want a lead generation plugin that can connect to other marketing and CRM solutions, it’s worth checking out.

πŸ”‘ Key Features

  • Lead capture forms (pop-up, dropdown, slide-in, etc.)
  • Drag & drop editor
  • Inbound marketing tools
  • Customer Relationship Management (CRM) integration
  • Email marketing, live chat & chatbots
  • Integration with WPForms & OptinMonster
  • Lead segmentation
  • Page-level targeting

Pricing: The HubSpot WordPress plugin is free. However, to utilize all the lead generation features and CRM tools, you’ll need to purchase a premium plan. Pricing varies.

What Is the Best Lead Generation Plugin?

The best lead generation plugins to use depend on several factors. They include the type of site you have, the kind of forms/magnets you want to create, and your budget.

Different tools are best for different use cases. All around, the best lead generation plugins for WordPress are OptinMonster and WPForms. They’re versatile, powerful, reliable, and come with a wide range of features and tools suitable for nearly any type of website.

If you’re selling digital products, the best lead generation tool is Easy Digital Downloads & its Free Downloads extension. On the other hand, if you’re looking for the best B2B lead generation plugin, HubSpot is a quality option.

FAQs About Lead Generation Plugins

Let’s wrap up with a few frequently asked questions about lead generation plugins for WordPress.

What does lead generation mean?

Lead generation refers to the process of identifying and attracting potential customers, known as “leads,” who’ve shown interest in a company’s products or services. The goal of lead generation is to gather contact information from potential customers, such as their email addresses or phone numbers.

How does lead generation work?

Lead generation works by attracting potential customers through various online channels, such as social media, search engines, and email marketing.

By offering incentives like discounts, free trials, or informative content, businesses capture the contact information of interested visitors. This information is then used to nurture leads through personalized emails and targeted advertisements, guiding them through the sales funnel.

How do I calculate lead conversion rates?

The lead conversion rate is calculated by dividing the number of leads by the total number of visitors, then multiplying that by 100%.

Can I use multiple lead generation plugins?

Yes, you can combine different plugins to address various aspects of lead generation, such as pop-ups, forms, and notifications. However, it’s important to verify that the tools you select are compatible with one another. Most lead generation tools included in this list integrate seamlessly together.

Get the Best Lead Generation Plugins

Lead generation is a crucial component of e-commerce success. With the right WordPress plugins at your disposal, you can capture and nurture leads, resulting in higher conversion rates and increased revenue.

Not sure where to start? Download Easy Digital Downloads to get the Free Downloads extension and integrate with other WordPress lead generation plugins:

Then you can follow these guides to start converting visitors into customers:

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